agenda

Tentative Agenda

Main Stage
Opening STEP 2018

March 28
10:00 AM - 10:20 AM

March 28
10:00 AM - 10:20 AM
Talk by Osman Sultan

March 28
10:20 AM - 10:40 AM

March 28
10:20 AM - 10:40 AM
Fireside Chat with Mark D'Arcy

March 28
10:40 AM - 11:10 AM

March 28
10:40 AM - 11:10 AM
Fireside Chat with Manal Rostam

March 28
11:20 AM - 11:40 AM

March 28
11:20 AM - 11:40 AM
Peaks and Valleys
Geopreneurship and the making of scaleup ecosystems

March 28
11:40 AM - 11:55 AM

March 28
11:40 AM - 11:55 AM
Geopreneurship and the making of scaleup ecosystems
Closing

March 28
11:55 AM - 12:00 PM

March 28
11:55 AM - 12:00 PM
Opening

March 29
10:00 AM - 10:15 AM

March 29
10:00 AM - 10:15 AM
Why Local Brands Matter

March 29
10:15 AM - 10:30 AM

March 29
10:15 AM - 10:30 AM
MEVP Announcement

March 29
10:30 AM - 10:40 AM

March 29
10:30 AM - 10:40 AM
Talk by Katie Way

March 29
10:40 AM - 10:55 AM

March 29
10:40 AM - 10:55 AM
ASHEKMAN - Operation Salam

March 29
10:55 AM - 11:10 AM

March 29
10:55 AM - 11:10 AM
Closing

March 29
11:10 AM - 11:15 AM

March 29
11:10 AM - 11:15 AM
STEP Start
Intro
Intro remarks and kick off

March 28
11:30 AM - 11:40 AM

March 28
11:30 AM - 11:40 AM
Intro remarks and kick off
Rising economies
Rising economies and the unlikely opportunity of the startup movement

March 28
11:40 AM - 12:05 PM

March 28
11:40 AM - 12:05 PM
Rising economies and the unlikely opportunity of the startup movement
Delivering the last mile

March 28
12:25 PM - 12:45 PM

March 28
12:25 PM - 12:45 PM
Building Communities: the story of Station F

March 28
12:45 PM - 01:00 PM

March 28
12:45 PM - 01:00 PM
Bricks versus clicks
Proving the ROI to traditional investors

March 28
01:00 PM - 01:30 PM

March 28
01:00 PM - 01:30 PM
Proving the ROI to traditional investors
Q1 2018: MENA Funding Overview

March 28
01:30 PM - 01:40 PM

March 28
01:30 PM - 01:40 PM
Debunking Success
How you can scale your business on a transparent system where everyone runs on the same rules. Performance Management Systems don’t have values - you have to create the system and culture relative to you and your operational aspirations.

March 28
01:40 PM - 02:10 PM

March 28
01:40 PM - 02:10 PM
How you can scale your business on a transparent system where everyone runs on the same rules. Performance Management Systems don’t have values - you have to create the system and culture relative to you and your operational aspirations.
BREAK

March 28
02:10 PM - 03:20 PM

March 28
02:10 PM - 03:20 PM
Pitch Prep Motivation

March 28
02:10 PM - 02:20 PM

March 28
02:10 PM - 02:20 PM
Pitch Competition Round 1
30 startups - 2 minutes - no deck

March 28
02:20 PM - 03:10 PM

March 28
02:20 PM - 03:10 PM
30 startups - 2 minutes - no deck
American University in Dubai Announcement

March 28
03:10 PM - 03:20 PM

March 28
03:10 PM - 03:20 PM
Mis-education of MENA's rising talent
Educating the next generation of entrepreneurs

March 28
03:20 PM - 03:50 PM

March 28
03:20 PM - 03:50 PM
Educating the next generation of entrepreneurs
Hot Seat: Startups

March 28
03:50 PM - 04:05 PM

March 28
03:50 PM - 04:05 PM
How a media relationship can impact your journey

March 28
04:05 PM - 04:35 PM

March 28
04:05 PM - 04:35 PM
Taking a step back
The pattern of acquisitions and shaping the entrepreneurial and investment ecosystem and landscape

March 28
04:35 PM - 05:05 PM

March 28
04:35 PM - 05:05 PM
The pattern of acquisitions and shaping the entrepreneurial and investment ecosystem and landscape
How not to botch your investment

March 28
05:05 PM - 05:25 PM

March 28
05:05 PM - 05:25 PM
The Lonely Entrepreneur

March 28
05:25 PM - 05:35 PM

March 28
05:25 PM - 05:35 PM
Closing
Closing

March 28
05:35 PM - 05:40 PM

March 28
05:35 PM - 05:40 PM
Closing
Intro
Intro remarks and kick off

March 29
10:00 AM - 10:10 AM

March 29
10:00 AM - 10:10 AM
Intro remarks and kick off
Fireside with Ronaldo

March 29
10:10 AM - 10:25 AM

March 29
10:10 AM - 10:25 AM
Enterprise Innovation
How corporations can benefit from a startup mentality? How corporate "Dinosaurs" Need to flip the switch to a startup mentality?

March 29
10:35 AM - 11:05 AM

March 29
10:35 AM - 11:05 AM
How corporations can benefit from a startup mentality? How corporate "Dinosaurs" Need to flip the switch to a startup mentality?
Entrepreneurship
Entrepreneurship in the era of exponential technologies

March 29
11:05 AM - 11:15 AM

March 29
11:05 AM - 11:15 AM
Entrepreneurship in the era of exponential technologies
The Power of Networks: Closing the Gender Gap
Inclusive tech and addressing the regional gender gap. Shaping the plan to diagnose the regional gender gap.

March 29
11:15 AM - 11:45 AM

March 29
11:15 AM - 11:45 AM
Inclusive tech and addressing the regional gender gap. Shaping the plan to diagnose the regional gender gap.
BREAK

March 29
11:45 AM - 12:40 PM

March 29
11:45 AM - 12:40 PM
Pitch Competition Finals
5 startups - 7 min pitch/3 min QA - 10 minutes for tallying - 15 minutes for 3 Winner announcements

March 29
11:45 AM - 12:40 PM

March 29
11:45 AM - 12:40 PM
5 startups - 7 min pitch/3 min QA - 10 minutes for tallying - 15 minutes for 3 Winner announcements
Copy-paste, innovate
If the MENA's copy-cat model works, do we need to fix it?

