STEP2017

The largest interactive gathering in MENA
April 5, 6, & 7 | Dubai International Marine Club

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STEP Conference

The largest interactive gathering in MENA bringing thousands of entrepreneurs, investors and tech & media enthusiasts together with the best of technology, digital and entertainment industries in a 2-day event loaded with talks, exhibitions and signature happenings.

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About

STEP Music

STEP Music in partnership with Anghami is bringing together music leaders, record labels, producers and artists together under one roof to explore the latest trends, challenges and the future of the regional music industry – all combined with live performances from some of the region’s top independent artists!

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More Speakers to Be Announced Soon

Speakers

Smart Dubai Office

Aisha Bin Bishr

Dr. Aisha Bin Bishr is the Director General of the Smart Dubai Office, the government entity charged with overseeing Dubai’s citywide smart transformation, engaging with leadership in the public and private sector to make Dubai a global benchmark smart city.

Prior to that, Dr. Aisha worked as Assistant Director General of the Executive Office of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Prime Minister and Vice President of the United Arab Emirates and Ruler of Dubai. The Executive Office role is to implement the vision of HH (to make Dubai #1 globally) as well as to be the source of the best futuristic initiatives. Part of her role was leading the Smart Dubai task force team from the time of the announcement of the Smart Dubai initiative in March 2014, to the formation of the Smart Dubai Office.

Dr. Aisha Bin Bishr represents the Smart Dubai Initiative in many communities and conferences such as City Protocol Society, Smart Citiy Expo World Congress as well as at the GSMA Mobile World Congress.

Entrepreneur & Venture Investor

Christopher Schroeder

Christopher M. Schroeder is an American entrepreneur, advisor and investor in interactive technologies and social communications.

He is author of the recent best seller, and first book on startups in the Arab World, Startup Rising -- The Entrepreneurial Revolution Remaking the Middle East.

Schroeder was the CEO and Publisher of washingtonpost.newsweek interactive and co-founder of the Silicon Valley venture capital backed startupHealthCentral.com.

Schroeder serves on the board of advisers of the American University of Cairo School of Business, American University School of International Service, and the boards of directors of the American University of Beirut, The German Marshall Fund and the American Council on Germany.

He is on the Investment Committee of The Wamda Fund, one of the largest venture capital funds in the Middle East. He has co-led the Economic Recovery and Revitalization working group of the Atlantic Council's Middle East Strategy Task Force.

He was named one of LinkedIn's first 50 Influencers. He graduated from Harvard College and Harvard Business School.

Dentsu Inc.

Kei Shimada

Kei Shimada is a Japanese American entrepreneur from New York. After working for global companies big and small, he successfully established and ran Infinita, one of Japan’s first multinational mobile strategy firms.

Today Kei is Global Director of Innovation and Business Development of Dentsu Inc., Japan’s largest agency. He is responsible for leading a group wide innovation initiative while supporting the growth around 10 core areas of innovative technologies including artificial intelligence, biometrics, drones, fintech, IoT, locational big data, robots, space, VR/AR and wearables.

Kei also works with government ministries and municipal governments on crisis management infrastructures, going beyond the traditional advertising business to cultivate new and sustainable business opportunities. He leads a project team that created Japan's first smart device based evacuation management platform and evacuation shelter database and holds several related patents. The team is the only team in Japan that has won three government awards (each by a different ministry) in this category. He is also the Chief Lab Officer of dmLab, Dentsu’s media innovation lab in South East Asia.

Kei is one of the world’s most prominent speakers. He has delivered keynote presentations and moderated panels on future tech in more than 20 countries around the globe.

DU

Carlos Domingo

Carlos Domingo is Chief Digital Transformation and Innovation Officer at du where he has a dual role of diversifying du from its core connectivity business through innovative digital services in areas like smart cities, Iot or big data as well as transform its core business through a digital services model and the adoption of digital technologies to interact with its customers and employees.

Before that he was Chief Product and Business Development for Etihad Etisalat (Mobily) where he managed all company product development, digital services, alliances and partnerships and business intelligence and analytic.

