Agenda




  •  
    February 13, 2019
  •  
    11:30 am
  •  
    Workshop 2
  • STEP Start

Investor Meetings with Tarek Kabrit 1

  • 11:30 am
  • 11:45 am
  • Workshop 2

  • Tarek Kabrit Seez
  •  
    February 13, 2019
  •  
    11:45 am
  •  
    Workshop 2
  • STEP Start

Investor Meetings with Tarek Kabrit 2

  • 11:45 am
  • 12:00 pm
  • Workshop 2

  • Tarek Kabrit Seez
  •  
    February 13, 2019
  •  
    12:15 pm
  •  
    STEP Money
  • STEP Money

Scopeer talk

  • 12:15 pm
  • 12:30 pm
  • STEP Money

  •  
    February 14, 2019
  •  
    1:00 pm
  •  
    STEP X
  • STEP X

Crowdfunding in Saudi Arabia

How the Crowdfunding will connect startups with investors, and provide the entrepreneurs with needed funding to scaleup their business

  • 1:00 pm
  • 1:20 pm
  • STEP X

How the Crowdfunding will connect startups with investors, and provide the entrepreneurs with needed funding to scaleup their business

  •  
    February 14, 2019
  •  
    3:00 pm
  •  
    Porsche Space
  • STEP X

Porsche Session: Smart Mobility - Matthias Muench (Project Manager Smart Mobility)

Sporty, digital, exclusive - How Porsche is shaping the future of Premium Mobility

  • 3:00 pm
  • 3:15 pm
  • Porsche Space

Sporty, digital, exclusive - How Porsche is shaping the future of Premium Mobility

  •  
    February 14, 2019
  •  
    11:30 am
  •  
    Porsche Space
  • STEP X

Partner Session: TerraStruc - Johann Schoeman (General Manager)

Porsche Middle East Office in Dubai goes solar: TerraStruc explains the process, environmental benefits, technical aspects and business case

  • 11:30 am
  • 11:45 am
  • Porsche Space

Porsche Middle East Office in Dubai goes solar: TerraStruc explains the process, environmental benefits, technical aspects and business case

  •  
    February 14, 2019
  •  
    10:30 am
  •  
    Porsche Space
  • STEP X

Partner Sesssion: Desert Technology - Khaled Sharbatly (Managing Partner)

EVs in the land of oil: the road from internal combustion to zero combustion

  • 10:30 am
  • 10:45 am
  • Porsche Space

EVs in the land of oil: the road from internal combustion to zero combustion

  •  
    February 13, 2019
  •  
    3:30 pm
  •  
    Porsche Space
  • STEP X

Porsche Session: Porsche E-Performance - Daniel Podolski (Project Manager E-Performance - Region Overseas and Emerging Markets)

Porsche’s answer to eMobility is E-Performance: from the current best-in-class PHEV generation to the first all electric Taycan

  • 3:30 pm
  • 3:45 pm
  • Porsche Space

Porsche’s answer to eMobility is E-Performance: from the current best-in-class PHEV generation to the first all electric Taycan

  •  
    February 13, 2019
  •  
    11:30 am
  •  
    Porsche Space
  • STEP X

Partner Session: TerraStruc - Johann Schoeman (General Manager)

Porsche Middle East Office in Dubai goes solar: TerraStruc explains the process, environmental benefits, technical aspects and business case

  • 11:30 am
  • 11:45 am
  • Porsche Space

Porsche Middle East Office in Dubai goes solar: TerraStruc explains the process, environmental benefits, technical aspects and business case

  •  
    February 13, 2019
  •  
    10:30 am
  •  
    Porsche Space
  • STEP X

Partner Sesssion: Desert Technology - Khaled Sharbatly (Managing Partner)

EVs in the land of oil: the road from internal combustion to zero combustion

  • 10:30 am
  • 10:45 am
  • Porsche Space

EVs in the land of oil: the road from internal combustion to zero combustion

  •  
    February 14, 2019
  •  
    3:45 pm
  •  
    Workshop 1
  • STEP Start

Investor Meetings with Sonia Weymuller 4

  • 3:45 pm
  • 4:00 pm
  • Workshop 1

  • Sonia Weymuller Venture Souq
  •  
    February 14, 2019
  •  
    3:30 pm
  •  
    Workshop 1
  • STEP Start

Investor Meetings with Sonia Weymuller 3

  • 3:30 pm
  • 3:45 pm
  • Workshop 1

  • Sonia Weymuller Venture Souq
  •  
    February 14, 2019
  •  
    3:15 pm
  •  
    Workshop 1
  • STEP Start

Investor Meetings with Sonia Weymuller 2

  • 3:15 pm
  • 3:30 pm
  • Workshop 1

  • Sonia Weymuller Venture Souq
  •  
    February 14, 2019
  •  
    3:00 pm
  •  
    Workshop 1
  • STEP Start

Investor Meetings with Sonia Weymuller 1

  • 3:00 pm
  • 3:15 pm
  • Workshop 1

  • Sonia Weymuller Venture Souq
  •  
    February 14, 2019
  •  
    2:45 pm
  •  
    Workshop 1
  • STEP Start

Investor Meetings with Ahmed Hegazy 4

  • 2:45 pm
  • 3:00 pm
  • Workshop 1

  • Ahmed Hegazy Cairo Angels
  •  
    February 14, 2019
  •  
    2:30 pm
  •  
    Workshop 1
  • STEP Start

Investor Meetings with Ahmed Hegazy 3

  • 2:30 pm
  • 2:45 pm
  • Workshop 1

  • Ahmed Hegazy Cairo Angels
  •  
    February 14, 2019
  •  
    2:15 pm
  •  
    Workshop 1
  • STEP Start

Investor Meetings with Ahmed Hegazy 2

  • 2:15 pm
  • 2:30 pm
  • Workshop 1

  • Ahmed Hegazy Cairo Angels
  •  
    February 14, 2019
  •  
    2:00 pm
  •  
    Workshop 1
  • STEP Start

Investor Meetings with Ahmed Hegazy 1

  • 2:00 pm
  • 2:15 pm
  • Workshop 1

  • Ahmed Hegazy Cairo Angels
  •  
    February 14, 2019
  •  
    12:45 pm
  •  
    Workshop 1
  • STEP Start

Investor Meetings with Ryaan Sharif 4

  • 12:45 pm
  • 1:00 pm
  • Workshop 1

  • Ryaan Sharif Flat6Labs Bahrain
  •  
    February 14, 2019
  •  
    12:30 pm
  •  
    Workshop 1
  • STEP Start

Investor Meetings with Ryaan Sharif 3

  • 12:30 pm
  • 12:45 pm
  • Workshop 1

  • Ryaan Sharif Flat6Labs Bahrain
  •  
    February 14, 2019
  •  
    12:15 pm
  •  
    Workshop 1
  • STEP Start

Investor Meetings with Ryaan Sharif 2

  • 12:15 pm
  • 12:30 pm
  • Workshop 1

  • Ryaan Sharif Flat6Labs Bahrain
  •  
    February 14, 2019
  •  
    12:00 pm
  •  
    Workshop 1
  • STEP Start

Investor Meetings with Ryaan Sharif 1

  • 12:00 pm
  • 12:15 pm
  • Workshop 1

  • Ryaan Sharif Flat6Labs Bahrain
  •  
    February 14, 2019
  •  
    11:45 am
  •  
    Workshop 1
  • STEP Start

Investor Meetings with Mussaad Al Razouki 4

  • 11:45 am
  • 12:00 pm
  • Workshop 1

  • Mussaad Al-Razouki Kuwait Life Sciences Company
  •  
    February 14, 2019
  •  
    11:30 am
  •  
    Workshop 1
  • STEP Start

Investor Meetings with Mussaad Al Razouki 3

  • 11:30 am
  • 11:45 am
  • Workshop 1

  • Mussaad Al-Razouki Kuwait Life Sciences Company
  •  
    February 14, 2019
  •  
    11:15 am
  •  
    Workshop 1
  • STEP Start

Investor Meetings with Mussaad Al Razouki 2

  • 11:15 am
  • 11:30 am
  • Workshop 1

  • Mussaad Al-Razouki Kuwait Life Sciences Company
  •  
    February 14, 2019
  •  
    11:00 am
  •  
    Workshop 1
  • STEP Start

Investor Meetings with Mussaad Al Razouki 1

  • 11:00 am
  • 11:15 am
  • Workshop 1

  • Mussaad Al-Razouki Kuwait Life Sciences Company
  •  
    February 13, 2019
  •  
    3:45 pm
  •  
    Workshop 2
  • STEP Start

