the leading tech festival
for emerging markets



SIGNUP FOR 2021

Wellness Track

STEP Wellness and Lifestyle Track covers topics on the wellbeing of our mind, body, and soul, as well as the latest trends in tech and lifestyle. Influencers, startup founders in the lifestyle space, NLP specialists, nutritionists, and fitness and mental health coaches will take our outdoor stage and share their insights on how mental and physical wellbeing can become a part of our fast-paced modern lifestyle.

What We Cover

Tech & Lifestyle
Top fitness and wellbeing app executives join us and share their input on how tech development was able to facilitate a healthy lifestyle to their users.
Soul
Stories from top wellness app founders and recreation specialists on how they were able to design a platform that helps its customers relax and integrate themselves into a calm mental and spiritual state.
Body
Physical coaches and influencers talk about how they were able to turn fitness into their lifestyle, and how social media played a vital role in inspiring others to do so.
Mind
NLP specialists, psychologists, and mental health specialists share their views on mind programming and how we can be goal-oriented in a way that motivates us and increases our mental health. 
 

2020 Wellness Line-Up

Gary
Blowers

Switch & Co

Gary
Blowers

Switch & Co

Gary is the Co-Founder & CEO of Switch & Co – the UAE’s leading wellness benefits app for organisations’ staff & customers. Gary leads a business that was born in Dubai & now covers Hong Kong, Singapore & soon the US.

Youmna
Hobeika

Feelit

Youmna
Hobeika

Feelit

Feelit is a new dance workout concept where you come to class and feel like you’re in a party: Disco lights, dimmed lights and a mix of your favorite tunes and dance styles such as Macarena, Rock, Flamenco, Hip hop, Oriental and many more. No need to know how to dance, anyone can come in to have some dancing fun. The class is 60 minutes-long including warm-up and cool down. Check out @feelitdxb to get a sense of the class. It’s a lot of fun and people are loving it

Nadine
Chammas

The Life Director

Nadine
Chammas

The Life Director

Nadine Chammas Bekhaazi is one of the Middle East’s leading figures in the area of positive change, training and coaching. Nadine literally turned around the lives of numerous people by revealing them to themselves. She explored with them their deepest needs, helped them express their willpower and transformed their laid-back attitude into their own declaimed script until they took action and get on stage.

Wildene
Philander

Cultfit

Wildene
Philander

Cultfit

I am a Dance fit instructor who has a great passion for the art of dance, feeling the music and having overall fun is what makes me happy.

Sharon
Ghanime

N/A

Sharon
Ghanime

N/A

Sharon Ghanime | 500hrs E-RYT (Experienced Registered Yoga Teacher) From a young age, Shakti (Sharon) has always found an importance of connecting the physical body with the mental and spiritual body. Her self-disciplined and persistent nature have ultimately driven her to explore the journey of Yoga. Sharon was first introduced to Yoga in 2010. While juggling between a full time job and studying for MBA, she found the practice to be her haven in these stressful environments. In 2015, she ventured to India to pursue her 200 hrs Yoga Teacher Training from Trimurti in Goa. Immersed in Ashtanga, Shakti revisited India in 2016 to complete her 300 hrs Advanced Teacher Training and till date travels yearly to Mysore to continue studying at the source of Ashtanga, KPJAYI with her teacher Sharath Jois. A Vipassana meditator and Reiki practitioner, Shakti has also completed in Ubud, Bali a second degree initiation in the Usui System of Reiki (channeled energy). IG / FB : @ ashtangashakti

Noora
S.
AlAskar

MyNutribox

Noora
S.
AlAskar

MyNutribox

Noora is the Founder and CEO of MyNutriboxApp. A health and wellness focused platform, acting as a pocket nutritionist that empowers and helps the Arab World live a healthier life in the palm of their hands. She is a US Board Certified Clinical Nutritionist where she is also licensed to practice. Having been the Director of Nutrition at one of the leading private hospitals in Kuwait for 7 years, & also interning at the NHS in the UK at a very young age, she has 9+ years of experience in various areas of Nutrition, and has helped hundreds of people transform their health and lives.