March 29
12:40 PM - 01:10 PM

March 29
12:40 PM - 01:10 PM
If the MENA's copy-cat model works, do we need to fix it?
Spotlight on KSA
VC and startup lessons from the region's ecosystem builders

March 29
01:10 PM - 01:40 PM

March 29
01:10 PM - 01:40 PM
VC and startup lessons from the region's ecosystem builders
Going global

March 29
01:40 PM - 02:00 PM

March 29
01:40 PM - 02:00 PM
Survival stories, or importance of failure

March 29
02:00 PM - 02:30 PM

March 29
02:00 PM - 02:30 PM
How does an early stage investor value a startup
How does an early stage investor value a startup in an age of Futuretech?

March 29
02:30 PM - 03:00 PM

March 29
02:30 PM - 03:00 PM
How does an early stage investor value a startup in an age of Futuretech?
The evolution of the CEO
Why being a startup founder doesn't always make you a leader

March 29
03:00 PM - 03:30 PM

March 29
03:00 PM - 03:30 PM
Why being a startup founder doesn't always make you a leader
Hot Seat: Startups

March 29
03:30 PM - 03:40 PM

March 29
03:30 PM - 03:40 PM
Hiring the Best Team: Hosted by Bayt.com
Hiring the Best Team for Your Startup with Bayt.com As a startup, having the right team is key to your success, you need people with the right skills and experience, as well as have them be the right "cultural fit" for your organization - but how do you find them? In this workshop, Bayt.com helps you navigate the recruitment process, the recruitment funnel, challenges you may face and how to tackle them, identify candidates that fit your organization's culture, and more. Ready to build that dream team?

March 28
11:00 AM - 12:00 PM

March 28
11:00 AM - 12:00 PM
Hiring the Best Team for Your Startup with Bayt.com As a startup, having the right team is key to your success, you need people with the right skills and experience, as well as have them be the right "cultural fit" for your organization - but how do you find them? In this workshop, Bayt.com helps you navigate the recruitment process, the recruitment funnel, challenges you may face and how to tackle them, identify candidates that fit your organization's culture, and more. Ready to build that dream team?
Dubai Startup Hub: Hosted by Dubai Chamber
· What the Startup Hub is and what we are doing to benefit the entrepreneurship community in Dubai · Launch of our Startup Hub Website and it’s key benefits for the community · Launch of our membership · Our Smartpreneur Competition"

March 28
01:00 PM - 02:00 PM

March 28
01:00 PM - 02:00 PM
· What the Startup Hub is and what we are doing to benefit the entrepreneurship community in Dubai · Launch of our Startup Hub Website and it’s key benefits for the community · Launch of our membership · Our Smartpreneur Competition"
Pitch Analysis: Hosted by Wamda Capital
5 minutes per startup, they pitch to Rayan and Sarah and the other participating startups and get feedback (jury style) and lessons are extracted for all

March 29
11:00 AM - 12:00 PM

March 29
11:00 AM - 12:00 PM
5 minutes per startup, they pitch to Rayan and Sarah and the other participating startups and get feedback (jury style) and lessons are extracted for all
Google's Crash Course for Entrepreneurs
"Learn how to grow your user base, and build world class AI driven products. The course will cover digital marketing, mSite monetization & measurement, and Google Cloud ML. 1- 'Digital Marketing' by Alexis Lesage, Industry Manager, Google MENA Bio: Alexis has worked at Google for the past 7 years with industries ranging from SMB financial services to Global Airlines. His focus has been to help his partners grow with the marketing solutions Google provide. 2- 'UX Session' by Petr Havlik, Mobile and Performance Measurement Specialist, Google MENA Bio: Petr works at Google as Mobile and Measurement Specialist, helping MENA market and advertisers to achieve better conversion rates and adopt data-driven design culture. 3- 'ML for Everyone' by Ziad Jammal, Customer Engineer, Google Cloud Platform Bio: Ziad has more than 15 years of experience in designing, developing, testing and managing softwares. He is currently a cloud engineer at Google Dubai where he spends most of his time with customers in MENA to help them adapt and optimize their workloads.

March 29
12:00 PM - 01:00 PM

March 29
12:00 PM - 01:00 PM
"Learn how to grow your user base, and build world class AI driven products. The course will cover digital marketing, mSite monetization & measurement, and Google Cloud ML. 1- 'Digital Marketing' by Alexis Lesage, Industry Manager, Google MENA Bio: Alexis has worked at Google for the past 7 years with industries ranging from SMB financial services to Global Airlines. His focus has been to help his partners grow with the marketing solutions Google provide. 2- 'UX Session' by Petr Havlik, Mobile and Performance Measurement Specialist, Google MENA Bio: Petr works at Google as Mobile and Measurement Specialist, helping MENA market and advertisers to achieve better conversion rates and adopt data-driven design culture. 3- 'ML for Everyone' by Ziad Jammal, Customer Engineer, Google Cloud Platform Bio: Ziad has more than 15 years of experience in designing, developing, testing and managing softwares. He is currently a cloud engineer at Google Dubai where he spends most of his time with customers in MENA to help them adapt and optimize their workloads.
Google's Crash Course for Entrepreneurs
Learn how to grow your user base, and build world class AI driven products. The course will cover digital marketing, mSite monetization & measurement, and Google Cloud ML. 1- 'Digital Marketing' by Alexis Lesage, Industry Manager, Google MENA Bio: Alexis has worked at Google for the past 7 years with industries ranging from SMB financial services to Global Airlines. His focus has been to help his partners grow with the marketing solutions Google provide. 2- 'UX Session' by Petr Havlik, Mobile and Performance Measurement Specialist, Google MENA Bio: Petr works at Google as Mobile and Measurement Specialist, helping MENA market and advertisers to achieve better conversion rates and adopt data-driven design culture. 3- 'ML for Everyone' by Ziad Jammal, Customer Engineer, Google Cloud Platform Bio: Ziad has more than 15 years of experience in designing, developing, testing and managing softwares. He is currently a cloud engineer at Google Dubai where he spends most of his time with customers in MENA to help them adapt and optimize their workloads.

