STEP Conference 2017

Representing the Region's Independent Music Scene
April 7

Buy Tickets

About

STEP Music

STEP Music in partnership with Anghami is bringing together music leaders, record labels, producers and artists together under one roof to explore the latest trends, challenges and the future of the regional music industry – all combined with live performances from some of the region’s top independent artists!

About

STEP Music Festival

Tune in to 15+ awesome performances from MENA’s top independent musicians under the clear night sky of Dubai, surrounded by the docked boats near Dubai International Marine Club on April 7.

Performances will be announced soon.

More to be Announced Soon

Who’s Attending

Universal Music MENA

Patrick Boulos

Patrick Boulos is Universal Music's CEO for the Middle East and North Africa. In this capacity, he is in charge of the Group's strategy and growth in this region, which holds great promise for the development of cultural exchanges. He builds strategic partnerships and develops innovative services and tools to promote the diverse musical offering of Universal's labels. He also works to expand this catalogue by discovering local talent. Patrick’s connection with music started at a very early age; since his childhood he was surrounded by a strong musical influence and environment as his mother was a piano instructor, and he enrolled in music classes himself. A lot of his leisure time was spent listening to records, and reading about new musical trends and developments and the music makers on the scene. Attending live shows was always his passion, and his first was at the age of 11. His journey with Universal Music Group started in 2001 in Paris, France, after multiple years of advertising experience with multinational ad agencies. He moved to the Middle East in 2010 to establish the operation of the company in Dubai and to found Universal Music MENA to look after the multiple markets of this region.

Musician

Hamza Hawsawi

Hamza Hawsawi, also known as Ayzee, is a prolific singer-songwriter hailing from Jeddah, Saudi Arabia. He is best known for winning The X Factor Arabia in 2015. Hamza’s work is inspired by R&B, soul and pop music. Hamza is currently working on his debut album – recorded and produced in London, Dubai and Los Angeles – and says he can't wait to share it all with his loving and supportive fans. Although he was signed to Sony Music after winning The X Factor Arabia, he is releasing his album independently. The first single from the album, “Love A Little”, was released in January.

OUTLAW Productions

DJ Outlaw

DJ Outlaw (Mohammed Al Mohri) was born and raised in Bahrain, and is the founding member of Outlaw Productions creative studio. His DJ career started in 1997, but it was 2009 before he released his debut studio album History in the Making, featuring many local and international artists. It was the first Bahraini hip-hop album to be distributed in musical outlets across the country as well as being sold on digital distribution platforms including iTunes and Amazon. His annual mixtape series “The Middle East Invasion” (which is currently on volume six) presents Arab artitsts handpicked by Outlaw so that the world can experience what Arabian hip-hop has to offer. Most recently Outlaw joined Radio Bahrain 96.5FM in October of 2016 and is now hosting his own Hiphop/RnB drive time show every Friday.

Outlaw has been producing music since 2003. “Bahrain Unite” and 2011’s “Arab World Unite” were two of his biggest projects so far – the latter, featuring seven artists from around the Arab world, was released on Saudi hip-hop artist Qusai’s album, and both tracks garnered international media attention. In 2014, the hit single “Samboosa” – produced by Outlaw and performed by Kuwaiti Outlaw Productions artist, Daffy – quickly went viral, bagging 100,000 views on YouTube within a week of the video release. In July 2016, 9ARAT, a collaborative album between Outlaw Productions artists Flipperachi and Daffy produced by DJ Outlaw, was released, claiming the Number One spot on the iTunes MENA charts. The video for one of the album’s singles “EE LAA” was released in July 2016, and now has over 10 million YouTube views. The single also reached Number One on the iTunes MENA general and hip-hop charts.

Outlaw has also worked with artists including G-unit, DJ Lord Sear, MC Lyte, Jaz O, The Outlawz, TQ, Ace Hood, Freeway, Mad Skillz, Fatman Scoop and actor Orlando Jones. He has shared a stage with DJ Jazzy Jeff, DJ Tony Touch, Junior Jack, Yves Larock, Fatman Scoop, DJ KOOL, Shortie Blitz, Just Blaze, Tabu of the Black Eyed Peas, and most recently, DMC of RUN DMC.

Musician / Multimedia Artist

Zahed Sultan

Zahed Sultan is a multimedia artist, social entrepreneur, culture producer and filmmaker from Kuwait. He is the founder of El Boutique Creative Group (EBCG), a multi-disciplinary organization devoted to social impact and arts & culture. EBCG’s platforms serve to invigorate society with creative energy via conscious thought. His music has been licensed for television, film and music compilations. Zahed has been featured on renowned media platforms as an emerging artist and tours internationally with a live audio-visual experience.