Investor Meetings with Ahmed Hegazy 2

  • 3:45 pm
  • 4:00 pm
  • Workshop 2

  • Ahmed Hegazy Cairo Angels
  •  
    February 13, 2019
  •  
    3:30 pm
  •  
    Workshop 2
  • STEP Start

Investor Meetings with Ahmed Hegazy 1

  • 3:30 pm
  • 3:45 pm
  • Workshop 2

  • Ahmed Hegazy Cairo Angels
  •  
    February 13, 2019
  •  
    3:15 pm
  •  
    Workshop 2
  • STEP Start

Investor Meetings with Saleh Abbas 2

  • 3:15 pm
  • 3:30 pm
  • Workshop 2

  • Saleh Abbas Flat6Labs Bahrain
  •  
    February 13, 2019
  •  
    3:00 pm
  •  
    Workshop 2
  • STEP Start

Investor Meetings with Saleh Abbas 1

  • 3:00 pm
  • 3:15 pm
  • Workshop 2

  • Saleh Abbas Flat6Labs Bahrain
  •  
    February 13, 2019
  •  
    2:45 pm
  •  
    Workshop 2
  • STEP Start

Investor Meetings with Hasan Haider 2

  • 2:45 pm
  • 3:00 pm
  • Workshop 2

  • Hasan Haider 500 Startups
  •  
    February 13, 2019
  •  
    2:30 pm
  •  
    Workshop 2
  • STEP Start

Investor Meetings with Hasan Haider 1

  • 2:30 pm
  • 2:45 pm
  • Workshop 2

  • Hasan Haider 500 Startups
  •  
    February 13, 2019
  •  
    2:15 pm
  •  
    Workshop 2
  • STEP Start

Investor Meetings with Stephanie Holden 2

  • 2:15 pm
  • 2:30 pm
  • Workshop 2

  • Stephanie Holden MBC Ventures
  •  
    February 13, 2019
  •  
    2:00 pm
  •  
    Workshop 2
  • STEP Start

Investor Meetings with Stephanie Holden 1

  • 2:00 pm
  • 2:15 pm
  • Workshop 2

  • Stephanie Holden MBC Ventures
  •  
    February 13, 2019
  •  
    12:45 pm
  •  
    Workshop 2
  • STEP Start

Investor Meetings with Tarek Assaad 2

  • 12:45 pm
  • 1:00 pm
  • Workshop 2

  • Tarek Assaad Algebra Ventures
  •  
    February 13, 2019
  •  
    12:30 pm
  •  
    Workshop 2
  • STEP Start

Investor Meeting with Tarek Assaad 1

  • 12:30 pm
  • 12:45 pm
  • Workshop 2

  • Tarek Assaad Algebra Ventures
  •  
    February 13, 2019
  •  
    12:15 pm
  •  
    Workshop 2
  • STEP Start

Investor Meeting with Christos Mastros 2

  • 12:15 pm
  • 12:30 pm
  • Workshop 2

  • Christos Mastros Iliad Partners
  •  
    February 13, 2019
  •  
    12:00 pm
  •  
    Workshop 2
  • STEP Start

Investor Meeting with Christos Mastros 1

  • 12:00 pm
  • 12:15 pm
  • Workshop 2

  • Christos Mastros Iliad Partners
  •  
    February 13, 2019
  •  
    11:15 am
  •  
    Workshop 2
  • STEP Start

Investor Meeting with Zeina Mandour 2

  • 11:15 am
  • 11:30 am
  • Workshop 2

  • Zeina Mandour Cairo Angels
  •  
    February 13, 2019
  •  
    11:00 am
  •  
    Workshop 2
  • STEP Start

Investor Meeting with Zeina Mandour 1

  • 11:00 am
  • 11:15 am
  • Workshop 2

  • Zeina Mandour Cairo Angels
  •  
    February 13, 2019
  •  
    3:40 pm
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Lisa Nyman 3

  • 3:40 pm
  • 4:00 pm
  • Pepsi Platform

  • Lisa Nyman VISA
  •  
    February 13, 2019
  •  
    3:20 pm
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Lisa Nyman 2

  • 3:20 pm
  • 3:40 pm
  • Pepsi Platform

  • Lisa Nyman VISA
  •  
    February 13, 2019
  •  
    3:40 pm
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Tariq Qureishy 3

  • 3:40 pm
  • 4:00 pm
  • Pepsi Platform

  • Tariq Qureishy Mad Talks
  •  
    February 13, 2019
  •  
    3:20 pm
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Tariq Qureishy 2

  • 3:20 pm
  • 3:40 pm
  • Pepsi Platform

  • Tariq Qureishy Mad Talks
  •  
    February 13, 2019
  •  
    2:40 pm
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Rina Bardic 3

  • 2:40 pm
  • 3:00 pm
  • Pepsi Platform

  • Rina Bardic BlueOceans.Ventures
  •  
    February 13, 2019
  •  
    2:20 pm
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Rina Bardic 2

  • 2:20 pm
  • 2:40 pm
  • Pepsi Platform

  • Rina Bardic BlueOceans.Ventures
  •  
    February 13, 2019
  •  
    2:40 pm
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Stephane de Palmas 3

  • 2:40 pm
  • 3:00 pm
  • Pepsi Platform

  • Stephane De Palmas Shared-Csuite
  •  
    February 13, 2019
  •  
    2:20 pm
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Stephane de Palmas 2

  • 2:20 pm
  • 2:40 pm
  • Pepsi Platform

  • Stephane De Palmas Shared-Csuite
  •  
    February 13, 2019
  •  
    12:40 pm
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Ayman Itani 3

  • 12:40 pm
  • 1:00 pm
  • Pepsi Platform

  • Ayman Itani Think Media Labs
  •  
    February 13, 2019
  •  
    12:20 pm
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Ayman Itani 2

  • 12:20 pm
  • 12:40 pm
  • Pepsi Platform

  • Ayman Itani Think Media Labs
  •  
    February 13, 2019
  •  
    12:40 pm
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Sameer Sortur 3

  • 12:40 pm
  • 1:00 pm
  • Pepsi Platform

  • Sameer Sortur Squarecircle Tech
  •  
    February 13, 2019
  •  
    12:20 pm
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Sameer Sortur 2

  • 12:20 pm
  • 12:40 pm
  • Pepsi Platform

  • Sameer Sortur Squarecircle Tech
  •  
    February 13, 2019
  •  
    11:40 am
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Priyasha Corrie 3

  • 11:40 am
  • 12:00 pm
  • Pepsi Platform

  • Priyasha Corrie Fichte & Co Legal Consultancy
  •  
    February 13, 2019
  •  
    11:20 am
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Priyasha Corrie 2

  • 11:20 am
  • 11:40 am
  • Pepsi Platform

  • Priyasha Corrie Fichte & Co Legal Consultancy
  •  
    February 13, 2019
  •  
    11:40 am
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Haider Al-Mosawi 3

  • 11:40 am
  • 12:00 pm
  • Pepsi Platform

  • Haider Al-Mosawi Sirdab-lab
  •  
    February 13, 2019
  •  
    11:20 am
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Haider Al-Mosawi 2

  • 11:20 am
  • 11:40 am
  • Pepsi Platform

  • Haider Al-Mosawi Sirdab-lab
  •  
    February 14, 2019
  •  
    12:45 pm
  •  
    VW Space
  • STEP X

Mentorship session with Hanadi El Sayyed 4

  • 12:45 pm
  • 1:00 pm
  • VW Space

  • Hanadi El-Sayyed Shared-Csuite
  •  
    February 14, 2019
  •  
    12:30 pm
  •  
    VW Space
  • STEP X

Mentorship session with Hanadi El Sayyed 3

  • 12:30 pm
  • 12:45 pm
  • VW Space

  • Hanadi El-Sayyed Shared-Csuite
  •  
    February 14, 2019
  •  
    12:15 pm
  •  
    VW Space
  • STEP X

Mentorship session with Hanadi El Sayyed 2

  • 12:15 pm
  • 12:30 pm
  • VW Space

  • Hanadi El-Sayyed Shared-Csuite
  •  
    February 14, 2019
  •  
    12:00 pm
  •  
    VW Space
  • STEP X

Mentorship session with Hanadi El Sayyed 1

  • 12:00 pm
  • 12:15 pm
  • VW Space

  • Hanadi El-Sayyed Shared-Csuite
  •  
    February 14, 2019
  •  
    11:45 am
  •  
    VW Space
  • STEP X