Carlos has also spent 8 years at Telefonica where he was the CEO of Telefonica R&D and the CEO for New Business and Innovation for Telefonica Digital.

Carlos holds a MSc in computer science from the Tokyo Institute of Technology, a PhD in computer science from the Polytechnic University in Catalonia and post grad business studies from Stanford Graduate School of Business. With more than 20 years of experience in the IT and telecommunications world, he developed his early career in Japan and USA, being VP of Celartem Technologies and eventually becoming the President & CEO of its subsidiary in Seattle after merging Extensis LizardTech and DiamonSoft.

Wamda Capital

Fadi Ghandour

Fadi Ghandour is Chairman and Managing Partner at Wamda Capital. Founder and Vice Chairman of Aramex, Fadi is also Co-Founder of Mena Venture Investments, the leading seed stage tech investment company, and is a founding investor in Maktoob.com, and sits on the Board of Trustees of the American University of Beirut, and the Advisory Council of the MIT Media Lab, and the Board of Abraaj Group. Fadi is passionate about social entrepreneurship where he founded and chairs, Ruwwad for Development, and entrepreneurs-led youth empowerment organization.

AJ+

Dima Khatib

Dima joined Al Jazeera in 1997 as a broadcast journalist in Al Jazeera's Doha newsroom. She quickly became a news producer, known for managing the coverage of the channel during the Iraq War. She set up bureaus in China and Venezuela for the network and was the first female bureau chief of Al Jazeera's (in Latin America). In 19 years, Dima has reported from over thirty countries, interviewing presidents and people from all walks of life. In 2012 Dima was classified as the most connected woman on Twitter in the Middle East. Dima has also worked for WHO, Swiss Radio International, Radio Qatar (French), AFP and has lectured in journalism at the American University in Dubai. Of Palestinian and Syrian heritage, Dima studied English Literature at Damascus University, holds a Masters' Degree in Translation, Geneva University, Switzerland. She speaks eight languages and writes in four of them. Dima has one published poetry collection in Arabic: Love Refugee.

BuzzFeed News

Sara Yasin

Sara Yasin is a Palestinian-American journalist raised on a steady diet of hummus and fried chicken. When she's not busy making bad jokes on Twitter, she works for BuzzFeed News, leading the News Curation team in New York. She has previously worked at GlobalPost and Mic. She enjoys obsessing how we consume news, and the impact of false stories that go viral about Muslims.

500 Startups

Hasan Haider

Hasan Haider is a Partner at 500 Startups, the most active Venture Capital firm in the world, based in Silicon Valley, with 1,800+ investments in 50+ countries and $330m in AuM. Hasan heads up the firms practice in the MENA region, with the Arabic speaking market being a core area of focus. 500 Startups has invested in close to 40 startups in the region over the course of the last 3 years, including Wuzzuf, Jamalon and fetchr. Hasan is also the CEO and founder of Tenmou, the first business angel’s organization in Bahrain and one of the first in the MENA region, and a founding member of the MENA Angel Investors Network (MAIN), an association of all the active angel investment groups in the region. Hasan’s work in developing angel investment in emerging markets through Tenmou has been picked up as a case study by the World Bank and is taught to Entrepreneurship Policy makers at Babson College.

Careem

Mudassir Sheikha

Mudassir looks after growth and expansion. He spent a geeky decade in Silicon Valley before becoming a management consultant in the region. He aspires to build the Middle East's first corporate institution that will improve people's lives and inspire others. When not traveling, he is hanging out with Captains and giving engineers feedback on user interface. He is an alum of McKinsey, Stanford and USC.

Anghami

Eddy Maroun

Eddy is the co-founder of Anghami – the leading music streaming service in the Middle East. In late 2012, seizing the opportunity of a lack of proper digital music service, Eddy and his partner Elie Habib launched Anghami (meaning My Tunes in Arabic). Since then, Anghami has reached over 33 million users, streams close to 20 million licensed Arabic & English tracks and is integrated with 20 mobile operators. Anghami successfully raised VC money from MEVP and recently from Samena Capital, it also has 2 telcos on board Mobily-KSA and du-UAE - it partnered with MBC the largest media group in the region.

