Sana Bagersh is CEO of an advertising agency called BrandMoxie that is based in Abu Dhabi, UAE that provide branding, communication, PR, advertising, digital marketing and events management services. She is also Innovation and Strategy Advisor for the Abu Dhabi Municipality, and provides high level consulting to government entities in the areas of innovation, entrepreneurship/ intrapreneurship and digital marketing. Bagersh oversees the editorial team of Tempo a youth/community magazine that promotes innovation, social enterprise and community engagement. She is also founder of Tamakkan, an entrepreneurship and innovation social enterprise that offers guidance to SMEs. Bagersh is also Executive Producer of a short film platform called The Smovies that identifies emerging film talent, and a programme called the Innovation Impact Community that recognizes community leaders. She served as board member at AmCham Abu Dhabi for four years; as Chair of its Women in Business Committee for two years, and Chair of its Arts and Culture Committee for another two. Bagersh has served as a government consultant in the areas of communication strategy, innovation, intrapreneurship, stakeholder engagement and partnership building. These have included work for the Higher Colleges of Technology where she developed a framework to organize and streamline communication for internal and external communication across the 17 colleges. She has provided consultancy services for Emirates Foundation where she built the partnership and social entrepreneurship portal and programme. She has been serving as senior advisor to the Abu Dhabi Municipality in the areas of innovation, comms strategy and entrepreneurship; as well as the development of partnership and CSR initiatives. In addition to designing and organizing teambuilding and strategy workshops in areas such as entrepreneurship and innovation, Bagersh also runs focused training in new-gen government, digital trends, reputation building, stakeholder engagement and advocacy. Bagersh established Tamakkan 2009 as a knowledge sharing platform that leverages the readiness of experts/ consultants to give back to the community. The initiative offers free seminars to entrepreneurs on topics such as funding, marketing, social media, leadership, franchising, new technologies. Bagersh uses information as a powerful ‘trigger’ to mitigate SME failure by focusing on the fundamentals of business success. In response to the need of entrepreneurs to network more frequently, Tamakkan holds its seminars monthly. Bagersh Chaired AmCham Abu Dhabi’s Women in Business committee for two years (up to June 2015), during which time she developed and deployed Women Achieve, a platform that promotes seven women’s empowerment ideals. In June 2015, Bagersh took over chairmanship of AmCham’s Art and Culture Committee. In the past Bagersh had served as adjunct professor at Zayed University teaching marketing to fourth year students, and also served on various industry advisory committees in institutions such as the Higher Colleges of Technology Women’s College and Abu Dhabi Vocational Institute. Prior to this she lived in Seattle, Washington for seven years (1990-1997) where she worked in a marketing research company before setting up Alla Italia, a gourmet restaurant before deciding to move back to the UAE. Bagersh started her career as a journalist at Gulf News in Abu Dhabi, UAE (1985 – 1990), where she was one of a handful of Arab women involved in general reporting. Upon her return to the UAE she worked as as bureau chief (1997-1999) of Gulf News’ Abu Dhabi office, during which time she led the news team and launched the neighborhood reporting scheme which trained community reporters. During her time as journalist she met leaders such as HH Sheikh Zayed bin Sultan al Nahyan, Richard Branson, George Bush Sr., Kurt Waldheim, Princess Diana and Prince Charles; attended press conferences for newsmakers such as Kofi Annan, Yasser Arafat, Muamar al Gaddafi, Benazir Bhutto, Jacques Chirac and Richard Cohen; and interviewed personalities such as Nelson Mandela and Wilfred Thesiger.