The most experiential
Tech Festival You'll See in 2018

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OUR STORY

STEP started out as a series of workshops and small gatherings and over 5 years, has grown to become the largest tech experiential festival in the Middle East. With 4 conferences, more than 250 startups showcasing, and 6000+ attendees over two days, STEP 2018 will bring you the latest in tech and digital.

conferences

step start

STEP Start is the home-base for founders, startups, and entrepreneurs. STEP Start includes startup mentorship sessions, flagship pitch competition, and partner activations.

step digital

STEP Digital focuses on the most forward thinking topics and global trends on digital, advertising, content, and technologies.

step x

STEP X focuses on future technology including smart cities, autonomous vehicles, artificial intelligence, cloud, IoT, and regulation.

step money

Tackling the most relevant topics in financial technology including blockchain, cryptocurrency, and payments across roundtables, workshops, talks and panels.

Our previous speakers

Colin Rhys

Hyperloop One

Colin Rhys

Hyperloop One

Colin Rhys’s desire to explore the human experience in relation to environment and creativity launched in 2004, with his role as owner/executive director of the RHYS art gallery. Simultaneously at RHYS’s founding, Colin began his education at Tufts University later earning degrees in Fine Arts and Entrepreneurial Leadership. Nine years, stunning international exhibitions in six different continents & over thirty-two countries later, RHYS was a globally-recognized brand. Ignited by his unequivocal success in fine arts, Colin was driven to the intersections of design and architecture in 2010.

He began building and designing bespoke residences in the greater Los Angeles area for the Xanadu Group, with the purpose to enrich human experience in physical spaces. His Xanadu spaces were more than just homes, with work spanning commercial projects and high profile landscapes. Colin became a master craftsmen of entire environments, capable of creating aesthetic worlds for his clients that held not only innovation, but purpose.

Inspired to adventure not only in his design, Colin founded the Xanadu Explorers Society in 2012. Guided by the pursuit of knowledge and interpersonal connection through the outdoors, the Explorer’s Society knows no bounds. With expedition goals to see all natural seven wonders of the world in seven years — Paricutin volcano, the Aurora Borealis and the Grand Canyon already visited — the journey remains to unfold.

By 2016, after recognized successes on multimillion dollar projects—several of which earned international acclaim, awards and critical acknowledgement, including multiple features on Bravo’s Million Dollar Listing – Colin was ready for his next creative evolution. Hyperloop became that visionary opportunity where Colin’s passion of the experiential and his expertise in design intersects with a company whose mission will rewrite our ideas of transportation.

Fadi Ghandour

Wamda Capital

Fadi Ghandour

Wamda Capital

Fadi Ghandour is the Executive Chairman of Wamda Capital, a Venture Capital fund that invests in technology-enabled companies in the Arab World, and the Founder & Vice Chairman of Aramex, a global logistics and transportation company.

He is also a member of the Board of Abraaj Capital, the Board of Endeavor Global and the Board of Trustees at the American University of Beirut (AUB). Additionally, he serves on the Advisory Council of the MIT Media Lab.

Fadi is the Founder and Chairman of Ruwwad for Development, a private-sector led community empowerment initiative that helps disadvantaged communities across the region overcome marginalization through activism, civic engagement, education and financial inclusion.

Ronaldo Mouchawar

Souq.com

Ronaldo Mouchawar

Souq.com

Ronaldo Mouchawar holds a Master's degree in Digital Communications and a Bachelor degree in Electrical and Computer Engineering from Northeastern University in Boston, MA.

He has accumulative 15 years of experience in technology, and business management. He served as a technical and systems consultant with EDS in the US. In 2000, he spearheaded a consulting company that managed numerous, web and e-commerce projects in the Arab world. In 2005, he launched souq.com the first auction site for the Arab world.

Today Ronaldo is the co-founder and CEO of souq.com (www.souq.com) which has grown to be the largest online shopping mall in the Arab world.