Thabet
Altaher

Entropy Jiu Jitsu

Thabet
Altaher

Entropy Jiu Jitsu

Thabet is an accomplished practitioner in the martial art of Brazilian Jiu Jitsu, a craft he has been pursuing and polishing for over 16 years now. A feat that has led him to the successful opening of his own academy, Entropy Jiu Jitsu, right here in Dubai! Thabet also holds a bachelor’s degree in Mechanical Engineering, and a Master’s of International Business. Both of which he was earning at the same time as competing internationally and reaching the rank of black belt at the young age of 23. With more than 11 years of teaching experience in several countries and interacting with so many nationalities and cultures, Thabet brings a diverse view on the subject of “Fitness Influence” that he’s eager to share with everyone attending STEP 2020

Suna
Zoabi

Tawazon

Suna
Zoabi

Tawazon

Suna Zoabi – Othman Suna is the founder and CEO of Tawazon, the first Arabic-language meditation and mindfulness mobile application. After studying and working for several years as a chemical engineer, Suna decided to follow her dream and launch Tawazon (balance, in Arabic) to help improve the mental and social status in the MENA region, including among children. In November 2018, Suna began developing Tawazon with a small group of computer engineers, psychologists and meditation experts, and launched the first version of the application on October 2019. In this period, Tawazon has reached nearly 6K downloads (with minimal marketing) with nearly 70 percent of users using the app more than once per week.

Stefania
Brunori

Stefania Brunori – Building Memorable Brands

Stefania
Brunori

Stefania Brunori – Building Memorable Brands

Stefania Brunori is a Brand Strategist and Entrepreneur, with over 15 years international experience in managerial positions. Originally from Europe, she’s been working in the UAE for 11 years, both for multinational companies such as Nokia and SMEs with regional reach. Her entrepreneurial career started in 2015 with her mission to make Yoga and Meditation more accessible. She launched www.yoginfinity.com , Middle East’s most complete website for Yoga & Meditation. Currently she supports Start-Ups and SMEs growth as Coach and Mentor in Dtec and In5, and provides Digital Marketing and Personal Branding workshops too. Specialized in the Wellness and Fitness sector, she’s developing new Wellness Brand as well.

Ruqya
Khan

SMILETASTIC

Ruqya
Khan

SMILETASTIC

Ruqya Khan is an internationally honoured change maker. Leading from chaos to clarity, she sees herself more as a S.M.I.L.E. Strategist than a motivational speaker or life coach. In 2016 she did a TEDx talk on “”The Art of Possibility””. She has spoken and been felicitated for her contribution at the Women Economic Forum in New Delhi. She has delivered talks during the Happiness Carnival conducted in Dubai by the Prime Minister’s Office. She coached students and educationalists at the International Youth Leadership and Innovation Forum in Singapore. She is a Master Practitioner of NLP (Neuro Linguistic Programming), Hypnosis and Time Line Therapy®. She is also proficient at the neuroscience techniques of mBraining. She is a graduate of the Badiri Social Entrepreneurship Program organised by NAMA Women Advancement Establishment run by Her Excellency Sheikha Jawaher’s Executive Offices.