Cadillac

Nadim Ghrayeb

Nadim Ghrayeb, Regional Sales and Marketing Manager for Cadillac Middle East, is responsible for driving all strategies relating to sales operations across the region and the communication of the brand.

His previous position as the Regional Brand Manager for Cadillac Middle East saw him focusing exclusively on achieving long-term marketing objectives and delivering sustainable brand growth solutions.

His previous position as the Regional Brand Manager for Cadillac Middle East saw him focusing exclusively on achieving long-term marketing objectives and delivering sustainable brand growth solutions.

Ghrayeb first joined GM as a Marketing Manager for Cadillac Middle East, a title that saw him spearhead cross-media communications initiatives for the luxury auto brand – spanning myriad product launches – across key markets.

Ghrayeb holds a Bachelor of Science from Beirut’s Lebanese American University.

UAE’s Ambassador to Russia

Omar Ghobash

Omar Saif Ghobash is the ambassador of the United Arab Emirates to the Russian Federation. He is also the author of the recently published book Letters to a Young Muslim, which is written as a series of personal letters to his older son and offers a bold and intimate exploration of what it means to be Muslim in the twenty-first century.

Ghobash began his career with the Ministry of Foreign Affairs as a diplomat at the UAE Mission to the United Nations. Prior to his appointment to Moscow in 2008, Ghobash founded the Third Line, Dubai’s first international contemporary art gallery showcasing artists from the Middle East. He is also a founding trustee of the International Prize for Arabic Fiction, which runs with the support of the Booker Prize Foundation in London; sponsors the Saif Ghobash Banipal Prize for Arabic Literary Translation in memory of his father, Saif Ghobash, who was the UAE’s first minister of state for foreign affairs; and serves on the acquisition committee of the Louvre Abu Dhabi, the advisory body of the International Centre for the Study of Radicalisation at King’s College London, and the board of trustees of the Emirates Diplomatic Academy in Abu Dhabi.

Ghobash was born in the emirate of Ras al-Khaimah in 1971 and is of Arab and Russian descent. He studied law at Balliol College, Oxford University, and mathematics at the University of London.

SAP

Fadi Naoum

Fadi Naoum is Development Senior Vice President for Sports and Entertainment, the 25th industry at SAP. His key responsibility is the development of flexible and innovative end-to-end-solutions that help sports and entertainment organizations improve their processes and maximize achievement. Its customers include the German Football Association (DFB), San Jose Sharks, TSG 1899 Hoffenheim, SAP Arena, Bayern München and several others. The product portfolio of sports and entertainment comprises e.g. Team Management & Team Performance, Ticketing- & Point of Sale innovations. Mr. Naoum has been in global leading SAP positions for more than 15 years. He began his IT career at Lufthansa AG in 1989, where he was project manager on the implementation of SAP software. Fadi holds a Master degree in Economic Data Processing from the Cologne University, Germany.

Eight Inc.

Tim Kobe

Tim Kobe founded the globally recognized strategic and experience design firm Eight Inc. in 1989. Today, Eight Inc. has offices in San Francisco, New York, Honolulu, Tokyo, London, Singapore, and Dubai and across China and is a leader in innovation and branded experience working with companies such as Apple, Virgin Atlantic Airways, Nike, Lincoln and Citibank. Eight Inc.'s projects have received international design awards and have been published across Asia, Europe, and the United States including Fast Company, Harvard Business Review and Bloomberg. Kobe has spoken globally in large-scale public conferences and events, private organizations and colleges and universities. He is also a trustee at Art Center College of Design and currently serving as Chairman of the Academic Affairs Committee. Kobe also serves on the Board of Directors for the Grabhorn Institute in San Francisco California and divides his time between California and Singapore.