Souq.com provides buyers and sellers with a convenient, competitive and safe shopping experience - with the widest selection of brands and products - anywhere in the region.

Christopher Schroeder

Entrepreneur & Venture Investor

Christopher Schroeder

Entrepreneur & Venture Investor

Christopher M. Schroeder is an American entrepreneur, advisor and investor in interactive technologies and social communications.

He is author of the recent best seller, and first book on startups in the Arab World, Startup Rising -- The Entrepreneurial Revolution Remaking the Middle East.

Schroeder was the CEO and Publisher of washingtonpost.newsweek interactive and co-founder of the Silicon Valley venture capital backed startupHealthCentral.com.

Schroeder serves on the board of advisers of the American University of Cairo School of Business, American University School of International Service, and the boards of directors of the American University of Beirut, The German Marshall Fund and the American Council on Germany.

He is on the Investment Committee of The Wamda Fund, one of the largest venture capital funds in the Middle East. He has co-led the Economic Recovery and Revitalization working group of the Atlantic Council's Middle East Strategy Task Force.

He was named one of LinkedIn's first 50 Influencers. He graduated from Harvard College and Harvard Business School.

Mudassir Sheikha

Careem

Mudassir Sheikha

Careem

Mudassir looks after growth and expansion. He spent a geeky decade in Silicon Valley before becoming a management consultant in the region. He aspires to build the Middle East's first corporate institution that will improve people's lives and inspire others. When not traveling, he is hanging out with Captains and giving engineers feedback on user interface. He is an alum of McKinsey, Stanford and USC.

Dima Khatib

AJ+

Dima Khatib

AJ+

Dima joined Al Jazeera in 1997 as a broadcast journalist in Al Jazeera's Doha newsroom. She quickly became a news producer, known for managing the coverage of the channel during the Iraq War. She set up bureaus in China and Venezuela for the network and was the first female bureau chief of Al Jazeera's (in Latin America). In 19 years, Dima has reported from over thirty countries, interviewing presidents and people from all walks of life. In 2012 Dima was classified as the most connected woman on Twitter in the Middle East. Dima has also worked for WHO, Swiss Radio International, Radio Qatar (French), AFP and has lectured in journalism at the American University in Dubai. Of Palestinian and Syrian heritage, Dima studied English Literature at Damascus University, holds a Masters' Degree in Translation, Geneva University, Switzerland. She speaks eight languages and writes in four of them. Dima has one published poetry collection in Arabic: Love Refugee.

Kei Shimada

Dentsu Inc.

Kei Shimada

Dentsu Inc.

Kei Shimada is a Japanese American entrepreneur from New York. After working for global companies big and small, he successfully established and ran Infinita, one of Japan’s first multinational mobile strategy firms.

Today Kei is Global Director of Innovation and Business Development of Dentsu Inc., Japan’s largest agency. He is responsible for leading a group wide innovation initiative while supporting the growth around 10 core areas of innovative technologies including artificial intelligence, biometrics, drones, fintech, IoT, locational big data, robots, space, VR/AR and wearables.

Kei also works with government ministries and municipal governments on crisis management infrastructures, going beyond the traditional advertising business to cultivate new and sustainable business opportunities. He leads a project team that created Japan's first smart device based evacuation management platform and evacuation shelter database and holds several related patents. The team is the only team in Japan that has won three government awards (each by a different ministry) in this category. He is also the Chief Lab Officer of dmLab, Dentsu’s media innovation lab in South East Asia.

Kei is one of the world’s most prominent speakers. He has delivered keynote presentations and moderated panels on future tech in more than 20 countries around the globe.

Bassem Youssef

Satirist

Bassem Youssef

Satirist

Bassem Youssef, dubbed the Jon Stewart of the Arab World, was the host of popular TV show AlBernameg – which was the first of its kind political satire show in the Middle East. Originally a 5-minute show on YouTube, AlBernameg became the first online to TV conversion in the Middle East and the most watched show across the region with 30 million viewers every week.