Mentorship session with Haider Al Mosawi 4

  • 11:45 am
  • 12:00 pm
  • VW Space

  • Haider Al-Mosawi Sirdab-lab
  •  
    February 14, 2019
  •  
    11:30 am
  •  
    VW Space
  • STEP X

Mentorship session with Haider Al Mosawi 3

  • 11:30 am
  • 11:45 am
  • VW Space

  • Haider Al-Mosawi Sirdab-lab
  •  
    February 14, 2019
  •  
    11:15 am
  •  
    VW Space
  • STEP X

Mentorship session with Haider Al Mosawi 2

  • 11:15 am
  • 11:30 am
  • VW Space

  • Haider Al-Mosawi Sirdab-lab
  •  
    February 14, 2019
  •  
    11:00 am
  •  
    VW Space
  • STEP X

Mentorship session with Haider Al Mosawi 1

  • 11:00 am
  • 11:15 am
  • VW Space

  • Haider Al-Mosawi Sirdab-lab
  •  
    February 13, 2019
  •  
    3:45 pm
  •  
    VW Space
  • STEP X

Mentorship session with Karan Deep 4

  • 3:45 pm
  • 4:00 pm
  • VW Space

  • Karan Deep GEMS Education
  •  
    February 13, 2019
  •  
    3:30 pm
  •  
    VW Space
  • STEP X

Mentorship session with Karan Deep 3

  • 3:30 pm
  • 3:45 pm
  • VW Space

  • Karan Deep GEMS Education
  •  
    February 13, 2019
  •  
    3:15 pm
  •  
    VW Space
  • STEP X

Mentorship session with Karan Deep 2

  • 3:15 pm
  • 3:30 pm
  • VW Space

  • Karan Deep GEMS Education
  •  
    February 13, 2019
  •  
    3:00 pm
  •  
    VW Space
  • STEP X

Mentorship session with Karan Deep 1

  • 3:00 pm
  • 3:15 pm
  • VW Space

  • Karan Deep GEMS Education
  •  
    February 13, 2019
  •  
    3:45 pm
  •  
    VW Space
  • STEP X

Mentorship session with Youness Yaghcha 4

  • 3:45 pm
  • 4:00 pm
  • VW Space

  • Youness Yaghcha BrightCircle
  •  
    February 13, 2019
  •  
    3:30 pm
  •  
    VW Space
  • STEP X

Mentorship session with Youness Yaghcha 3

  • 3:30 pm
  • 3:45 pm
  • VW Space

  • Youness Yaghcha BrightCircle
  •  
    February 13, 2019
  •  
    3:15 pm
  •  
    VW Space
  • STEP X

Mentorship session with Youness Yaghcha 2

  • 3:15 pm
  • 3:30 pm
  • VW Space

  • Youness Yaghcha BrightCircle
  •  
    February 13, 2019
  •  
    3:00 pm
  •  
    VW Space
  • STEP X

Mentorship session with Youness Yaghcha 1

  • 3:00 pm
  • 3:15 pm
  • VW Space

  • Youness Yaghcha BrightCircle
  •  
    February 13, 2019
  •  
    2:45 pm
  •  
    VW Space
  • STEP X

Mentorship session with Sam Fouladgar 4

  • 2:45 pm
  • 3:00 pm
  • VW Space

  • Sam Fouladgar You Unlimited
  •  
    February 13, 2019
  •  
    2:30 pm
  •  
    VW Space
  • STEP X

Mentorship session with Sam Fouladgar 3

  • 2:30 pm
  • 2:45 pm
  • VW Space

  • Sam Fouladgar You Unlimited
  •  
    February 13, 2019
  •  
    2:15 pm
  •  
    VW Space
  • STEP X

Mentorship session with Sam Fouladgar 2

  • 2:15 pm
  • 2:30 pm
  • VW Space

  • Sam Fouladgar You Unlimited
  •  
    February 13, 2019
  •  
    2:00 pm
  •  
    VW Space
  • STEP X

Mentorship session with Sam Fouladgar 1

  • 2:00 pm
  • 2:15 pm
  • VW Space

  • Sam Fouladgar You Unlimited
  •  
    February 13, 2019
  •  
    2:45 pm
  •  
    VW Space
  • STEP X

Mentorship session with Mohamed Taysir 4

  • 2:45 pm
  • 3:00 pm
  • VW Space

  • Mohamed Taysir Destiny
  •  
    February 13, 2019
  •  
    2:30 pm
  •  
    VW Space
  • STEP X

Mentorship session with Mohamed Taysir 3

  • 2:30 pm
  • 2:45 pm
  • VW Space

  • Mohamed Taysir Destiny
  •  
    February 13, 2019
  •  
    2:15 pm
  •  
    VW Space
  • STEP X

Mentorship session with Mohamed Taysir 2

  • 2:15 pm
  • 2:30 pm
  • VW Space

  • Mohamed Taysir Destiny
  •  
    February 13, 2019
  •  
    2:00 pm
  •  
    VW Space
  • STEP X

Mentorship session with Mohamed Taysir 1

  • 2:00 pm
  • 2:15 pm
  • VW Space

  • Mohamed Taysir Destiny
  •  
    February 13, 2019
  •  
    12:45 pm
  •  
    VW Space
  • STEP X

Mentorship session with Franck Boissinot 4

  • 12:45 pm
  • 1:00 pm
  • VW Space

  • Franck Boissinot Shared-Csuite
  •  
    February 13, 2019
  •  
    12:30 pm
  •  
    VW Space
  • STEP X

Mentorship session with Franck Boissinot 3

  • 12:30 pm
  • 12:45 pm
  • VW Space

  • Franck Boissinot Shared-Csuite
  •  
    February 13, 2019
  •  
    12:15 pm
  •  
    VW Space
  • STEP X

Mentorship session with Franck Boissinot 2

  • 12:15 pm
  • 12:30 pm
  • VW Space

  • Franck Boissinot Shared-Csuite
  •  
    February 13, 2019
  •  
    12:00 pm
  •  
    VW Space
  • STEP X

Mentorship session with Franck Boissinot 1

  • 12:00 pm
  • 12:15 pm
  • VW Space

  • Franck Boissinot Shared-Csuite
  •  
    February 13, 2019
  •  
    12:45 pm
  •  
    VW Space
  • STEP X

Mentorship session with Tarek Ghobar 4

  • 12:45 pm
  • 1:00 pm
  • VW Space

  • Tarek Ghobar PointCheckout
  •  
    February 13, 2019
  •  
    12:30 pm
  •  
    VW Space
  • STEP X

Mentorship session with Tarek Ghobar 3

  • 12:30 pm
  • 12:45 pm
  • VW Space

  • Tarek Ghobar PointCheckout
  •  
    February 13, 2019
  •  
    12:15 pm
  •  
    VW Space
  • STEP X

Mentorship session with Tarek Ghobar 2

  • 12:15 pm
  • 12:30 pm
  • VW Space

  • Tarek Ghobar PointCheckout
  •  
    February 13, 2019
  •  
    12:00 pm
  •  
    VW Space
  • STEP X

Mentorship session with Tarek Ghobar 1

  • 12:00 pm
  • 12:15 pm
  • VW Space

  • Tarek Ghobar PointCheckout
  •  
    February 13, 2019
  •  
    11:45 am
  •  
    VW Space
  • STEP X

Mentorship session with Sherif Hefni 4

  • 11:45 am
  • 12:00 pm
  • VW Space

  • Sherif Hefni Levari
  •  
    February 13, 2019
  •  
    11:30 am
  •  
    VW Space
  • STEP X

Mentorship session with Sherif Hefni 3

  • 11:30 am
  • 11:45 am
  • VW Space

  • Sherif Hefni Levari
  •  
    February 13, 2019
  •  
    11:15 am
  •  
    VW Space
  • STEP X

Mentorship session with Sherif Hefni 2

  • 11:15 am
  • 11:30 am
  • VW Space

  • Sherif Hefni Levari
  •  
    February 13, 2019
  •  
    11:00 am
  •  
    VW Space
  • STEP X

Mentorship session with Sherif Hefni 1

  • 11:00 am
  • 11:15 am
  • VW Space

  • Sherif Hefni Levari
  •  
    February 13, 2019
  •  
    11:45 am
  •  
    VW Space
  • STEP X

Mentorship session with Mehrad Yaghamai 4

  • 11:45 am
  • 12:00 pm
  • VW Space

  • Mehrad Yaghmai Power of Art
  •  
    February 13, 2019
  •  
    11:30 am
  •  
    VW Space
  • STEP X

Mentorship session with Mehrad Yaghamai 3

  • 11:30 am
  • 11:45 am
  • VW Space

  • Mehrad Yaghmai Power of Art
  •  
    February 13, 2019
  •  
    11:15 am
  •  
    VW Space
  • STEP X

Mentorship session with Mehrad Yaghamai 2

  • 11:15 am
  • 11:30 am
  • VW Space

  • Mehrad Yaghmai Power of Art
  •  
    February 13, 2019
  •  
    11:00 am
  •  
    VW Space
  • STEP X

Mentorship session with Mehrad Yaghamai 1

  • 11:00 am
  • 11:15 am
  • VW Space

  • Mehrad Yaghmai Power of Art
  •  
    February 14, 2019
  •  
    3:00 pm
  •  
    Workshop 2
  • STEP Digital

Social Media Content Optimization

  • 3:00 pm
  • 4:00 pm
  • Workshop 2

  •  
    February 14, 2019
  •  
    2:00 pm
  •  
    Workshop 2
  • STEP Digital

How to create my own business profile video?