Hollaphonic

Olly Wood

Oliver (Olly) Wood is widely known as one half of the multi-award-winning electronic music duo Hollaphonic, the first ever dance music duo to be signed to a major label (Universal) in the Middle East. His vast experience in the music industry has seen him work on promoter, label and artist sides, starting his growth from a business perspective working for EMI Records UK on high-profile releases from such artists as Kylie Minogue, Coldplay, Paul McCartney and Robbie Williams. During that time, Wood revolutionized the way many labels engage within universities and venues on-ground through playbacks and club launch nights. Finally back in his preferred position as a recording artist alongside best friend Greg Stainer, Hollaphonic have gone from strength to strength since their 2013 inception with a Number One debut album, multiple Number One singles across more than eight countries, cross-platform brand partnerships with the likes of adidas, Red Bull, Rolls Royce, Neff, Toyota, Emirates Airlines and Jumeirah, airplay on international radio and a Number Three globally trending Shazam track – the highly successful “Dangerous”. Things are looking good for a band and brand that epitomize the exciting evolution of the regional music industry.

Nervecell

Rami H. Mustafa

Rami H. Mustafa is best known as the guitarist of the hugely successful Dubai-based extreme metal band, Nervecell – the Middle East’s biggest-selling metal act, hailed as one of the “50 Heroes of the New Metal Revolution” by Metal Hammer magazine. He is also an entrepreneur: He’s the owner of Shredder’s Planet Musical Instruments and Studio, and managing partner of coffee franchise Icons Coffee Couture. Being a passionate, self-taught musician and an MBA graduate, Rami has used his talent and skills in both music and in business. Rami and Nervecell have toured around the world and shared the stage with Metallica, Morbid Angel, Deicide, Decapitated, Suffocation and many more. Rami is sponsored by Ibanez Guitars, ENGL Amplifiers, EMG Pickups, GHS Strings and others.

BalaFeesh

Hana Malhas

Hana Malhas is a Jordanian singer-songwriter, and the founder and host of BalaFeesh, a concert series that promotes independent artists in the Arab world. Over the past three years BalaFeesh has grown to represent an intimate listening experience, and a platform that supports several online and offline initiatives in the Arab indie music scene. Hana combines a unique blend of music and business perspectives, with experiences ranging from performance to songwriting and composition; and from artist management to financial consulting and strategy planning within the entrepreneurial environment of the online media and music industries. On stage, Hana is a storyteller with an expressive vocal delivery; her voice is at times haunting, and hard-hitting at others. She performs with her band The Overthinkers, engaging audiences with an indie folk-pop sound. Her 2012 EP release Hana Malhas & The Overthinkers features the song “How We Love”, which was nominated for the 12th annual Independent Music Awards in the Folk/Singer-songwriter Song Category. JO Magazine’s Nick Seeley described Hana as “a songstress with a 10,000-watt voice… it’s as if the music is taking over her body, channeling through her lungs in a sort of velvet explosion…she has an infectious smile, and a playful way of grooving onstage, performing with either piano or guitar.” This year, Hana is working on multiple music projects, including producing new initiatives under the BalaFeesh umbrella, as well as spending time in the studio for 2017 releases.

Laish Hip-Hop

Big Hass

Hassane Dennaoui , a.k.a "Big Hass" is the host of Saudi’s first & only FM hip-hop radio show Laish Hip-Hop? and the founder of Re-Volt Blog which focuses on underground artists and Re-Volt Magazine which is a bi-monthly online magazine dedicated to hip-hop and Arab culture. He believes in music liberation and supporting local and regional artists. His passion is all about being true to hip-hop culture and its essence. In 2013, he founded "THE BEAT" – a series of events aimed at supporting local artists by having them perform live. Hass has interviewed the likes of LL Cool J, Russell Simmons, K'naan, DMC, Shadia Mansour, Lowkey, Dj Premier, Dj Kool Herc, Omar Offendum, The Narcicyst, Outlandish, el Seed and many other regional talents. Hass recently relocated from Jeddah to Dubai.