AlBernameg received wide acclaim around the world with coverage in some of the biggest media outlets, topping it off with Youssef’s appearance on the Daily Show with Jon Stewart twice in June 2012 and April 2013. In June 2013, Youssef hosted Jon Stewart on AlBernameg in Cairo marking the second season’s peak.

Throughout its three seasons AlBernameg remained controversial through its humorous yet bold criticism of the ruling powers, which led to tens of lawsuits being filed against the show and its host. Youssef was even issued an arrest warrant in March 2013 and turned himself in the next day where he was questioned for five hours and released on bail. In recognition of his success, Youssef was named among the Time Magazine most influential list for 2013 – under the “Pioneers” category, was awarded the International Press Freedom Award by the CPJ, and was chosen by Foreign Policy magazine as one of the global thinkers during the same year.

During its third season, the show achieved unprecedented weekly viewership ratings for 11 consecutive weeks. In June 2014, and after a six-week break, AlBernameg team held a press conference where Youssef announced the termination of the show due to overwhelming pressures on both the show and the airing channel.

In the spring of 2015 Youssef served as a resident fellow at the Institute of Politics at the John F Kennedy School of Government for one semester. During his stay in the US he appeared twice as a Senior Middle East Correspondent on the Daily Show with Jon Stewart, commenting on the recent political situation in the region. He has recently hosted the International Emmy Awards gala of 2015, as well as the 49th Carthage Film Festival in Tunis. Youssef is also currently hosting a zasgital series titled “The Democracy Handbook” for Fusion Network, namely on its new digital platform F-Comedy. In March 2016, “Tickling Giants,” a documentary featuring Youssef’s story with AlBernameg, has been announced as one of the competing entries at the Tribeca Film Festival for 2016.

Youssef majored in cardiothoracic surgery, passed the United States Medical License Exam (USMLE) and is a member of the Royal College of Surgeons (MRCS).

Charles Elachi

Planetary Scientist

Charles Elachi

Planetary Scientist

Dr. Charles Elachi is Professor (Emeritus) of Electrical Engineering and Planetary Science at the California Institute of Technology.  From 2001 to 2016, he was the Director of the Jet Propulsion Laboratory (JPL), where he played the lead role in developing the field of space borne imaging radar, and Vice President of California Institute of Technology.

During the late 80's and 90's, as the Director of Space and Earth Science programs, Dr. Elachi was responsible for the development of numerous JPL flight instruments and missions for Solar System Exploration, the Origins program, Earth Observation and Astrophysics.

In the mid to late 90’s, Dr. Elachi chaired a number of national and international committees, which developed NASA roadmaps for the exploration of neighboring Solar Systems, our Solar System, and Mars.

During his 16-year tenure as JPL Director; JPL launched 24 missions. He is a member of the United Arab Emirates Space Agency International Advisory Council, the past chair and member of the Lebanese American University Board of Trustees New York and Beirut, a member of the International Advisory Board of King Fahd University of Petroleum and Minerals (KFUPM) in Saudi Arabia, a past member of the International Advisory Council of King Abdullah University of Science and Technology (KAUST) in Saudi Arabia and a member of the International Advisory Board of the University Oman.

Dr. Elachi participated in a number of archeological expeditions in the Egyptian Desert, the Arabian Peninsula and the Western Chinese Desert in search of old trading routes and buried cities using satellite data.

Jeremiah Owyang

Crowd Companies

Jeremiah Owyang

Crowd Companies

Jonathan Labin

Facebook

Jonathan Labin

Facebook

Jonathan is an experienced and hands on tech and media leader that is passionate about building high performance teams and growing businesses internationally.

He is the head of the Middle East, North Africa & Pakistan at Facebook and leads the regional office in Dubai. As Facebook’s first employee in the Middle East & North Africa, he built the MENA team and business from the ground up and is responsible for growing revenues across Facebook’s family of brands. In September 2016, Jonathan was named media and marketing business leader of the year by Gulf Business.