  • 2:00 pm
  • 2:45 pm
  • Workshop 2

  • Vit Kodousek Square Motion
  •  
    February 14, 2019
  •  
    12:00 pm
  •  
    Workshop 2
  • STEP Digital

Facebook Ads for Mobile Apps by ROI Hunter

  • 12:00 pm
  • 1:00 pm
  • Workshop 2

  •  
    February 14, 2019
  •  
    11:00 am
  •  
    Workshop 2
  • STEP Money

Visa and Fintechs: Payments 2.0

  • 11:00 am
  • 12:00 pm
  • Workshop 2

  • Sirine Faddoul VISA
  • Alex McCrea VISA
  •  
    February 14, 2019
  •  
    4:00 pm
  •  
    Pepsi Platform
  • STEP Start

Tasty Kitchen - video workshop

  • 4:00 pm
  • 5:00 pm
  • Pepsi Platform

  •  
    February 14, 2019
  •  
    3:00 pm
  •  
    Pepsi Platform
  • STEP Start

Round table with Mohamed Taysir

  • 3:00 pm
  • 4:00 pm
  • Pepsi Platform

  • Mohamed Taysir Destiny
  •  
    February 14, 2019
  •  
    2:00 pm
  •  
    Pepsi Platform
  • STEP Start

Round table with Samia Hasan

  • 2:00 pm
  • 3:00 pm
  • Pepsi Platform

  • Samia Hasan Unwind The Grind
  •  
    February 14, 2019
  •  
    2:00 pm
  •  
    Pepsi Platform
  • STEP Start

Creating and maintaining positive relationships and a healthy environment at work

  • 2:00 pm
  • 3:00 pm
  • Pepsi Platform

  • Elena Andrioti The Psychology Center
  •  
    February 14, 2019
  •  
    12:00 pm
  •  
    Pepsi Platform
  • STEP Start

Round table with Abed Agha

  • 12:00 pm
  • 1:00 pm
  • Pepsi Platform

  • Abed Agha Vinelab
  •  
    February 14, 2019
  •  
    11:00 am
  •  
    Pepsi Platform
  • STEP Start

Round table with Tarek Ghobar

  • 11:00 am
  • 12:00 pm
  • Pepsi Platform

  • Tarek Ghobar PointCheckout
  •  
    February 14, 2019
  •  
    11:00 am
  •  
    Pepsi Platform
  • STEP Start

CANCELLED: The Trend Radar Session - A look into the future

  • 11:00 am
  • 12:00 pm
  • Pepsi Platform

  • Cécile Cremer Wandering the Future
  •  
    February 14, 2019
  •  
    10:00 am
  •  
    Pepsi Platform
  • STEP Start

Visual storytelling by Georgio Copter - SnapChat

  • 10:00 am
  • 11:00 am
  • Pepsi Platform

  • Georgio Copter Bridge of Minds
  •  
    February 13, 2019
  •  
    3:00 pm
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Lisa Nyman 1

  • 3:00 pm
  • 3:20 pm
  • Pepsi Platform

  • Lisa Nyman VISA
  •  
    February 13, 2019
  •  
    3:00 pm
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Tariq Qureishy 1

  • 3:00 pm
  • 3:20 pm
  • Pepsi Platform

  • Tariq Qureishy Mad Talks
  •  
    February 13, 2019
  •  
    3:00 pm
  •  
    Pepsi Platform
  • STEP Start

Creating next level smoothies and Super Snacks in the Quaker Kitchen

  • 3:00 pm
  • 4:00 pm
  • Pepsi Platform

  •  
    February 13, 2019
  •  
    2:00 pm
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Rina Bardic 1

  • 2:00 pm
  • 2:20 pm
  • Pepsi Platform

  • Rina Bardic BlueOceans.Ventures
  •  
    February 13, 2019
  •  
    2:00 pm
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Stephane de Palmas 1

  • 2:00 pm
  • 2:20 pm
  • Pepsi Platform

  • Stephane De Palmas Shared-Csuite
  •  
    February 13, 2019
  •  
    2:00 pm
  •  
    Pepsi Platform
  • STEP Start

Kickoff your business

  • 2:00 pm
  • 3:00 pm
  • Pepsi Platform

  • Bijan Azad American University of Beirut
  •  
    February 13, 2019
  •  
    12:00 pm
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Ayman Itani 1

  • 12:00 pm
  • 12:20 pm
  • Pepsi Platform

  • Ayman Itani Think Media Labs
  •  
    February 13, 2019
  •  
    12:00 pm
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Sameer Sortur 1

  • 12:00 pm
  • 12:20 pm
  • Pepsi Platform

  • Sameer Sortur Squarecircle Tech
  •  
    February 13, 2019
  •  
    12:00 pm
  •  
    Pepsi Platform
  • STEP Start

Startup Finances - How to Track & Optimize Your Business Finances

  • 12:00 pm
  • 1:00 pm
  • Pepsi Platform

  • Mehrad Yaghmai Power of Art
  •  
    February 13, 2019
  •  
    11:00 am
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Priyasha Corrie 1

  • 11:00 am
  • 11:20 am
  • Pepsi Platform

  • Priyasha Corrie Fichte & Co Legal Consultancy
  •  
    February 13, 2019
  •  
    11:00 am
  •  
    Pepsi Platform
  • STEP Start

Mentorship session with Haider Al Mosawi 1

  • 11:00 am
  • 11:20 am
  • Pepsi Platform

  • Haider Al-Mosawi Sirdab-lab
  •  
    February 13, 2019
  •  
    11:00 am
  •  
    Pepsi Platform
  • STEP Start

A content creators guide to flourishing in a recession

  • 11:00 am
  • 12:00 pm
  • Pepsi Platform

  • Raj Kotecha Creative Content Agency
  •  
    February 14, 2019
  •  
    11:35 am
  •  
    STEP Digital
  • STEP Digital

Fulfilling Growth on E-Commerce - Powered by OMD

The shift of brands to ‘Direct to Consumer’ in the e-comms space - Why did this shift happen and what’s…

  • 11:35 am
  • 12:05 pm
  • STEP Digital

The shift of brands to ‘Direct to Consumer’ in the e-comms space - Why did this shift happen and what’s the success formula behind it? - What are the dynamics of the big players and the changing roles of these partnerships(between e-commerce brands and platforms like Snap, Facebook, Amazon etc.) - How has the model of e-comms leaders changed? - What are the engagement metrics we’re looking at and where is the growth coming from? - Measurement metrics and Omnichannel reporting Detailing the role of leading ecommerce players in the growth of brands

  • Waseem Afzal OMD
  • Yasmine Hassan Amazon
  • Khalid Khan Astound Commerce
  •  
    February 14, 2019
  •  
    12:05 pm
  •  
    STEP Digital
  • STEP Digital

The Economy of Choice - Powered by OMD

How do brands play in the economy of choice? What's the growth journey thanks to the increasing role of technology

  • 12:05 pm
  • 12:35 pm
  • STEP Digital

How do brands play in the economy of choice? What's the growth journey thanks to the increasing role of technology

  • Terry Mo OMD
  • Nagham Akileh OMD
  • Jihad Nehme Beiersdorf
  •  
    February 13, 2019
  •  
    4:00 pm
  •  
    Workshop 1
  • STEP Start

Time-to-Market at the Speed of Now (Zoho)

How startups can quickly and effectively build MVPs and world-class production-ready apps using Zoho Creator. Join Ali Shabdar in an…

  • 4:00 pm
  • 4:45 pm
  • Workshop 1

How startups can quickly and effectively build MVPs and world-class production-ready apps using Zoho Creator. Join Ali Shabdar in an interactive session and learn about the power of Zoho Creator as a formidable tool for building powerful and highly scalable web and mobile business applications. Ali has been using Creator for the past 10 years building MVPs and business applications for his clients and in his startup, saving massive amounts of time and other resources compared to building with other tools.