March 29
01:15 PM - 02:15 PM

March 29
01:15 PM - 02:15 PM
Learn how to grow your user base, and build world class AI driven products. The course will cover digital marketing, mSite monetization & measurement, and Google Cloud ML. 1- 'Digital Marketing' by Alexis Lesage, Industry Manager, Google MENA Bio: Alexis has worked at Google for the past 7 years with industries ranging from SMB financial services to Global Airlines. His focus has been to help his partners grow with the marketing solutions Google provide. 2- 'UX Session' by Petr Havlik, Mobile and Performance Measurement Specialist, Google MENA Bio: Petr works at Google as Mobile and Measurement Specialist, helping MENA market and advertisers to achieve better conversion rates and adopt data-driven design culture. 3- 'ML for Everyone' by Ziad Jammal, Customer Engineer, Google Cloud Platform Bio: Ziad has more than 15 years of experience in designing, developing, testing and managing softwares. He is currently a cloud engineer at Google Dubai where he spends most of his time with customers in MENA to help them adapt and optimize their workloads.
How to fundraise in Mena: Hosted by Insead
Hacks on how to fundraise in Mena When do you need fundraising? Who can help you with fundraising? Where are you getting introductions? What do you say when you lock a fundraising meeting? What are fundraising hacks? All these questions will be answered with Philip.

March 29
02:15 PM - 03:15 PM

March 29
02:15 PM - 03:15 PM
Hacks on how to fundraise in Mena When do you need fundraising? Who can help you with fundraising? Where are you getting introductions? What do you say when you lock a fundraising meeting? What are fundraising hacks? All these questions will be answered with Philip.
VAT Compliance: Hosted by Sage
Now that the UAE has implemented VAT for the very first time, it’s essential to get a handle on the law and how it applies to your business. Join us and our esteemed speakers for a VAT Session that clarifies the new regulations and helps ensure your compliance. In addition, and helps ensure your compliance. In addition, the Session will demonstrate the simplicity and speed of compliance using Sage One, and speed of compliance using Sage One, and how it can empower your startup or SME.

March 29
03:15 PM - 04:15 PM

March 29
03:15 PM - 04:15 PM
Now that the UAE has implemented VAT for the very first time, it’s essential to get a handle on the law and how it applies to your business. Join us and our esteemed speakers for a VAT Session that clarifies the new regulations and helps ensure your compliance. In addition, and helps ensure your compliance. In addition, the Session will demonstrate the simplicity and speed of compliance using Sage One, and speed of compliance using Sage One, and how it can empower your startup or SME.
Mentoring session by Daniel Dos Reis - #1