Zeta
Yarwood

Zeta Yarwood Executive Consulting

Zeta
Yarwood

Zeta Yarwood Executive Consulting

Zeta Yarwood is a Dubai-based NLP Executive and Career Coach. Working with individuals across 4 different continents, Zeta strives to help others perform at their best. Partnering with multinational companies such as Credit Suisse, Hilton Worldwide, WSP, Engie and Cadbury’s, she also increases employee motivation and engagement through her interactive workshops and individual coaching programmes.\n\nConsidered a leading coach in the Middle East, she has been featured in over 20 publications worldwide and asked to sit on panels for TimeOut Dubai, [email protected], London Business School and Dubai Lynx. She is also the ambassador career coach for [email protected] – a recruitment agency helping women thrive in the workplace.\n\nWith over 10 years’ experience in coaching, management and recruitment, Zeta understands what it takes to experience happiness and success in our careers. Having completed her Marshall Goldsmith, Neuroleadership, NLP coaching certifications, she combines the methodologies learned, with the knowledge gained from her Psychology degree, and 5 years of coaching experience to help others unlock their potential. So they can experience even greater success in all they do.\n\nOutside of her core expertise, Zeta is also passionate about improving the quality of life for people in underdeveloped countries. Speaking at the Global Advocacy for African Affairs “International Forum on Women and Sustainable Development” in 2018 and 2019, Zeta is honoured to now sit on their Board of Advisors.\n\n\n\n”}” data-sheets-userformat=”{“2″:513,”3”:{“1″:0},”12″:0}”>Zeta Yarwood is a Dubai-based NLP Executive and Career Coach. Working with individuals across 4 different continents, Zeta strives to help others perform at their best. Partnering with multinational companies such as Credit Suisse, Hilton Worldwide, WSP, Engie and Cadbury’s, she also increases employee motivation and engagement through her interactive workshops and individual coaching programmes. Considered a leading coach in the Middle East, she has been featured in over 20 publications worldwide and asked to sit on panels for TimeOut Dubai, [email protected], London Business School and Dubai Lynx. She is also the ambassador career coach for [email protected] – a recruitment agency helping women thrive in the workplace. With over 10 years’ experience in coaching, management and recruitment, Zeta understands what it takes to experience happiness and success in our careers. Having completed her Marshall Goldsmith, Neuroleadership, NLP coaching certifications, she combines the methodologies learned, with the knowledge gained from her Psychology degree, and 5 years of coaching experience to help others unlock their potential. So they can experience even greater success in all they do. Outside of her core expertise, Zeta is also passionate about improving the quality of life for people in underdeveloped countries. Speaking at the Global Advocacy for African Affairs “International Forum on Women and Sustainable Development” in 2018 and 2019, Zeta is honoured to now sit on their Board of Advisors.

Stephanie
Baddour

Petits Poids/ DICE

Stephanie
Baddour

Petits Poids/ DICE

Stéphanie Baddour Nehmé, MSc, LD, is a clinical dietitian and part-time nutrition instructor at the Lebanese American University (LAU) & Holy Spirit University of Kaslik (USEK). Stephanie majored in Nutrition and Dietetics at the American University of Beirut (AUB) in 2007, followed by an MSc in Dietetics and Human Nutrition at McGill, Canada, in 2009. Stephanie has been working as a university nutrition instructor since 2012 and has more than 10 years of experience in clinical counseling. She is the owner of Petits Poids, a diet clinic located in Lebanon where she counsels adult and pediatric patients. Aside from her teaching and clinical experience, Stephanie also gave sports nutrition certification courses with the International Fitness Professionals Association (IFPA) and health & performance workshops with Fit-for-Business®. In 2019, Stephanie has co-founded DICE (Dietetics Institute for Continuous Education) with the aim of providing advanced practicums to dietetics professionals approved by the commission on Dietetics Registration (CDR), the credentialing agency for the Academy of Nutrition & Dietetics (AND).

Rami
Rasamny

LIFE HAPPENS OUTDOORS

Rami
Rasamny

LIFE HAPPENS OUTDOORS

For years I would tell myself that today was not the day. Today was not the day to quit smoking, clear the fridge and start bringing my 110kg weight down. Today was not the day to reconsider my life choices. That could wait for Monday, my next birthday or next year’s resolution. What I wanted for myself could always wait until I came to the harsh realization of just how far removed I was from the life I wanted. That rude awakening was the start of a transformation that has since taken me from couch surfing victimhood to the summits of some of the most challenging peaks on the planet and empowered me to build Life Happens Outdoors, an adventure community that enables others to make today the day.

Baraa
El-Sabbagh

Baraa El Sabbagh

Baraa
El-Sabbagh

Baraa El Sabbagh

Baraa El Sabbagh is a U.S. registered dietician, certified sports nutritionist, licensed dietitian in Dubai and Lebanon, and ACE certified personal trainer. Baraa is a co-author to healthy recipe book Super Recipes. She hosts her own podcast called B for Better Health, where she brings on special guests and experts in the field of health and fitness. Baraa delivers several wellness and nutrition talks in different settings such as schools and corporations. She co-founded Healthy Happy Us, a nutrition and exercise center in Lebanon in 2013. She also released multiple home workout programs suitable for all levels. Baraa raises awareness on several portals and TV channels including Al Arabiya, MBC 1, MBC 3, Dubai TV, Al Araby, Al Ghad, LBC and many more. Before being based in Dubai, Baraa studied in Beirut at the American University of Beirut.