  •  
    February 13, 2019
  •  
    3:00 pm
  •  
    Workshop 1
  • STEP Start

Fundraising or negotiations for startups by 500 startups

  • 3:00 pm
  • 4:00 pm
  • Workshop 1

  • Ahmed AlJabreen 500 Startups
  •  
    February 13, 2019
  •  
    2:00 pm
  •  
    Workshop 1
  • STEP Start

Selecting the best entrepreneurship ecosystem for your tech start-up (ADGM)

  • 2:00 pm
  • 3:00 pm
  • Workshop 1

  • Ho Beng ADGM
  •  
    February 13, 2019
  •  
    2:00 pm
  •  
    Microsoft Office - Building 8 DIC
  • STEP Start

Digitizing Industries: FinTech and HealthTech by MICROSOFT

Step into the Microsoft Technology Center for a showcase of how AI & Microsoft are transforming industries of the future.

  • 2:00 pm
  • 3:00 pm
  • Microsoft Office - Building 8 DIC

Step into the Microsoft Technology Center for a showcase of how AI & Microsoft are transforming industries of the future.

  •  
    February 13, 2019
  •  
    12:30 pm
  •  
    Workshop 1
  • STEP Start

How to better manage your cash flow by Sage

Cash flow is important for all companies, but for start-ups and small businesses it is critical to survival. This workshop…

  • 12:30 pm
  • 1:15 pm
  • Workshop 1

Cash flow is important for all companies, but for start-ups and small businesses it is critical to survival. This workshop will look to provide you with a checklist to keep your business afloat, cash rich with a view to what the future has in store for your business.

  •  
    February 13, 2019
  •  
    11:00 am
  •  
    Workshop 1
  • STEP Start

Pitch Competition Round 1

  • 11:00 am
  • 12:30 pm
  • Workshop 1

  •  
    February 14, 2019
  •  
    10:35 am
  •  
    STEP Digital
  • STEP Digital

Experience holds ace - powered by OMD

Consumers expect consistent experiences. With rise of competition and consumer intelligence, experiences have been proved to be a brand's best…

  • 10:35 am
  • 11:05 am
  • STEP Digital

Consumers expect consistent experiences. With rise of competition and consumer intelligence, experiences have been proved to be a brand's best friend. Discussing the different types of brand experiences, and how traditional brands are replicating experiences across platforms. With rise of competition and consumer intelligence, experiences have been proved to be a brand's best friend. Discussing the different types of brand experiences, and what makes an engaging experience a good experience for consumers and brands.

  • Mark Melling Verizon Media
  • Maria Gedeon Majid Al Futtaim
  • Xavier Anglada Accenture
  • Kristian Valdini Omnicom Media Group
  • Sudipt Shah Digital of Things
  •  
    February 14, 2019
  •  
    3:35 pm
  •  
    STEP Money
  • STEP Money

Keynote talk by RISE

  • 3:35 pm
  • 3:50 pm
  • STEP Money

  • Padmini Gupta GO RISE
  •  
    February 13, 2019
  •  
    11:25 am
  •  
    STEP Money
  • STEP Money

ADGM keynote

  • 11:25 am
  • 11:40 am
  • STEP Money

  •  
    February 14, 2019
  •  
    3:30 pm
  •  
    STEP Start
  • STEP Start

Fireside chat with Founder of Brex

  • 3:30 pm
  • 4:00 pm
  • STEP Start

  •  
    February 14, 2019
  •  
    2:30 pm
  •  
    STEP Start
  • STEP Start

Empowering women in tech powered by DIC

  • 2:30 pm
  • 3:00 pm
  • STEP Start

  •  
    February 14, 2019
  •  
    10:35 am
  •  
    STEP Start
  • STEP Start

DIC Fireside

  • 10:35 am
  • 10:50 am
  • STEP Start

  •  
    February 14, 2019
  •  
    11:35 am
  •  
    STEP Start
  • STEP Start

KSA: STEP Saudi announcement

  • 11:35 am
  • 11:45 am
  • STEP Start

  •  
    February 14, 2019
  •  
    10:50 am
  •  
    STEP Start
  • STEP Start

KSA: Talk by MiSK Foundation

  • 10:50 am
  • 11:05 am
  • STEP Start

  •  
    February 13, 2019
  •  
    11:35 am
  •  
    STEP Start
  • STEP Start

Eight simple ways to scale up your business - Powered by Sage

Starting a business is one thing. Scaling up a successful start-up is a whole different ball game. Business owners need…

  • 11:35 am
  • 11:45 am
  • STEP Start

Starting a business is one thing. Scaling up a successful start-up is a whole different ball game. Business owners need new skills and focus areas to generate sustainable growth over an extended period, while managing risk.

  •  
    February 13, 2019
  •  
    11:05 am
  •  
    STEP Start
  • STEP Start

Area 2071 panel

  • 11:05 am
  • 11:35 am
  • STEP Start

  •  
    February 13, 2019
  •  
    9:30 am
  •  
    STEP Start
  • STEP Start

STEP 2019 event opening

STEP Group founder Ray Dargham opens the event for 2019!

  • 9:30 am
  • 9:45 am
  • STEP Start

STEP Group founder Ray Dargham opens the event for 2019!

  •  
    February 14, 2019
  •  
    10:15 am
  •  
    STEP X
  • STEP X

Automation of decisions by Dr. Amr Awadallah

  • 10:15 am
  • 10:30 am
  • STEP X

  • Amr Awadallah Cloudera
  •  
    February 14, 2019
  •  
    2:35 pm
  •  
    STEP Digital
  • STEP Digital

The reality of gaming in the Middle East

Overview about the gaming industry in the region, and content localization by Hussam Hammo of Tamatem

  • 2:35 pm
  • 2:50 pm
  • STEP Digital

Overview about the gaming industry in the region, and content localization by Hussam Hammo of Tamatem

  • Hussam Hammo Tamatem Inc.
  •  
    February 14, 2019
  •  
    11:05 am
  •  
    STEP Digital
  • STEP Digital

Chat with PepsiCo's Mustafa Shamseldin

  • 11:05 am
  • 11:35 am
  • STEP Digital

  • Turi Munthe Northbase Media
  • Mustafa Shamseldin PepsiCo
  •  
    February 13, 2019
  •  
    10:05 am
  •  
    STEP Digital
  • STEP Digital

DMS keynote

  • 10:05 am
  • 10:35 am
  • STEP Digital

  •  
    February 14, 2019
  •  
    5:00 pm
  •  
    STEP Start
  • STEP Start

Pitch competition finals & awards ceremony

  • 5:00 pm
  • 5:30 pm
  • STEP Start

  •  
    February 14, 2019
  •  
    11:30 am
  •  
    STEP X
  • STEP X

Superintelligence and the post-human era

What is a brain-computer interface and how advanced is the technology today? Where do we see this going in the…

  • 11:30 am
  • 12:00 pm
  • STEP X

What is a brain-computer interface and how advanced is the technology today? Where do we see this going in the coming decade? Should humans begin worrying / be excited about the advancements in the field of brain computer interfaces, neuroscience and its link to artificial intelligence?

  • Necip Ozyucel Microsoft
  • Nadine Hajj American University of Beirut
  • Eva Maria IBM
  •  
    February 13, 2019
  •  
    12:15 pm
  •  
    STEP Start
  • STEP Start

Talk by Ben Harburg of MSA Capital, China

The globalization of China internet, with a focus on MENA. Particularly how Chinese business models are ideally suited fit for…

  • 12:15 pm
  • 12:30 pm
  • STEP Start

The globalization of China internet, with a focus on MENA. Particularly how Chinese business models are ideally suited fit for local requirements and how Chinese entrepreneurs are building companies specifically for MENA.

  • Ben Harburg MSA Capital
  •  
    February 14, 2019
  •  
    12:30 pm
  •  
    STEP X
  • STEP X

Adoption of EVs: meeting energy demands & infrastructure

How will the shift to electric vehicles impact the grid? Are the utilities/infrastructure prepared to accommodate this extra load? What…

  • 12:30 pm
  • 1:00 pm
  • STEP X

How will the shift to electric vehicles impact the grid? Are the utilities/infrastructure prepared to accommodate this extra load? What will happen to peak demand problem?