Prior to Facebook, Jonathan was VP, Head of Ad Sales, Emerging Markets at MTV Networks and tasked with maximizing advertising revenues for brands like MTV, VIVA, Nickelodeon and Comedy Central across all media channels. During his tenure at MTV Networks, he also held the position of Strategy & Business Development Director for Viacom International, and played a key role in strengthening the company’s position across multiple lines of business and regions.

His passion for the technology and startup ecosystem combined with the corporate finance experience he gained as a consultant at Stern Stewart & Co also led him to become an investor and active advisor to a variety of startups in the Middle East.

Jonathan holds an MBA with highest distinction from Columbia Business School in New York and bachelor degrees in International Business from Universidad Pontificia Commillas in Madrid and the European School of Business in Reutlingen.

He speaks 3 languages fluently and has lived in Germany, Spain, Argentina, the US, the UK and the UAE.

Sara Yasin

BuzzFeed News

Sara Yasin

BuzzFeed News

Sara Yasin is a Palestinian-American journalist raised on a steady diet of hummus and fried chicken. When she's not busy making bad jokes on Twitter, she works for BuzzFeed News, leading the News Curation team in New York. She has previously worked at GlobalPost and Mic. She enjoys obsessing how we consume news, and the impact of false stories that go viral about Muslims.

Virginia Salas Kastilio

SnapChat Influencer

Virginia Salas Kastilio

SnapChat Influencer

Virginia Salas Kastilio is the world’s #1 Female Snapchat Business Influencer (Inc. Mag) who is known for growing her biggest social following on Snapchat itself, which is something only a few people in the world so far have achieved. After 5 years of working in Corporate IT at Apple and Oracle, she has dedicated herself fully to being a Snapchat Strategist and Speaker. Virginia is currently launching the BBC's Snapchat channel in London. Her other clients include Nasdaq, Heroics and Soulpancake to name just a few. She’s uncannily good at chicken impressions and enjoys contemporary dancing.

Hamed Sinno

Mashrou' Leila

Hamed Sinno

Mashrou' Leila

Hamed Sinno is the frontman of acclaimed Lebanese alternative rock band Mashrou’ Leila, who have established themselves as the world’s biggest Arabic-language band over the past decade. Sinno and his bandmates have consistently fought to prove there is an audience for Arabic music that doesn’t fit the established commercial template – their sound is sensual and rich, celebratory and melancholy. Sinno’s distinctive vocals, his smart, evocative lyrics, and his charismatic stage presence have all been major factors in Mashrou’ Leila’s continuing success.

Eddy Maroun

Anghami

Eddy Maroun

Anghami

Eddy is the co-founder of Anghami – the leading music streaming service in the Middle East. In late 2012, seizing the opportunity of a lack of proper digital music service, Eddy and his partner Elie Habib launched Anghami (meaning My Tunes in Arabic). Since then, Anghami has reached over 33 million users, streams close to 20 million licensed Arabic & English tracks and is integrated with 20 mobile operators. Anghami successfully raised VC money from MEVP and recently from Samena Capital, it also has 2 telcos on board Mobily-KSA and du-UAE - it partnered with MBC the largest media group in the region.

strategic Partner

supporting Partner

Our Previous Partners

What goes on

5 stages of content covering fintech, future tech, digital media, and all things entrepreneurship.

Talks & Workshops

We’re bringing back our flagship startup showcase, pitch competition, and mentor’s corner.

Startup Activities

We’re curating focused networking opportunities and meet-ups across industries, job levels, and interests.

Meet-Ups & Networking

Connect with your next partner, client and learn about what’s new in the market.

Exhibition Areas

Engage with brands that are leading in the tech and digital space.

Brand Activations

Food trucks, performances, and pop-up vendors all across the event areas will keep you entertained and relaxed.

Entertainment

Step Music

STEP Music will feature a line- up of the best local and regional hip-hop and alternative music artists over the two days of the festival at the coolest nightlife spots.