March 28
11:00 AM - 11:15 AM

March 28
11:00 AM - 11:15 AM
Mentoring session by Daniel Dos Reis - #2

March 28
11:15 AM - 11:30 AM

March 28
11:15 AM - 11:30 AM
Mentoring session by Daniel Dos Reis - #3

March 28
11:30 AM - 11:45 AM

March 28
11:30 AM - 11:45 AM
Mentoring session by Daniel Dos Reis - #4

March 28
11:45 AM - 12:00 PM

March 28
11:45 AM - 12:00 PM
Mentoring session by Tarek Ghobar - #1

March 28
11:00 AM - 11:15 AM

March 28
11:00 AM - 11:15 AM
Mentoring session by Tarek Ghobar - #2

March 28
11:15 AM - 11:30 AM

March 28
11:15 AM - 11:30 AM
Mentoring session by Tarek Ghobar - #3

March 28
11:30 AM - 11:45 AM

March 28
11:30 AM - 11:45 AM
Mentoring session by Tarek Ghobar - #4

March 28
11:45 AM - 12:00 PM

March 28
11:45 AM - 12:00 PM
Mentoring session by Abed Agha - #1

March 28
12:00 PM - 12:15 PM

March 28
12:00 PM - 12:15 PM
Mentoring session by Abed Agha - #2

March 28
12:15 PM - 12:30 PM

March 28
12:15 PM - 12:30 PM
Mentoring session by Abed Agha - #3

March 28
12:30 PM - 12:45 PM

March 28
12:30 PM - 12:45 PM
Mentoring session by Abed Agha - #4

March 28
12:45 PM - 01:00 PM

March 28
12:45 PM - 01:00 PM
Mentoring session by Bilal Kasih - #1

March 28
12:00 PM - 12:15 PM

March 28
12:00 PM - 12:15 PM
Mentoring session by Bilal Kasih - #2

March 28
12:15 PM - 12:30 PM

March 28
12:15 PM - 12:30 PM
Mentoring session by Bilal Kasih - #3

March 28
12:30 PM - 12:45 PM

March 28
12:30 PM - 12:45 PM
Mentoring session by Bilal Kasih - #4

March 28
12:45 PM - 01:00 PM

March 28
12:45 PM - 01:00 PM
Mentoring session by Ludmilla Figueiredo - #1

March 28
02:00 PM - 02:15 PM

March 28
02:00 PM - 02:15 PM
Mentoring session by Ludmilla Figueiredo - #2

March 28
02:15 PM - 02:30 PM

March 28
02:15 PM - 02:30 PM
Mentoring session by Ludmilla Figueiredo - #3

March 28
02:30 PM - 02:45 PM

March 28
02:30 PM - 02:45 PM
Mentoring session by Ludmilla Figueiredo - #4

March 28
02:45 PM - 03:00 PM

March 28
02:45 PM - 03:00 PM
Mentoring session by Mona Al-Mukhaizeem - #1

March 28
02:00 PM - 02:15 PM

March 28
02:00 PM - 02:15 PM
Mentoring session by Mona Al-Mukhaizeem - #2

March 28
02:15 PM - 02:30 PM

March 28
02:15 PM - 02:30 PM
Mentoring session by Mona Al-Mukhaizeem - #3

March 28
02:15 PM - 02:30 PM

March 28
02:15 PM - 02:30 PM
Mentoring session by Mona Al-Mukhaizeem - #4

March 28
02:30 PM - 02:45 PM

March 28
02:30 PM - 02:45 PM
Mentoring session by Mona Al-Mukhaizeem - #5

March 28
02:45 PM - 03:00 PM

March 28
02:45 PM - 03:00 PM
Mentoring session by Haider Al Mosawi - #1

March 28
02:00 PM - 02:15 PM

March 28
02:00 PM - 02:15 PM
Mentoring session by Haider Al Mosawi - #2

March 28
02:15 PM - 02:30 PM

March 28
02:15 PM - 02:30 PM
Mentoring session by Haider Al Mosawi - #3

March 28
02:30 PM - 02:45 PM

March 28
02:30 PM - 02:45 PM
Mentoring session by Haider Al Mosawi - #4

March 28
02:45 PM - 03:00 PM

March 28
02:45 PM - 03:00 PM
Mentoring session by Shane Shin - #1

March 28
03:00 PM - 03:15 PM

March 28
03:00 PM - 03:15 PM
Mentoring session by Shane Shin - #2

March 28
03:15 PM - 03:30 PM

March 28
03:15 PM - 03:30 PM
Mentoring session by Shane Shin - #3

March 28
03:30 PM - 03:45 PM

March 28
03:30 PM - 03:45 PM
Mentoring session by Shane Shin - #4

March 28
03:45 PM - 04:00 PM

March 28
03:45 PM - 04:00 PM
Mentoring session by Marie Therese - #1
Pitching to Investors

March 29
11:00 AM - 11:15 AM

March 29
11:00 AM - 11:15 AM
Pitching to Investors
Mentoring session by Marie Therese - #2
Pitching to Investors

March 29
11:15 AM - 11:30 AM

March 29
11:15 AM - 11:30 AM
Pitching to Investors
Mentoring session by Marie Therese - #3
Pitching to Investors

March 29
11:30 AM - 11:45 AM

March 29
11:30 AM - 11:45 AM
Pitching to Investors
Mentoring session by Marie Therese - #4
Pitching to Investors

March 29
11:45 AM - 12:00 PM

March 29
11:45 AM - 12:00 PM
Pitching to Investors
Mentoring session by Mehrad Yaghmai - #1

March 29
02:00 PM - 02:15 PM

March 29
02:00 PM - 02:15 PM
Mentoring session by Mehrad Yaghmai - #2

March 29
02:15 PM - 02:30 PM

March 29
02:15 PM - 02:30 PM
Mentoring session by Mehrad Yaghmai - #3

March 29
02:30 PM - 02:45 PM

March 29
02:30 PM - 02:45 PM
Mentoring session by Mehrad Yaghmai - #4

March 29
02:45 PM - 03:00 PM

March 29
02:45 PM - 03:00 PM
Mentoring session by Matthew Nobles - #1
Startup Finances - How to Track & Optimize your Business Finances

March 29
02:00 PM - 02:15 PM

March 29
02:00 PM - 02:15 PM
Startup Finances - How to Track & Optimize your Business Finances
Mentoring session by Matthew Nobles - #2
Startup Finances - How to Track & Optimize your Business Finances

March 29
02:15 PM - 02:30 PM

March 29
02:15 PM - 02:30 PM
Startup Finances - How to Track & Optimize your Business Finances
Mentoring session by Matthew Nobles - #3
Startup Finances - How to Track & Optimize your Business Finances

March 29
02:30 PM - 02:45 PM

March 29
02:30 PM - 02:45 PM
Startup Finances - How to Track & Optimize your Business Finances
Mentoring session by Matthew Nobles - #4
Startup Finances - How to Track & Optimize your Business Finances

March 29
02:45 PM - 03:00 PM

March 29
02:45 PM - 03:00 PM
Startup Finances - How to Track & Optimize your Business Finances
Mentoring session by Noor Shawwa - #1

March 28
12:00 PM - 12:15 PM

March 28
12:00 PM - 12:15 PM
Mentoring session by Noor Shawwa - #2

March 28
12:15 PM - 12:30 PM

March 28
12:15 PM - 12:30 PM
Mentoring session by Noor Shawwa - #3

March 28
12:30 PM - 12:45 PM

March 28
12:30 PM - 12:45 PM
Mentoring session by Noor Shawwa - #4

March 28
12:45 PM - 01:00 PM

March 28
12:45 PM - 01:00 PM
Mentoring session by Tariq Qureishy - #1
Storytelling & Investment Pitches

March 29
12:00 PM - 12:15 PM

March 29
12:00 PM - 12:15 PM
Storytelling & Investment Pitches
Mentoring session by Tariq Qureishy - #2
Storytelling & Investment Pitches

March 29
12:15 PM - 12:30 PM

March 29
12:15 PM - 12:30 PM
Storytelling & Investment Pitches
Mentoring session by Tariq Qureishy - #3
Storytelling & Investment Pitches

March 29
12:30 PM - 12:45 PM

March 29
12:30 PM - 12:45 PM
Storytelling & Investment Pitches
Mentoring session by Tariq Qureishy - #4
Storytelling & Investment Pitches

March 29
12:45 PM - 01:00 PM

March 29
12:45 PM - 01:00 PM
Storytelling & Investment Pitches
Mentoring session by Ibrahim Parwaz - #1
All Things VAT

March 29
03:00 PM - 03:15 PM

March 29
03:00 PM - 03:15 PM
All Things VAT
Mentoring session by Ibrahim Parwaz - #2
All Things VAT

March 29
03:15 PM - 03:30 PM

March 29
03:15 PM - 03:30 PM
All Things VAT
Mentoring session by Ibrahim Parwaz - #3
All Things VAT

March 29
03:30 PM - 03:45 PM

March 29
03:30 PM - 03:45 PM
All Things VAT
Mentoring session by Ibrahim Parwaz - #4
All Things VAT

March 29
03:45 PM - 04:00 PM

March 29
03:45 PM - 04:00 PM
All Things VAT
Mentoring session by Franck Boissinot - #1

March 28
03:00 PM - 03:15 PM

March 28
03:00 PM - 03:15 PM
Mentoring session by Franck Boissinot - #2

March 28
03:15 PM - 03:30 PM

March 28
03:15 PM - 03:30 PM
Mentoring session by Franck Boissinot - #3

March 28
03:30 PM - 03:45 PM

March 28
03:30 PM - 03:45 PM
Mentoring session by Franck Boissinot - #4

March 28
03:45 PM - 04:00 PM

March 28
03:45 PM - 04:00 PM
Mentoring session by Priyasha Corrie - #1

March 28
11:00 AM - 11:15 AM

March 28
11:00 AM - 11:15 AM
Mentoring session by Priyasha Corrie - #2

March 28
11:15 AM - 11:30 AM

March 28
11:15 AM - 11:30 AM
Mentoring session by Priyasha Corrie - #3

March 28
11:30 AM - 11:45 AM

March 28
11:30 AM - 11:45 AM
Mentoring session by Priyasha Corrie - #4

March 28
11:45 AM - 12:00 PM

March 28
11:45 AM - 12:00 PM
STEP Digital
Opening remarks

March 28
11:00 AM - 11:10 AM

March 28
11:00 AM - 11:10 AM
Struggles,Pains & Threats of Publishing Business
Is the doomsday for publishers nearing? Is consolidation the solution?

