A Technology Event Company In the Middle East | Step Conference

Step Saudi 2024

Step Conference 2025

Our story

Step is a new media company with a suite of virtual and in-person events, podcasts, and newsletters for the tech savvy cross-generational audience in MENA and emerging markets. Step started out as a series of workshops and small gatherings. Step's events bring the most influential tech and digital personalities on stage and draws attendance from hundreds of startups, exhibiting tech companies and brands, and a lively experience with entertainment and satellite events.


Step Saudi 2024

Step 2025

Step 2024

As many attendees called it, Step Conference 2024 was nothing short of electric! With 340 speakers across 4 stages, 110+ investment companies engaging in pre-curated meetings, 50+ exhibitors, and 400+ startups showcasing their visions, it was an event of unprecedented scale.

Step 2023

Step Conference 2023 reached new heights by introducing a sixth content track called "Earth." bringing the total to 6 tracks. Over 400 global startups, hundreds of investors, and 8,000+ attendees celebrated tech and innovation.

Step Saudi 2022

Step Saudi 2022 expanded into a 2-day event, offering participants a unique chance to explore Saudi's tech and startup scene with notable and prominent founders, leaders, and experts joining to showcase their successful tech journeys.

Step 2022

After 2 years of the pandemic, Step Conference returned stronger and better. We celebrated our 10th anniversary by gathering the tech and startup ecosystem after a long wait under one roof.

Step Anywhere 2021

Step Anywhere 2021 brought together a global audience of startups, investors, digital enthusiasts, brands, and more over 3 days online.

Step Saudi 2020

Step hosted the 2nd edition of Step Saudi Virtually in November 2020. The 2-days event featured multiple tracks, startup programs, exhibiting tech companies, and a speaker line-up of influencers from the Saudi ecosystem.

Step Anywhere 2020

Adapting to the virtual realm, Step embraced the challenges of the pandemic by launching Step Anywhere, delivering a dynamic online event, and connecting global participants through interactive sessions and virtual networking opportunities.

Step 2020

Themed “The World in Dubai”, Step Conference 2020 gathered 8000+ attendees, 300+ global startups, and 200 + speakers for 2 days of a rich program of talks on the latest in financial technology, digital media, future technologies, startups & more.

Step Saudi 2019

After 7 years of scaling in Dubai, Step launched in Saudi in 2019 aiming to be the new home to the best entrepreneurs, creatives, and digital enthusiasts in the Kingdom.

Step 2019

Step Conference 2019 scaled new heights, gathering 6000+ attendees, more than 250 startups showcasing, and featuring renowned speakers, groundbreaking startups, and in-depth discussions across 4 sub-conferences.

Step 2018

Step 2018 marked the dawn of a new location and Strategic Partnership with Dubai Internet City. For 2 days Step descended on Dubai Internet City Lakes and AUD, bringing the festival to the region’s biggest technology and media hub.

Step 2017

Step Conference 2017 cemented its position as a leading tech and startup event, hosting industry experts, investors, and thought leaders from around the world to explore the future of technology and business.

Step 2016

Step Conference 2016 offered attendees an extended and immersive experience in the world of entrepreneurship, startups, and technology.

Step 2015

Step Conference 2015 expanded to a two-day event, attracting 2000+ speakers and showcasing emerging trends in technology, startups, and digital media.

Step 2014

More than 750 entrepreneurs, innovators, and tech enthusiasts came together for a day of networking and knowledge sharing in Dubai.

Step 2013

Held at The Fridge in Al Serkal Avenue, 250+ Ad & Digital Agency Directors, Marketing Directors, Tech Entrepreneurs, IT Directors, CRM, and Brand Managers from different fields explored, experienced, and debated cutting-edge global and regional trends.

Step 2012

In 2012, Step started as a 100-person event for entrepreneurs in the first co-working space in the UAE.



Step's startup network spans across the Middle East to India, Pakistan, China, and local networks in Europe and the USA.


Step's global investor network has invested from seed to early stage startups, and growth stage startups to startups who have had successful exits.

Industry Experts

Step's strong content and program stems from the network of experts across top and trending industries in tech.

Digital Executives

Digital executives in Step's global network have led transformation, innovation, and advancement in both public and private entities.


Most Favorited Sessions at Step 2024 ⭐🚀

April 2, 2024 by Step Conference

Meet Chris Yeh of Blitzscaling Ventures at Step 2024!

February 5, 2024 by Step Conference

Meet the Rockstar Founders Headlining Step 2024

January 31, 2024 by Step Conference

Group Rates Available Now: Elevate Your Team Experience!

January 24, 2024 by Step Conference



Smart cities


Artificial intelligence

digital media & Content




traveltech & hospitality

tech in real estate & construction

Retailtech & ecommerce