Uber

Anthony Le Roux

Anthony joined Uber in December 2013 as General Manager of Cape Town. A year and a half later, he moved to Poland to manage and expand Uber’s Eastern Europe - covering Poland, the Baltics, the Balkans as well as the CIS markets. In mid 2016, he moved back to Cape Town, now overseeing the whole of Uber’s Middle East, Africa and Pakistan (MEA) rides business. In this role, Anthony covers market strategy and operations in the MEA region, and works with expansion teams to identify and manage new market entries.

Having grown up in South Africa, Anthony began his career in investment banking at Standard Bank, providing mergers and acquisitions advice to a broad range of companies in the SSA market. He holds an MBA from INSEAD, an undergraduate degree in Actuarial Science from the University of Cape Town, a Higher Diploma in Taxation Law from the University of the Witwatersrand, and is a CFA Charterholder. Anthony has a passion for technology, entrepreneurship and innovation.

Universal Music MENA

Patrick Boulos

Patrick Boulos is Universal Music's CEO for the Middle East and North Africa. In this capacity, he is in charge of the Group's strategy and growth in this region, which holds great promise for the development of cultural exchanges. He builds strategic partnerships and develops innovative services and tools to promote the diverse musical offering of Universal's labels. He also works to expand this catalogue by discovering local talent. Patrick’s connection with music started at a very early age; since his childhood he was surrounded by a strong musical influence and environment as his mother was a piano instructor, and he enrolled in music classes himself. A lot of his leisure time was spent listening to records, and reading about new musical trends and developments and the music makers on the scene. Attending live shows was always his passion, and his first was at the age of 11. His journey with Universal Music Group started in 2001 in Paris, France, after multiple years of advertising experience with multinational ad agencies. He moved to the Middle East in 2010 to establish the operation of the company in Dubai and to found Universal Music MENA to look after the multiple markets of this region.

Musician

Ramy Essam

Ramy Essam became an overnight sensation during the Egyptian revolution, when the songs he performed in Tahrir Square became the anthems of a whole generation of young Egyptians struggling for a better future. International media attention quickly followed, and before long Ramy’s name was known far beyond Egypt. His song “Irhal” (“Leave”) was ranked Number Three in Time Out London’s ‘100 Songs That Changed History’.

In October 2014, Ramy was offered safe city residence in Malmö, Sweden, where he has been working on new material, creating an album where heavy rock riffs join forces with infectious Oriental beats and political street poetry demanding social justice, gender equality and human rights.

Ramy is an artist of, and for, the people. Rage Against The Machine and Audioslave guitarist Tom Morello, who signed Ramy to his Firebrand Records label, has described Ramy as the “hard-rock Bob Dylan of the Middle East”.

JMR Productions

Jean-Marie Riachi

Jean-Marie Riachi is a multi-award-winning Lebanese arranger, composer and record producer. The first record he produced was Elissa’s Baddi Doub, which catapulted them both to stardom. In 2001, he founded the acclaimed JMR Studios in Rabieh. In 2002, he created his own label, Oriental Music Publishing.

Jean-Marie has produced songs for numerous advertisements and films throughout his career, including “Nour El Shams”, the theme tune for the 2001 movie Spy Game, starring Robert Redford and Brad Pitt.

In 2006, he arranged and mixed "Light the Way", performed by José Carreras and Majida El Roumi at the opening ceremony of the 2006 Asian Games in Doha, Qatar. He also composed “La Ma Kholssit Lehkayi”, the all-star tribute to ex-Lebanese prime minister Rafik El Hariri, which has since become a local political anthem. In 2009, Jean-Marie teamed up with several prominent Lebanese pop singers, including Ramy Ayach and Yara, to produce the multilingual Belaaks, which presented a unique fusion between ethnic oriental instruments and an acoustic jazz band. The platinum-certified album was followed by an equally successful sequel, Belaaks 2, in 2015, which showcased unique collaborations with John Legend and Julio Iglesias.