March 28
11:15 AM - 11:40 AM

March 28
11:15 AM - 11:40 AM
Is the doomsday for publishers nearing? Is consolidation the solution?
The fear of social media backfire
Racism, sexism, and the politics of modern advertising

March 29
11:45 AM - 12:10 PM

March 29
11:45 AM - 12:10 PM
Racism, sexism, and the politics of modern advertising
The Future of Sports Media: Hosted by ESPN
THE FUTURE OF SPORTS MEDIA CONSUMPTION ESPN, the worldwide leader in sports, share their perspective on the changing nature and habits of sports fans in an increasingly digital and globally connected world. With world-class digital products that connect with more than 130 million sports fans every month and content renowned for its quality, ESPN discuss how they serve sports fans anytime, anywhere, on any device.

March 28
12:15 PM - 12:35 PM

March 28
12:15 PM - 12:35 PM
THE FUTURE OF SPORTS MEDIA CONSUMPTION ESPN, the worldwide leader in sports, share their perspective on the changing nature and habits of sports fans in an increasingly digital and globally connected world. With world-class digital products that connect with more than 130 million sports fans every month and content renowned for its quality, ESPN discuss how they serve sports fans anytime, anywhere, on any device.
Video on Demand
In a Video on Demand only world without cable channels, what would TV advertising look like? OR In search of a TV ad replacement in our digital world. Discussing video content from brands, agency and content creators' perspective. From 3 seconds to 2 minute ads, from pre-rolls to mid-rolls to sausage rolls, why haven't we found yet a single replacement of a TV ad spot as an industry standard? | Discussing the different formats of video ads compared to TV ads and why haven't we found a TV ad replacement yet + would we want to totally replace TV ads specially for brands?

March 28
12:40 PM - 01:10 PM

March 28
12:40 PM - 01:10 PM
In a Video on Demand only world without cable channels, what would TV advertising look like? OR In search of a TV ad replacement in our digital world. Discussing video content from brands, agency and content creators' perspective. From 3 seconds to 2 minute ads, from pre-rolls to mid-rolls to sausage rolls, why haven't we found yet a single replacement of a TV ad spot as an industry standard? | Discussing the different formats of video ads compared to TV ads and why haven't we found a TV ad replacement yet + would we want to totally replace TV ads specially for brands?
BREAK

March 28
01:15 PM - 02:00 PM

March 28
01:15 PM - 02:00 PM
The Creative Evolution: Content to Data
Since when did we start caring about data in our creative work more than content, and how and when do data and content meet

March 28
02:00 PM - 02:25 PM

March 28
02:00 PM - 02:25 PM
Since when did we start caring about data in our creative work more than content, and how and when do data and content meet
Blockchain in Advertising Tech: Theory or Reality?
Discussing the use of blockchain in programmatic and adtech. What are the potential applications for Blockchain in digital advertising

March 28
02:30 PM - 02:45 PM

March 28
02:30 PM - 02:45 PM
Discussing the use of blockchain in programmatic and adtech. What are the potential applications for Blockchain in digital advertising
Live Shows Built for Digital
How do they differ from traditional Live on TV and how can they be monetized?

March 28
02:50 PM - 03:15 PM

March 28
02:50 PM - 03:15 PM
How do they differ from traditional Live on TV and how can they be monetized?
Is the future in apps or the web browser?
We're confused. Is the future in apps or the web browser? The evolution of apps vs. web. and where are we heading

March 28
03:20 PM - 03:50 PM

March 28
03:20 PM - 03:50 PM
We're confused. Is the future in apps or the web browser? The evolution of apps vs. web. and where are we heading
The Future of Mobile
The Rise of Geo-Targeting, Local Ads & Dynamic Content

March 28
03:55 PM - 04:25 PM

March 28
03:55 PM - 04:25 PM
The Rise of Geo-Targeting, Local Ads & Dynamic Content
Closing

March 28
02:30 PM - 02:35 PM

March 28
02:30 PM - 02:35 PM
Introduction to the OMD topics

March 29
10:35 AM - 10:45 AM

March 29
10:35 AM - 10:45 AM
The Balancing Act: Hosted by OMD
The Retail industry in the Arab world is going through a sea change and a lot of change is fueled through the adoption of techonlogy. This panel will discuss the ever-changing retail landscape, how brands are embracing a variety of innovative business models and technologies to win over shoppers.

March 29
10:45 AM - 11:15 AM

March 29
10:45 AM - 11:15 AM
The Retail industry in the Arab world is going through a sea change and a lot of change is fueled through the adoption of techonlogy. This panel will discuss the ever-changing retail landscape, how brands are embracing a variety of innovative business models and technologies to win over shoppers.
Experience or impressions: Hosted by OMD
The Good and Bad of Programmatic and Do Brands Still Care about Telling Stories? Storytelling has been a hot keyword in the advertising fraternity, however the acceleration of Programmatic Media has somewhat moved the needle into performance-based marketing. The panelists will discuss how technology and data can be leveraged to deliver stories and experiences like never before.