  • Karim Banna ICONIQ Motors
  •  
    February 13, 2019
  •  
    10:00 am
  •  
    STEP Start
  • STEP Start

START opening remarks

  • 10:00 am
  • 10:15 am
  • STEP Start

  •  
    February 13, 2019
  •  
    10:05 am
  •  
    STEP Start
  • STEP Start

Scaling from scratch

Discussing when and how to expand, challenges to scaling with a case study from startups and investors perspectives.

  • 10:05 am
  • 10:35 am
  • STEP Start

Discussing when and how to expand, challenges to scaling with a case study from startups and investors perspectives.

  • Jon Richards YallaCompare
  • Tarique Khatri Tajawal
  • Walid Mansour MEVP Capital Limited
  • Cenk Bayrakdar Revo Capital
  • Ahmed AlJabreen 500 Startups
  •  
    February 14, 2019
  •  
    11:45 am
  •  
    STEP Start
  • STEP Start

E-commerce: tricks of the trade

Discussing national, regional and international specificities in e-commerce platforms. What is the current state of regional e-commerce? How do e-commerce…

  • 11:45 am
  • 12:15 pm
  • STEP Start

Discussing national, regional and international specificities in e-commerce platforms. What is the current state of regional e-commerce? How do e-commerce platforms access new markets and segments. What is the future of e-commerce?

  • Ulugbek Yuldashev AWOK.com
  • Huseyin Erol noon
  • Alessandro Nadalin Namshi
  • Patrick Rogers Support Legal
  •  
    February 13, 2019
  •  
    10:35 am
  •  
    STEP Start
  • STEP Start

Starving for innovation

There is a lack of patents and innovation in the Middle East but how can we push the tech sector…

  • 10:35 am
  • 11:05 am
  • STEP Start

There is a lack of patents and innovation in the Middle East but how can we push the tech sector further in this part of the world? Discussing the feasibility of producing hardware, and how to improve software. How can tech innovation have more impact on societies and economies? What is the future of tech work and what skills are increasingly in demand?

  • Fadi Bizri SE Factory
  • Fouad Fatal Krimston
  • Abdelrazak Al-Sharif startAD
  • Sandjar Muminov Aston Alliance
  • Natalie Sleiman She loves tech
  •  
    February 13, 2019
  •  
    11:45 am
  •  
    STEP Start
  • STEP Start

Corporate startup collaboration: supportive or self-serving?

Discussing the relationships between startups and corporate investors. Corporations across different industries often have pain points that startups can help…

  • 11:45 am
  • 12:15 pm
  • STEP Start

Discussing the relationships between startups and corporate investors. Corporations across different industries often have pain points that startups can help solve. What is the impact of these types of investors on the startup world? Are corporations that collaborate with startups being selfless and supportive or are they in it for their own interests?

  • Lynn Al-Khatib Nestlé Middle East
  • Anis Zantout FP7
  • Dia Haykal MIT Technology Review Arabia
  •  
    February 13, 2019
  •  
    12:30 pm
  •  
    STEP Start
  • STEP Start

China: startup superpower

Discussing the challenges and opportunities in the Chinese Market. For businesses outside China: should you expand to China? Why or…

  • 12:30 pm
  • 1:00 pm
  • STEP Start

Discussing the challenges and opportunities in the Chinese Market. For businesses outside China: should you expand to China? Why or why not, and how? For startups coming out of China: what is the structure of Chinese ecosystem - its idiosyncrasies and what we can learn from it.

  • Jenny Zeng MSA Capital
  •  
    February 14, 2019
  •  
    3:00 pm
  •  
    STEP Start
  • STEP Start

The pitfalls of "teaching" entrepreneurship

Discussing the challenges of teaching entrepreneurship. How should we be implementing practical entrepreneurship into the curriculum? Is there too much…

  • 3:00 pm
  • 3:30 pm
  • STEP Start

Discussing the challenges of teaching entrepreneurship. How should we be implementing practical entrepreneurship into the curriculum? Is there too much theory and more need for practice? Is there a need to move beyond accelerator programs towards nurture a pipeline of founders? How can educators and others sell entrepreneurship as a genuine “career path” to students? How do you nurture the mindset of an entrepreneur? Some say founders matter more than ventures.

  • Maryke Luijendijk AUD
  • Helen Al Uzaizi BizWorld UAE
  •  
    February 14, 2019
  •  
    10:05 am
  •  
    STEP Start
  • STEP Start

The struggle is real

Discussing the psychological struggles of entrepreneurship. 1 - work-life balance and being pushed to work too hard. 2 - knowing…

  • 10:05 am
  • 10:35 am
  • STEP Start

Discussing the psychological struggles of entrepreneurship. 1 - work-life balance and being pushed to work too hard. 2 - knowing that most startups fail, and a general lack of failure culture. Why do some people glorify the struggle of entrepreneurship? Must startup founders struggle to succeed and is this really the only way to succeed? How can we come to terms with failure and make it more acceptable? What are the mental health repercussions on workaholics? What are the pressures from investors and others?

  • Alexandra Talty Forbes
  • Elena Andrioti The Psychology Center
  • Karl Abouzeid Sqwirl Holding
  • Tarek Kabrit Seez
  • Issam Al Najm Matic Services
  •  
    February 13, 2019
  •  
    4:00 pm
  •  
    STEP Start
  • STEP Start

START closing remarks

  • 4:00 pm
  • 4:15 pm
  • STEP Start

  •  
    February 14, 2019
  •  
    10:00 am
  •  
    STEP Start
  • STEP Start

START opening remarks

  • 10:00 am
  • 10:15 am
  • STEP Start

  •  
    February 14, 2019
  •  
    4:30 pm
  •  
    STEP Start
  • STEP Start

When doing good is good business

Discussing how to drive business growth through social impact, with an introduction to by C3. Why does doing good (liking…

  • 4:30 pm
  • 5:00 pm
  • STEP Start

Discussing how to drive business growth through social impact, with an introduction to by C3. Why does doing good (liking having a social or environmental mission) make business sense? What do MENA impact startups need to focus on in order to be growth-ready? What additional challenges does it brings to the entrepreneurial journey?

  • Anna-Liisa Goggs Consult and Coach for a Cause
  • Medea Nocentini C3
  • Omar Itani FabricAID
  • Charles Blaschke Taka Solutions
  • Michele Grosso Democrance
  • Jean Michel Oliv
  •  
    February 14, 2019
  •  
    11:05 am
  •  
    STEP Start
  • STEP Start

KSA: Make your way to the KSA

Discussing the challenges and opportunities of the Saudi Arabian market, why and why not and how to expand to Saudi…

  • 11:05 am
  • 11:35 am
  • STEP Start

Discussing the challenges and opportunities of the Saudi Arabian market, why and why not and how to expand to Saudi Arabia.

  • Omar Almajdouie Raed Ventures
  • Eyad Latif Latham & Watkins LLP
  • Muhammed Mekki AstroLabs
  • Abdulrahman Mutrib Al Tayyar Group
  •  
    February 14, 2019
  •  
    2:00 pm
  •  
    STEP Start
  • STEP Start

Our favorite F word: funding

Discussing startup investing vs. traditional investing. The challenges in each type of investment. Taking a step back from helping startups…

  • 2:00 pm
  • 2:30 pm
  • STEP Start

Discussing startup investing vs. traditional investing. The challenges in each type of investment. Taking a step back from helping startups and dealing with traditional LPs.

  • Corine Kiami IM Capital
  • Tammer Qaddumi VentureSouq
  • Ziad Mokhtar Algebra Ventures
  •  
    February 13, 2019
  •  
    2:00 pm
  •  
    STEP Start
  • STEP Start

The STEP Show

...

  • 2:00 pm
  • 4:00 pm
  • STEP Start

...

  •  
    February 14, 2019
  •  
    4:00 pm
  •  
    STEP Start
  • STEP Start

Becoming an ecosystem

Discussing the importance of building an ecosystem and an entire community that is energetic and supportive in Dubai. What does…

  • 4:00 pm
  • 4:30 pm
  • STEP Start

Discussing the importance of building an ecosystem and an entire community that is energetic and supportive in Dubai. What does it take to create an efficient, successful startup ecosystem? Discussing regulations and licensing for startups and investors. What is required of startups and what are public and private sector entities doing to improve the startup economy?