He is currently the musical director and producer of the Arabic edition of The Voice, rated the most popular TV show in the Arab world. Jean-Marie continues to produce dozens of best-selling albums and countless hits for the biggest Arabic pop singers. He has also branched out into more alternative music genres, developing grassroots musical concepts such as "Laylet Tarab" with a selection of The Voice finalists, and producing Lebanese indie band Adonis’s latest album.

The Wanton Bishops

Nader Mansour

Nader Mansour is the man behind Lebanese rock & roll outfit The Wanton Bishops. Born and raised somewhere between the Lebanese mountains and Beirut, Nader left his country in 2005 to pursue financial engineering studies in Paris, France. It wasn't long before music hijacked his soul, making everything else seem like a faint hint of life.

Nader first started playing harmonica in Parisian Jazz and Blues clubs, but it was his love of rock & roll, classical oriental music, and Beirut that sent him straight back home to form what has become the adventure of his life, The Wanton Bishops. A self-released debut EP, Bad Rhyme, in 2013, followed by a highly acclaimed full length album Sleep With The Lights On, established The Wanton Bishops as a leading force in Lebanon and the Middle East and opened the doors wide for the band to start touring.

A couple of years later, having toured from Europe to the US, Africa to India, headlining festivals, supporting prestigious names (The Who, Guns N' Roses, Lana Del Rey, Sting), Nader and his band have performed at Glastonbury, SXSW, Montreal International Jazz Festival, Rocking The Daisies and more, establishing themselves as a force to be reckoned with on the global musical spectrum. In 2016, the band released their second EP, Nowhere Everywhere, making a shift from raw blues rock to a mix of ethnic-electronic psychedelic rock & roll that Nader calls “Lebanese Rock & Roll”. Nader arrives in Dubai on a short detour from the band’s current intensive European tour.

Musician

Hamza Hawsawi

Hamza Hawsawi, also known as Ayzee, is a prolific singer-songwriter hailing from Jeddah, Saudi Arabia. He is best known for winning The X Factor Arabia in 2015. Hamza’s work is inspired by R&B, soul and pop music. Hamza is currently working on his debut album – recorded and produced in London, Dubai and Los Angeles – and says he can't wait to share it all with his loving and supportive fans. Although he was signed to Sony Music after winning The X Factor Arabia, he is releasing his album independently. The first single from the album, “Love A Little”, was released in January.

Sony Music Entertainment

Arun Sajjan

Arun heads the Digital Business and Marketing for Sony Music Entertainment in the Middle East region. Arun has more than 14 years experience in the music and entertainment business. He joined Sony Music in 2011 and has since been part of the ever-growing business of digital music. Since moving to Dubai with Sony Music, Arun has seen digital music develop rapidly in the region with the launch of services like Anghami, Apple Music and Deezer. Arun has worked extensively in the Indian subcontinent and Middle East region, and being part of a global company like Sony Music he gets to experience learnings from all over the world. Apart from heading the Digital Business arm, Arun has also been active in A&R, having signed Dubai-based acts including Clarita De Quiroz and Two Tone, as well as Bollywood projects, to Sony Music’s local roster. Prior to working with Sony Music, Arun worked at two of the biggest mobile Value Added Services platform companies – OnMobile and Buongiorno – working on the entertainment side of the business. Arun holds a Management degree in International Business and Marketing.

OUTLAW Productions

DJ Outlaw

DJ Outlaw (Mohammed Al Mohri) was born and raised in Bahrain, and is the founding member of Outlaw Productions creative studio. His DJ career started in 1997, but it was 2009 before he released his debut studio album History in the Making, featuring many local and international artists. It was the first Bahraini hip-hop album to be distributed in musical outlets across the country as well as being sold on digital distribution platforms including iTunes and Amazon. His annual mixtape series “The Middle East Invasion” (which is currently on volume six) presents Arab artitsts handpicked by Outlaw so that the world can experience what Arabian hip-hop has to offer. Most recently Outlaw joined Radio Bahrain 96.5FM in October of 2016 and is now hosting his own Hiphop/RnB drive time show every Friday.