March 29
11:15 AM - 11:35 AM

March 29
11:15 AM - 11:35 AM
The Good and Bad of Programmatic and Do Brands Still Care about Telling Stories? Storytelling has been a hot keyword in the advertising fraternity, however the acceleration of Programmatic Media has somewhat moved the needle into performance-based marketing. The panelists will discuss how technology and data can be leveraged to deliver stories and experiences like never before.
Mobile redefined : Hosted by OMD

March 29
11:35 AM - 12:00 PM

March 29
11:35 AM - 12:00 PM
Success in the digital space: Hosted by OMD
Measuring for success in the digital space Whilst the digital ad industry has seen many seismic changes in the last few years, the biggest question remains how to crack the code for building end to end measurement. The panelists will discuss the Ad-technology stack needed to build the infrustructure for meausurement and how to build the right framework to bridge between media, brand and business KPIs

March 29
12:00 PM - 12:30 PM

March 29
12:00 PM - 12:30 PM
Measuring for success in the digital space Whilst the digital ad industry has seen many seismic changes in the last few years, the biggest question remains how to crack the code for building end to end measurement. The panelists will discuss the Ad-technology stack needed to build the infrustructure for meausurement and how to build the right framework to bridge between media, brand and business KPIs
Modern millennial brands: Hosted by OMD
Building modern millennial brands: Building brands with purpose Attention Brands: This panel brings together an exciting mix of marketers representing global and home-grown brands to talk about how do brands move into the "Friend zone" with today's Millennial Consumer. This panel will talk about what sticks with this consumer segment and what are some of the best practices for business growth in today's millenial-led economy.

March 29
12:30 PM - 12:50 PM

March 29
12:30 PM - 12:50 PM
Building modern millennial brands: Building brands with purpose Attention Brands: This panel brings together an exciting mix of marketers representing global and home-grown brands to talk about how do brands move into the "Friend zone" with today's Millennial Consumer. This panel will talk about what sticks with this consumer segment and what are some of the best practices for business growth in today's millenial-led economy.
BREAK

March 29
01:10 PM - 01:55 PM

March 29
01:10 PM - 01:55 PM
The Future of Targeting: Hosted by Anchorfree
With increased scrutiny on individuals internet privacy, the coming advent of GDPR and the concern over walled gardens, marketers and agencies must consider the availability and ethics of the data sources we rely on to do business today. Looking forward, what are the new ways to target consumers without crossing the privacy barrier, what are marketers doing with their 1st party information to develop and grow existing customer relationships and what will become of the legacy data if users are required to opt-in to every publishers data collection? Baglan Rhymes, Chief Digital Officer of AnchorFree, the world’s largest personal internet security app will ask a group of experts from the client, agency, publisher and research fields to weigh in.

March 29
01:55 PM - 02:25 PM

March 29
01:55 PM - 02:25 PM
With increased scrutiny on individuals internet privacy, the coming advent of GDPR and the concern over walled gardens, marketers and agencies must consider the availability and ethics of the data sources we rely on to do business today. Looking forward, what are the new ways to target consumers without crossing the privacy barrier, what are marketers doing with their 1st party information to develop and grow existing customer relationships and what will become of the legacy data if users are required to opt-in to every publishers data collection? Baglan Rhymes, Chief Digital Officer of AnchorFree, the world’s largest personal internet security app will ask a group of experts from the client, agency, publisher and research fields to weigh in.
How AI will Transform Digital Marketing?
Discuss the evolution of digital marketing + areas of digital marketing that will be affected by AI (what are they and how will they transform) + To which extent should marketers rely on AI.

March 29
02:30 PM - 03:00 PM

March 29
02:30 PM - 03:00 PM
Discuss the evolution of digital marketing + areas of digital marketing that will be affected by AI (what are they and how will they transform) + To which extent should marketers rely on AI.
Fireside with Asad Rehman

March 29
03:05 PM - 03:25 PM

March 29
03:05 PM - 03:25 PM
Inspire Action by Instagram
Join us on a journey to discover Instagram and Instagram Stories. Learn what Brands are doing on Instagram and get tips on making Stories more engaging and fun to watch.

March 29
03:30 PM - 04:00 PM

March 29
03:30 PM - 04:00 PM
Join us on a journey to discover Instagram and Instagram Stories. Learn what Brands are doing on Instagram and get tips on making Stories more engaging and fun to watch.
STEP X
Opening remarks

March 28
11:10 AM - 11:25 AM

March 28
11:10 AM - 11:25 AM
What does a smart city look like?
The future of smart living and smart homes: What to expect and where is it going? Smart Cities, Connected Car, Disruptive Innovation and Cultural Transformation

March 28
11:25 AM - 11:55 AM

March 28
11:25 AM - 11:55 AM
The future of smart living and smart homes: What to expect and where is it going? Smart Cities, Connected Car, Disruptive Innovation and Cultural Transformation
Breaking the Digital Myth: Hosted by Siemens
Breaking the Digital Myth: Automation kills more jobs than it creates. With the digitalization topic at its core, we will not debate whether science fiction is becoming reality – i.e. whether humanoids will take over the world; instead, we will want to find answers about the future of work including the skills which professionals need to develop today, in order to be attractive on the employment market tomorrow. That said, we are thinking medium-term, not trying to predict the future in 2050. This means looking at the other side of the coin as well, understanding the values and motivations of the Connected Generation (“Gen C”) and what Gen X,Y,Z seek from an employer of the future.

March 28
12:00 PM - 12:50 PM

March 28
12:00 PM - 12:50 PM
Breaking the Digital Myth: Automation kills more jobs than it creates. With the digitalization topic at its core, we will not debate whether science fiction is becoming reality – i.e. whether humanoids will take over the world; instead, we will want to find answers about the future of work including the skills which professionals need to develop today, in order to be attractive on the employment market tomorrow. That said, we are thinking medium-term, not trying to predict the future in 2050. This means looking at the other side of the coin as well, understanding the values and motivations of the Connected Generation (“Gen C”) and what Gen X,Y,Z seek from an employer of the future.
The Future of Mobility: Hosted by Uber

March 28
12:55 PM - 01:20 PM

March 28
12:55 PM - 01:20 PM
Transition - STEP X

March 29
02:05 PM - 02:10 PM

March 29
02:05 PM - 02:10 PM
Citizenship in the age of AI

March 29
02:15 PM - 02:30 PM

March 29
02:15 PM - 02:30 PM
Reducing Travel Time
From short haul to long haul, and from land to air. From short to long haul, and from land to air. what is the future of travel. why do we want to reduce the travel time. what goes beyond the concept of hyperloop.