Music Producer

Ayham Homsi

Music producer and songwriter Ayham Homsi (aka A Y) is renowned for using his ambition to push the indie music scene forward while discovering and developing upcoming talent from the region, such as 2016 X Factor winner Hamza Hausawi.Refusing to conform, Ayham has always been motivated to break away from the region's mould and industry standards. He has encouraged all artists he has worked with to express themselves honestly, regardless of society’s norms and language barriers. Following his beliefs, he founded The Harmony (HRMNY) along with his brother, Moh Flow. HRMNY is a creative collective whose aim is to push the quality of independent music in the region to an international level. He executively produced Moh Flow’s debut album This is Yo(u) which earned them features on iTunes Middle East and France, in addition to securing their first Soundcloud worldwide Top 10. He is currently working on fellow HRMNY artist Majeed’s new project that is slated for release early in 2017. Internationally, Ayham has been working closely with songwriters in the UK and USA to place music with reputable artists and his first major song with an international artist is also scheduled for a 2017 release.

Spoken Word Poet

Afra Atiq

Afra started talking at eight months old, and, as her mother puts it, she was never quiet again. She has performed her spoken-word poetry (and slammed) on local and international stages. She was named Best Performer for 2015-16 by Abu Dhabi-based open-mic event Rooftop Rhythms and, most recently, became the first Emirati to ever perform at the legendary Nuyorican Poet’s Cafe in New York. In addition, Afra is the only Emirati to perform at the Bowery Poetry Club and win the PoetNY poetry slam at the same venue.

She enjoys giving back to the community through workshops and mentorships. She has been a featured performer/speaker at platforms like the Salama Bint Hamdan Al Nahyan Foundation, TedxAUS, NYUAD, Abu Dhabi Music and Arts Festival, and Sheraa Sharjah.

Afra holds a master’s degree in international relations and diplomacy (specializing in Middle Eastern politics, gender policies, and power dynamics) and is currently pursuing her PhD at UAE University. Performing takes centre stage in her life, though. Afra performs both serious and comedic pieces in a contemporary fusion of English and Arabic.

GoPlayTheWorld

Abbo

Since arriving in the UAE in 2011, award-winning English singer-songwriter Abbo has been at the forefront of Dubai's booming underground acoustic music scene. He’s a popular performer in his own right, reaching the finals of Rolling Stone Middle East's 'Street To Stage' competition and releasing his debut EP, 2013's The Lend, as well as being the frontman of DaVinci Park, whose debut album, 2016’s Overlooking Florence, reached Number One on the UAE iTunes chart. But he's also developed several open-mic nights, under his 'GoPlayTheWorld' brand, where many of the city's best young performers have honed their craft – something Abbo also helps with in one-to-one mentoring sessions for up-and-coming artists. In 2016, Abbo funded and oversaw the production of GoPlayTheWorld: Volume One, a collection of original tracks from UAE musicians which also reached Number One on iTunes UAE. He's currently making plans for Volume Two.

Museland

Ali Al Saeed

Ali Al Saeed is an award-winning author and music entrepenuer from Bahrain who founded indie label Museland Records in 2013. Ali also launched Museland Festival – an event featuring international and regional independent artists – in Bahrain in 2014. Under the label, bands including Belly of Paris and The Relocators have released records and toured the region and Museland has issued four compilations. Apart from his music-related interests, Ali has also written four books, established a grassroots arts movement in Bahrain titled Elham (which ran from 2006-2014), and currently works in Dubai as Associate Creative Director at Digital Ape, an online branded content creation company that also works with creative artists and social media influencers.

Talent Manager

Elia Mssawir

Elia Mssawir is a bassist, developer and booker from Beirut, Lebanon. He has worked with several major names in the music industry – including Snoop Dogg, Serj Tankian, Engelbert Humperdinck, and Tiny Tempah – and has helped develop many regional artists; he is currently the manager of Dubai-based funk-pop band Carl & The Reda Mafia. In 2009, Elia established the underground music platform ‘LebaneseMetal.com’, which became one of the main references – and champions – for underground music in the Middle East. In 2014, Elia he co-founded the UK-based Omerta Management, where he booked tours and festivals for bands from around the Middle East.

Music

What Goes On?

Panels, presentations, workshops and fireside chats from an array of speakers – from artists, record label executives, marketing and advertising experts, talent managers, brand managers and more.

Talks

Food trucks, vendors, street artists, gamers and skaters and more. As well as brands, artists, promoters, agencies, labels, and others showcasing their products and services.

Activities

With performances from some of the MENA region’s most exciting underground and up-and-coming talent, from alternative rock to indie-pop, electronic, hip-hop, jazz, soul, funk and fusion.

STEP Music Festival

Why Dubai

The hottest city in the Middle East

Find out Why

Buy Tickets

Participate