Outlaw has been producing music since 2003. “Bahrain Unite” and 2011’s “Arab World Unite” were two of his biggest projects so far – the latter, featuring seven artists from around the Arab world, was released on Saudi hip-hop artist Qusai’s album, and both tracks garnered international media attention. In 2014, the hit single “Samboosa” – produced by Outlaw and performed by Kuwaiti Outlaw Productions artist, Daffy – quickly went viral, bagging 100,000 views on YouTube within a week of the video release. In July 2016, 9ARAT, a collaborative album between Outlaw Productions artists Flipperachi and Daffy produced by DJ Outlaw, was released, claiming the Number One spot on the iTunes MENA charts. The video for one of the album’s singles “EE LAA” was released in July 2016, and now has over 10 million YouTube views. The single also reached Number One on the iTunes MENA general and hip-hop charts.

Outlaw has also worked with artists including G-unit, DJ Lord Sear, MC Lyte, Jaz O, The Outlawz, TQ, Ace Hood, Freeway, Mad Skillz, Fatman Scoop and actor Orlando Jones. He has shared a stage with DJ Jazzy Jeff, DJ Tony Touch, Junior Jack, Yves Larock, Fatman Scoop, DJ KOOL, Shortie Blitz, Just Blaze, Tabu of the Black Eyed Peas, and most recently, DMC of RUN DMC.

Nervecell

Rami H. Mustafa

Rami H. Mustafa is best known as the guitarist of the hugely successful Dubai-based extreme metal band, Nervecell – the Middle East’s biggest-selling metal act, hailed as one of the “50 Heroes of the New Metal Revolution” by Metal Hammer magazine. He is also an entrepreneur: He’s the owner of Shredder’s Planet Musical Instruments and Studio, and managing partner of coffee franchise Icons Coffee Couture. Being a passionate, self-taught musician and an MBA graduate, Rami has used his talent and skills in both music and in business. Rami and Nervecell have toured around the world and shared the stage with Metallica, Morbid Angel, Deicide, Decapitated, Suffocation and many more. Rami is sponsored by Ibanez Guitars, ENGL Amplifiers, EMG Pickups, GHS Strings and others.

Musician / Multimedia Artist

Zahed Sultan

Zahed Sultan is a multimedia artist, social entrepreneur, culture producer and filmmaker from Kuwait. He is the founder of El Boutique Creative Group (EBCG), a multi-disciplinary organization devoted to social impact and arts & culture. EBCG’s platforms serve to invigorate society with creative energy via conscious thought. His music has been licensed for television, film and music compilations. Zahed has been featured on renowned media platforms as an emerging artist and tours internationally with a live audio-visual experience.

BalaFeesh

Hana Malhas

Hana Malhas is a Jordanian singer-songwriter, and the founder and host of BalaFeesh, a concert series that promotes independent artists in the Arab world. Over the past three years BalaFeesh has grown to represent an intimate listening experience, and a platform that supports several online and offline initiatives in the Arab indie music scene. Hana combines a unique blend of music and business perspectives, with experiences ranging from performance to songwriting and composition; and from artist management to financial consulting and strategy planning within the entrepreneurial environment of the online media and music industries. On stage, Hana is a storyteller with an expressive vocal delivery; her voice is at times haunting, and hard-hitting at others. She performs with her band The Overthinkers, engaging audiences with an indie folk-pop sound. Her 2012 EP release Hana Malhas & The Overthinkers features the song “How We Love”, which was nominated for the 12th annual Independent Music Awards in the Folk/Singer-songwriter Song Category. JO Magazine’s Nick Seeley described Hana as “a songstress with a 10,000-watt voice… it’s as if the music is taking over her body, channeling through her lungs in a sort of velvet explosion…she has an infectious smile, and a playful way of grooving onstage, performing with either piano or guitar.” This year, Hana is working on multiple music projects, including producing new initiatives under the BalaFeesh umbrella, as well as spending time in the studio for 2017 releases.

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