March 29
02:35 PM - 03:05 PM

March 29
02:35 PM - 03:05 PM
From short haul to long haul, and from land to air. From short to long haul, and from land to air. what is the future of travel. why do we want to reduce the travel time. what goes beyond the concept of hyperloop.
(Cancelled) The Hardware of the Brain
Will we ever be able to link the brain machine to a computer machine? Yes or no, and to which extent - Debate / instead let's put the "wear" in wearable- Google glass vs. Intel's glass (as example)

March 29
03:10 PM - 03:35 PM

March 29
03:10 PM - 03:35 PM
Will we ever be able to link the brain machine to a computer machine? Yes or no, and to which extent - Debate / instead let's put the "wear" in wearable- Google glass vs. Intel's glass (as example)
Future of IoT: When blockhain and IoT meet
How blockchain will affect the future of IoT, Where do IoT and blockchain (DTL) intersect, what value does blockchain add to IoT

March 29
03:40 PM - 04:05 PM

March 29
03:40 PM - 04:05 PM
How blockchain will affect the future of IoT, Where do IoT and blockchain (DTL) intersect, what value does blockchain add to IoT
Closing

March 29
04:05 PM - 04:10 PM

March 29
04:05 PM - 04:10 PM
Future of jobs

March 28
01:00 PM - 02:00 PM

March 28
01:00 PM - 02:00 PM
Mentoring session with Mr. Ihsan Jawad - #1

March 28
11:00 AM - 11:15 AM

March 28
11:00 AM - 11:15 AM
Mentoring session with Mr. Ihsan Jawad - #2

March 28
11:15 AM - 11:30 AM

March 28
11:15 AM - 11:30 AM
Mentoring session with Mr. Ihsan Jawad - #3

March 28
11:30 AM - 11:45 AM

March 28
11:30 AM - 11:45 AM
Mentoring session with Mr. Ihsan Jawad - #4

March 28
11:45 AM - 12:00 PM

March 28
11:45 AM - 12:00 PM
Mentoring sessions by Mehrad Yaghmai - #1

March 28
02:00 PM - 02:15 PM

March 28
02:00 PM - 02:15 PM
Mentoring sessions by Mehrad Yaghmai - #2

March 28
02:15 PM - 02:30 PM

March 28
02:15 PM - 02:30 PM
Mentoring sessions by Mehrad Yaghmai - #3

March 28
02:30 PM - 02:45 PM

March 28
02:30 PM - 02:45 PM
Mentoring sessions by Mehrad Yaghmai - #4

March 28
02:45 PM - 03:00 PM

March 28
02:45 PM - 03:00 PM
Mentoring session by Dr. Georges Aoude - #1

March 28
03:00 PM - 03:15 PM

March 28
03:00 PM - 03:15 PM
Mentoring session by Dr. Georges Aoude - #2

March 28
03:15 PM - 03:30 PM

March 28
03:15 PM - 03:30 PM
Mentoring session by Dr. Georges Aoude - #3

March 28
03:30 PM - 03:45 PM

March 28
03:30 PM - 03:45 PM
Mentoring session by Dr. Georges Aoude - #4

March 28
03:45 PM - 04:00 PM

March 28
03:45 PM - 04:00 PM
Mentoring sessions by Irina Heaver - #1

March 29
11:00 AM - 11:15 AM

March 29
11:00 AM - 11:15 AM
Mentoring sessions by Irina Heaver - #2

March 29
11:15 AM - 11:30 AM

March 29
11:15 AM - 11:30 AM
Mentoring sessions by Irina Heaver - #3

March 29
11:30 AM - 11:45 AM

March 29
11:30 AM - 11:45 AM
Mentoring sessions by Irina Heaver - #4

March 29
11:45 AM - 12:00 PM

March 29
11:45 AM - 12:00 PM
Mentoring sessions by Lina Hediah - #1

March 29
03:00 PM - 03:15 PM

March 29
03:00 PM - 03:15 PM
Mentoring sessions by Lina Hediah - #2

March 29
03:15 PM - 03:30 PM

March 29
03:15 PM - 03:30 PM
Mentoring sessions by Lina Hediah - #3

March 29
03:30 PM - 03:45 PM

March 29
03:30 PM - 03:45 PM
Mentoring sessions by Lina Hediah - #4

March 29
03:45 PM - 04:00 PM

March 29
03:45 PM - 04:00 PM
Mentoring sessions by Birce Guler - #1

March 29
02:00 PM - 02:15 PM

March 29
02:00 PM - 02:15 PM
Mentoring sessions by Birce Guler - #2

March 29
02:15 PM - 02:30 PM

March 29
02:15 PM - 02:30 PM
Mentoring sessions by Birce Guler - #3

March 29
02:30 PM - 02:45 PM

March 29
02:30 PM - 02:45 PM
Mentoring sessions by Birce Guler - #4

March 29
02:45 PM - 03:00 PM

March 29
02:45 PM - 03:00 PM
5-star advice from UBER - #1
We'll be offering attendees at STEP the chance to book a 30 minute advice session from experts from various departments at Uber. These ‘FIVE Star Advice’ sessions will be given in the back of our innovative UberONE Tesla with experts from Marketing, Data Analysis, Communications, Sales and many more. We’ll also be asking attendees to return the favor by dropping their FIVE Star Advice (their feedback) into a raffle box, and one lucky attendee will get the chance to win one year of free Uber rides.

March 28
10:30 AM - 06:00 PM

March 28
10:30 AM - 06:00 PM
We'll be offering attendees at STEP the chance to book a 30 minute advice session from experts from various departments at Uber. These ‘FIVE Star Advice’ sessions will be given in the back of our innovative UberONE Tesla with experts from Marketing, Data Analysis, Communications, Sales and many more. We’ll also be asking attendees to return the favor by dropping their FIVE Star Advice (their feedback) into a raffle box, and one lucky attendee will get the chance to win one year of free Uber rides.
5-star advice from UBER - #2
We'll be offering attendees at STEP the chance to book a 30 minute advice session from experts from various departments at Uber. These ‘FIVE Star Advice’ sessions will be given in the back of our innovative UberONE Tesla with experts from Marketing, Data Analysis, Communications, Sales and many more. We’ll also be asking attendees to return the favor by dropping their FIVE Star Advice (their feedback) into a raffle box, and one lucky attendee will get the chance to win one year of free Uber rides.