Omar
AL-Duri

Pulse 95

Omar
AL-Duri

Pulse 95

Omar is an award winning coach, trainer and practitioner in the health and fitness industry. A pioneer in the industry, he was educated in Europe before moving to the UAE where he has coached individuals as well as international football teams from Africa and the Middle East. Throughout his careers, he has founded his own training facility, developed a youth academy and has participated as a coach in the World Cup and African Nations Cup. His holistic approach and passion to listen, study and help people has been recognized across the world through his long-standing relationships with athletes, clients and celebrities.

Ali
Tazami

Inggez

Ali
Tazami

Inggez

I enjoy solving customer problems with modern technology with the end goal of creating and scaling businesses that matter. To accomplish this, I focus on delivering key outcomes, building amazing teams and quickly adapting to new learnings.

Jade
Palmer

BARE DXB

Jade
Palmer

BARE DXB

An athlete since childhood, Jade has always been drawn to movement, competition, and goal-driven action. This little Kiwi learned very quickly that through passion, persistence, and a ton of hard work, anything is possible. Working alongside Nike she has been able to explore, evolve, and discover how movement brings communities together both physically, mentally. Jade is a ball of good vibes waiting to spread her energy wherever she goes.

Faisal
AL-Hammadi

YACOB

Faisal
AL-Hammadi

YACOB

Faisal is the founder and chief executive officer of YACOB, a start-up that aims to combat the skyrocketing obesity rates by enabling schools to manage nutrition using the latest in technology and behavioral economics.

Mark
Ralea

8fit

Mark
Ralea

8fit

Mark Ralea is now since more than 17 years in the digital industry and the CEO of the leading fitness-app 8fit. He was the former Managing Director of STYLEBOP.com, a global e-commerce store for luxury fashion. The company is now part of the German P&C Group. Before Mark served nearly 6 years at the international beauty subscription company GLOSSYBOX, where he was CMO and later Managing Director, transforming the brand into the first profitable business in the Rocket Internet network, leading to an acquisition by The Hut Group. In 2010-2012 he was the Head of Marketing and Director Product of DailyDeal GmbH, which was acquired by Google Inc. in 2011.

Rima
Bazzi

Rima Bazzi

Rima
Bazzi

Rima Bazzi

Rima Bazzi is a Cognitive Behavioural Hypnotherapist and self-empowerment coach. She inspires and motivates people to unlock their full potential. Rima specialises in stress management, building confidence, treatment of anxiety, social anxiety and phobias.

Yasmine
Hassan

SBTRCT

Yasmine
Hassan

SBTRCT

Shortly after graduating from university with a Bachelors Degree in Architectural Design, Yasmine realized that all she really wanted to do was be at the gym. She decided to change directions and merge her passion for fitness with her passion for design, designing bodies instead of buildings and to Re-Engineer Health! As the founder of SBTRCT in KSA, she empowers women to train, learn and connect physically, mentally & spiritually while having fun!

Samia
Kallidis

Bia Warrior

Samia
Kallidis

Bia Warrior

Born and raised in Dubai with Greek and Palestinian roots, Samia is a Fitness Coach, Ninja Warrior and Design Strategist with a passion for social impact. She is a Strength & Conditioning coach at Orangetheory Fitness; and co-founder of Bia Warrior, the region’s first 8-week Obstacle Training program for women, with a focus on mental and physical strength. Samia holds an MFA in Design Entrepreneurship from the School of Visual Arts in New York City, and has worked with startups to bring products, identities, and experiences to life for the past 10 years in New York, Toronto, and Dubai. This experience has led her to the intersection of fitness and design, and the aspiration for constantly challenging herself and the world around her.