  • Hans Christensen Dubai Silicon Oasis Authority
  • Vera Futorjanski 500 Startups
  • Sheikh Salem Al-Qassimi Fikra
  • Miriam Kiwan ADGM
  •  
    February 14, 2019
  •  
    12:15 pm
  •  
    STEP Start
  • STEP Start

Debate: The Startup-VC relationship

  • 12:15 pm
  • 1:00 pm
  • STEP Start

  • Rami Salman Voicea
  • Mona Ataya Mumzworld
  • Sharif Elbadawi 500 Startups
  •  
    February 14, 2019
  •  
    5:30 pm
  •  
    STEP Start
  • STEP Start

START closing remarks

  • 5:30 pm
  • 5:45 pm
  • STEP Start

  •  
    February 13, 2019
  •  
    10:00 am
  •  
    STEP Digital
  • STEP Digital

Digital opening remarks

  • 10:00 am
  • 10:15 am
  • STEP Digital

  •  
    February 13, 2019
  •  
    10:35 am
  •  
    STEP Digital
  • STEP Digital

Getting attention from brands - Powered by DMS

Influencers as a service to brands or the other way around? Are brands making influencers or influencers helping brands? How…

  • 10:35 am
  • 11:05 am
  • STEP Digital

Influencers as a service to brands or the other way around? Are brands making influencers or influencers helping brands? How organic is influencer marketing?

  • Zeynab El-Helw Fashion Pirate
  • Naji Ghaziri Nestlé Middle East
  •  
    February 13, 2019
  •  
    11:05 am
  •  
    STEP Digital
  • STEP Digital

Datasets & psychographics: driving messaging tactics - Powered by DMS

Discussing the best ways to reach customers using tailored messaging. How can data and psychographics be helpful, and when are…

  • 11:05 am
  • 11:35 am
  • STEP Digital

Discussing the best ways to reach customers using tailored messaging. How can data and psychographics be helpful, and when are they considered over-used?

  • TJ Lightwala Mindshare
  •  
    February 13, 2019
  •  
    11:35 am
  •  
    STEP Digital
  • STEP Digital

Brand stories: creating powerful experiences - Powered by DMS

The art of story telling, the world's fastest growing marketing format. What are brands doing, and how are they adapting…

  • 11:35 am
  • 12:05 pm
  • STEP Digital

The art of story telling, the world's fastest growing marketing format. What are brands doing, and how are they adapting to the changing trends to stay relevant? 

  • Ramez Youssef Tayarah
  • Richard Fitzgerald Augustus DMCC
  •  
    February 13, 2019
  •  
    12:05 pm
  •  
    STEP Digital
  • STEP Digital

Influencers debate: where do you draw the line? - Powered by DMS

Revealing what influencers really think about being influencers. Tapping into regulations, transparency, fan base and working with brands. 

  • 12:05 pm
  • 12:35 pm
  • STEP Digital

Revealing what influencers really think about being influencers. Tapping into regulations, transparency, fan base and working with brands. 

  • Tala Samman MyFashionDiary
  • Yara Yehia Tripdizer
  •  
    February 13, 2019
  •  
    12:35 pm
  •  
    STEP Digital
  • STEP Digital

The 2019 Cricket World Cup – What it means to fans and brands

  • 12:35 pm
  • 1:05 pm
  • STEP Digital

  •  
    February 13, 2019
  •  
    3:30 pm
  •  
    STEP Digital
  • STEP Digital

The digital revolution: optimizing for individual readers - Powered by DMS

Discussing evolution of publishing from print to digital, and how technology is enhancing readers experiences through under-covered technologies like AI.

  • 3:30 pm
  • 4:00 pm
  • STEP Digital

Discussing evolution of publishing from print to digital, and how technology is enhancing readers experiences through under-covered technologies like AI.

  • Haleh Nia Savoir Flair
  •  
    February 13, 2019
  •  
    3:00 pm
  •  
    STEP Digital
  • STEP Digital

Elephant in the room by The Marketing Society

Top brands will be sharing the one thing in our industry needs fixing. 

  • 3:00 pm
  • 3:30 pm
  • STEP Digital

Top brands will be sharing the one thing in our industry needs fixing. 

  • Khaled Ismail Tetra Pak
  • Asad Rehman Unilever
  • Sanaa Bougazzoul L'Oreal
  •  
    February 13, 2019
  •  
    4:30 pm
  •  
    STEP Digital
  • STEP Digital

Digital closing remarks

  • 4:30 pm
  • 4:35 pm
  • STEP Digital

  •  
    February 14, 2019
  •  
    10:00 am
  •  
    STEP Digital
  • STEP Digital

Digital opening remarks

  • 10:00 am
  • 10:05 am
  • STEP Digital

  • Nagham Akileh OMD
  •  
    February 13, 2019
  •  
    2:00 pm
  •  
    STEP Digital
  • STEP Digital

DMS panel

  • 2:00 pm
  • 2:30 pm
  • STEP Digital

  •  
    February 14, 2019
  •  
    10:05 am
  •  
    STEP Digital
  • STEP Digital

The role of technology in advertising and marketing (programmatic & AI) - Powered by OMD

Discussing the use of AI and programmatic in advertising and ads buying. And the threat of agencies in the age…

  • 10:05 am
  • 10:35 am
  • STEP Digital

Discussing the use of AI and programmatic in advertising and ads buying. And the threat of agencies in the age of automation.

  • Pedro Sellos AUD
  • Lukas Krejca ROI Hunter
  • Peter DeBenedictis Microsoft
  • Ovais Ahmad Boopin
  • Nader Bitar MMP WORLD WIDE
  •  
    February 14, 2019
  •  
    2:50 pm
  •  
    STEP Digital
  • STEP Digital

Capitalizing on FOMO: from regular videos to live stories

Discussing how brands are incorporating live content into their marketing strategies and how they are capitalizing on receptive audiences.

  • 2:50 pm
  • 3:20 pm
  • STEP Digital

Discussing how brands are incorporating live content into their marketing strategies and how they are capitalizing on receptive audiences.

  • Vit Kodousek Square Motion
  •  
    February 14, 2019
  •  
    2:00 pm
  •  
    STEP Digital
  • STEP Digital

Beyond the hype: blockchain in advertising

Discussing how blockchain technology will revolutionize the digital advertising supply chain and have a ripple effect throughout the marketing industry. 

  • 2:00 pm
  • 2:35 pm
  • STEP Digital

Discussing how blockchain technology will revolutionize the digital advertising supply chain and have a ripple effect throughout the marketing industry. 

  • Turi Munthe Northbase Media
  • GMAN RAGOTHAMAN GROUPM
  •  
    February 14, 2019
  •  
    3:20 pm
  •  
    STEP Digital
  • STEP Digital

Social Sustainability: authenticity, relationships & impact

What are brands doing to stay socially responsible while adapting to changing trends in the market.

  • 3:20 pm
  • 3:50 pm
  • STEP Digital

What are brands doing to stay socially responsible while adapting to changing trends in the market.

  • Mamta Varerkar Yellow
  • Malak Jaafar ICRC
  • Michelle Walsh Majid Al Futtaim
  •  
    February 13, 2019
  •  
    4:00 pm
  •  
    STEP Digital
  • STEP Digital

Publicity: piss people off or play it safe - Powered by DMS

Debating good publicity and bad publicity, and the best way for brands to get to their audience.

  • 4:00 pm
  • 4:30 pm
  • STEP Digital

Debating good publicity and bad publicity, and the best way for brands to get to their audience.

  • Maha Abouelenein Organizational Consultants
  • Yasmin Alahmad Boopin
  • Caitlyn Davey Lovin Dubai
  •  
    February 13, 2019
  •  
    2:30 pm
  •  
    STEP Digital
  • STEP Digital

Keynote by MBC's Ali Jaber

  • 2:30 pm
  • 3:00 pm
  • STEP Digital

  •  
    February 14, 2019
  •  
    3:50 pm
  •  
    STEP Digital
  • STEP Digital

Digital closing remarks

  • 3:50 pm
  • 4:00 pm
  • STEP Digital

  •  
    February 13, 2019
  •  
    10:00 am
  •  
    STEP Money
  • STEP Money

X & Money opening remarks

  • 10:00 am
  • 10:10 am
  • STEP Money

  •  
    February 13, 2019
  •  
    10:10 am
  •  
    STEP Money
  • STEP Money

VISA: Fintech Fasttrack Program

  • 10:10 am
  • 10:40 am
  • STEP Money

  • Otto Williams VISA
  •  
    February 13, 2019
  •  
    11:40 am
  •  
    STEP Money
  • STEP Money

Bursting the blockchain bubble

How is blockchain being used by banks and governments? What are various governments (including the UAE) doing to accelerate but…

  • 11:40 am
  • 12:15 pm
  • STEP Money

How is blockchain being used by banks and governments? What are various governments (including the UAE) doing to accelerate but also regulate its use? How are central banks keeping up with blockchain? Is it more likely that these changes are happening gradually or will there be a turning point?