March 29
10:30 AM - 05:00 PM

March 29
10:30 AM - 05:00 PM
We'll be offering attendees at STEP the chance to book a 30 minute advice session from experts from various departments at Uber. These ‘FIVE Star Advice’ sessions will be given in the back of our innovative UberONE Tesla with experts from Marketing, Data Analysis, Communications, Sales and many more. We’ll also be asking attendees to return the favor by dropping their FIVE Star Advice (their feedback) into a raffle box, and one lucky attendee will get the chance to win one year of free Uber rides.
Mentoring session by Asmaa Quorrich - #1

March 28
12:00 PM - 12:15 PM

March 28
12:00 PM - 12:15 PM
Mentoring session by Asmaa Quorrich - #2

March 28
12:15 PM - 12:30 PM

March 28
12:15 PM - 12:30 PM
Mentoring session by Asmaa Quorrich - #3

March 28
12:30 PM - 12:45 PM

March 28
12:30 PM - 12:45 PM
Mentoring session by Asmaa Quorrich - #4

March 28
12:45 PM - 01:00 PM

March 28
12:45 PM - 01:00 PM
Mentoring session by Franck Boissinot - #1

March 29
12:00 PM - 12:15 PM

March 29
12:00 PM - 12:15 PM
Mentoring session by Franck Boissinot - #2

March 29
12:15 PM - 12:30 PM

March 29
12:15 PM - 12:30 PM
Mentoring session by Franck Boissinot - #3

March 29
12:30 PM - 12:45 PM

March 29
12:30 PM - 12:45 PM
Mentoring session by Franck Boissinot - #4

March 29
12:45 PM - 01:00 PM

March 29
12:45 PM - 01:00 PM
STEP Money
Opening Remarks
Transition - STEP Money

March 28
01:40 PM - 01:45 PM

March 28
01:40 PM - 01:45 PM
Transition - STEP Money
Before and After
The Blockchain and Crypto landscape

March 28
01:50 PM - 02:00 PM

March 28
01:50 PM - 02:00 PM
The Blockchain and Crypto landscape
The Ripple Effect

March 28
02:05 PM - 02:25 PM

March 28
02:05 PM - 02:25 PM
Crypto networks
Bridging traditional exchange with crypto exchange

March 28
02:30 PM - 02:50 PM

March 28
02:30 PM - 02:50 PM
Bridging traditional exchange with crypto exchange
Develop Blockchain Policy: Hosted by ConsenSys
Racing to Develop Blockchain Policy

March 28
02:55 PM - 03:10 PM

March 28
02:55 PM - 03:10 PM
Racing to Develop Blockchain Policy
Panel: Hosted by Paypal
E-Exports - Cross border Selling

March 28
03:15 PM - 03:40 PM

March 28
03:15 PM - 03:40 PM
E-Exports - Cross border Selling
Zooming into the fintech ecosystem
Is the region taking off?

March 28
03:45 PM - 04:10 PM

March 28
03:45 PM - 04:10 PM
Is the region taking off?
Closing

March 28
04:10 PM - 04:15 PM

March 28
04:10 PM - 04:15 PM
Opening remarks

March 29
11:00 AM - 11:10 AM

March 29
11:00 AM - 11:10 AM
Retail Transformation with digital payment
The retail transformation with digital payments and it's effect on customer experience

March 29
11:10 AM - 11:40 AM

March 29
11:10 AM - 11:40 AM
The retail transformation with digital payments and it's effect on customer experience
Crypto-craze and blockchain
Adapting Financial Infrastructures to the crypto-craze and blockchain

March 29
11:40 AM - 12:10 PM

March 29
11:40 AM - 12:10 PM
Adapting Financial Infrastructures to the crypto-craze and blockchain
Blockchain applications
Feasibility in the real world

March 29
12:15 PM - 12:45 PM

March 29
12:15 PM - 12:45 PM
Feasibility in the real world
The Investment Landscape for blockchain startups

March 29
12:50 PM - 01:15 PM

March 29
12:50 PM - 01:15 PM
Blockchain for Enterprise

March 28
11:00 AM - 12:00 PM

March 28
11:00 AM - 12:00 PM
Visa Digital Payments Workshop
For E-Commerce and Startups

March 29
12:00 PM - 01:00 PM

March 29
12:00 PM - 01:00 PM
For E-Commerce and Startups
Influencer marketing strategy: Hosted by Vinelabs
How to execute your influencer marketing strategy and measure the ROI "Outline: 1- How do you identify the right influencers for your brand 2- How do you structure the influencer compensation and measure the cost per influencer 3- How do you plan the content distribution strategy 4- How do you measure ROI across the full marketing funnel"

March 29
03:00 PM - 04:00 PM

March 29
03:00 PM - 04:00 PM
How to execute your influencer marketing strategy and measure the ROI "Outline: 1- How do you identify the right influencers for your brand 2- How do you structure the influencer compensation and measure the cost per influencer 3- How do you plan the content distribution strategy 4- How do you measure ROI across the full marketing funnel"
DMS Digital Talks
State of advertising

March 28
10:00 AM - 10:20 AM

March 28
10:00 AM - 10:20 AM
The Battle for Automotive Brand Loyalty

March 28
10:30 AM - 11:00 AM

March 28
10:30 AM - 11:00 AM
Auto-Engagement
How digital will drive automotive customers into the driver’s seat

March 28
11:15 AM - 11:45 AM

March 28
11:15 AM - 11:45 AM
How digital will drive automotive customers into the driver’s seat
A new horizon, AUTO brands to take note

March 28
12:00 PM - 12:30 PM

March 28
12:00 PM - 12:30 PM
She can drive, but does she want to?

March 28
12:30 PM - 01:00 PM

March 28
12:30 PM - 01:00 PM
Video content in Ramadan
Different rules different engagement

March 29
10:00 AM - 10:20 AM

March 29
10:00 AM - 10:20 AM
Different rules different engagement
The Ramadan Sound

March 29
10:30 AM - 10:45 AM

March 29
10:30 AM - 10:45 AM
The Dark side of Video

March 29
11:00 AM - 11:30 AM

March 29
11:00 AM - 11:30 AM
World Cup
Fanatics or tourists, it's all about the hype

March 29
11:45 AM - 12:05 PM

March 29
11:45 AM - 12:05 PM
Fanatics or tourists, it's all about the hype
Behind the Scenes with Kooora: World Cup Coverage

March 29
12:15 PM - 12:45 PM

March 29
12:15 PM - 12:45 PM