  • Faisal Al-Hawi Smart Dubai Government
  • Brian Meenagh Latham & Watkins LLP
  • Marta Piekarska Hyperledger
  •  
    February 14, 2019
  •  
    3:50 pm
  •  
    STEP Money
  • STEP Money

Keeping up with cashless payments

What new types of POS technology and digital wallets are traditional retailers and businesses adopting? What are their main features…

  • 3:50 pm
  • 4:20 pm
  • STEP Money

What new types of POS technology and digital wallets are traditional retailers and businesses adopting? What are their main features and how are they changing the game? Discussing strategies used to gaining the trust of traditional businesses in order to sell them the technology.

  • Sirish Kumar Telr
  • Shezan Amiji Beam Wallet
  •  
    February 13, 2019
  •  
    12:30 pm
  •  
    STEP Money
  • STEP Money

Betting on fintechs: investments & funds

The amount invested in fintech firms around the world in the first half of 2018 has surpassed the figure for…

  • 12:30 pm
  • 1:00 pm
  • STEP Money

The amount invested in fintech firms around the world in the first half of 2018 has surpassed the figure for the whole of 2017. What's next? What are fintech funds looking for? What are traditional investors looking for in fintechs? What is the role of regtech here?

  • Faisal Hakki AB Ventures
  • Otto Williams VISA
  • Gaurav Dhar Marshal
  •  
    February 13, 2019
  •  
    2:00 pm
  •  
    STEP X
  • STEP X

The future of work

Debating AI's promise of high-productivity, and the questions raised about the broader impact of automation on jobs, skills, wages, and…

  • 2:00 pm
  • 2:30 pm
  • STEP X

Debating AI's promise of high-productivity, and the questions raised about the broader impact of automation on jobs, skills, wages, and the nature of work itself. 

  • Omar Farooqui Coded Minds
  • Anis Sahbani Enova Robotics
  • Hicham Wifaq IBM
  •  
    February 14, 2019
  •  
    11:00 am
  •  
    STEP X
  • STEP X

Smart cities: building with data

With the evolution of smart cities, our lives will be transformed by the data we generate, hence the need for…

  • 11:00 am
  • 11:30 am
  • STEP X

With the evolution of smart cities, our lives will be transformed by the data we generate, hence the need for more cyber-security. Discussing the excessive need for cyber security in smart cities, and what is required from the stakeholders to enhance security.

  • Ranjit Rajan IDC
  • Muneer Zuhdi Nokia
  • Sumit Chowdhury Gaia Smart Cities
  •  
    February 14, 2019
  •  
    12:00 pm
  •  
    STEP X
  • STEP X

Volkswagen's future of mobility

  • 12:00 pm
  • 12:30 pm
  • STEP X

  • Jannis Sutor Volkswagen AG
  •  
    February 13, 2019
  •  
    3:30 pm
  •  
    STEP X
  • STEP X

Framing the future of healthtech

Talking about security and trust, challenges to implement digital tech in existing hospitals, and discussing data and infrastructure.

  • 3:30 pm
  • 4:00 pm
  • STEP X

Talking about security and trust, challenges to implement digital tech in existing hospitals, and discussing data and infrastructure.

  • Sana Farid Munfarid
  • Gunay Aliyeva First Medicine
  • Mussaad Al-Razouki Kuwait Life Sciences Company
  •  
    February 13, 2019
  •  
    4:00 pm
  •  
    STEP X
  • STEP X

X & Money closing remarks

  • 4:00 pm
  • 4:05 pm
  • STEP X

  •  
    February 14, 2019
  •  
    10:00 am
  •  
    STEP X
  • STEP X

X & Money opening remarks

  • 10:00 am
  • 10:15 am
  • STEP X

  •  
    February 14, 2019
  •  
    10:30 am
  •  
    STEP X
  • STEP X

Decision making: marrying people & machines

Debating decision making with AI, when does AI and people's brain meet? And, what will be the socio-political impacts of…

  • 10:30 am
  • 11:00 am
  • STEP X

Debating decision making with AI, when does AI and people's brain meet? And, what will be the socio-political impacts of AI decision making?

  • Asma Shabab IBM Watson IoT
  • Amr Awadallah Cloudera
  • Samer Obeidat Investifai
  • Maya Hojeij Dubai TV
  •  
    February 13, 2019
  •  
    3:00 pm
  •  
    STEP X
  • STEP X

MaaS revolution: bundling, active travel & sustainability

Discussing the regulatory framework required to encourage new transport modes and business models. The use of data to accelerate the…

  • 3:00 pm
  • 3:30 pm
  • STEP X

Discussing the regulatory framework required to encourage new transport modes and business models. The use of data to accelerate the development of new mobility services and enable effective operations. 

  • Kaj Pyyhtiä MaaS Global Ltd.
  • Khalifa Laaksonen RideHoop Ltd
  •  
    February 13, 2019
  •  
    2:30 pm
  •  
    STEP X
  • STEP X

Connected lifestyle: AI and IoT

Talking about privacy and security of the connected life. The effectiveness of virtual assistants across nations (languages, accents, etc...). Are…

  • 2:30 pm
  • 3:00 pm
  • STEP X

Talking about privacy and security of the connected life. The effectiveness of virtual assistants across nations (languages, accents, etc...). Are these smart devices designed to suit people of all abilities?

  • Cécile Cremer Wandering the Future
  • Rima Semaan Microsoft
  • Hassan Sheikh Twistar
  • Kester Wong Pundi X
  •  
    February 14, 2019
  •  
    2:00 pm
  •  
    STEP X
  • STEP X

Powering the last mile

Discussing the evolution of last mile with a tie into the evolution of the customer's expectation, and challenges faced.

  • 2:00 pm
  • 2:30 pm
  • STEP X

Discussing the evolution of last mile with a tie into the evolution of the customer's expectation, and challenges faced.

  • Samar Singla Jugnoo
  • Damien Drap Uber
  • Tanya Rawat Skoot Mobility
  •  
    February 14, 2019
  •  
    2:35 pm
  •  
    STEP Money
  • STEP Money

Tech & democratizing finance

Certain fintechs are making it easier and cheaper for a wider range of people to get advice on financial planning,…

  • 2:35 pm
  • 3:05 pm
  • STEP Money

Certain fintechs are making it easier and cheaper for a wider range of people to get advice on financial planning, investment, asset and wealth management, etc. How are these disrupting traditional financial institutions? How are these fintechs addressing needs? To what extent are these technologies actually better, more efficient, or cheaper than human employees? How are commercial banks partnering with/integrating fintech? What are neobanks doing differently? Are there threats or opportunities for those dealing with high net worth individuals?

  • Samer Obeidat Investifai
  • Danny Jabbour Sarwa.co
  • Jean Riachi FFA Private Bank
  •  
    February 14, 2019
  •  
    3:05 pm
  •  
    STEP Money
  • STEP Money

RIP crypto (as we know it): what's next?

Cryptocurrencies started as a disruptive, independent movement, but slowly became more and more mainstream and regulated. Now the UAE has…

  • 3:05 pm
  • 3:35 pm
  • STEP Money

Cryptocurrencies started as a disruptive, independent movement, but slowly became more and more mainstream and regulated. Now the UAE has issued the first government-backed cryptocurrency, and the UAE and KSA are collaborating on a cross-border currency. How is crypto evolving, and why? What is the future of digital currencies, their use and who controls them? Can traditional banking and crypto co-exist?

  • Constantin Papadimitriou Pundi X
  • Adnan Haider Regal RA DMCC
  •  
    February 13, 2019
  •  
    10:40 am
  •  
    STEP Money
  • STEP Money

The future is fintech: from disruption to status quo

Fintechs began as a disruption, but are quickly evolving into the status quo. With so many types of financial technologies…

  • 10:40 am
  • 11:25 am
  • STEP Money

Fintechs began as a disruption, but are quickly evolving into the status quo. With so many types of financial technologies being developed, there is little debate that the future is fintech - and that future is here. What is debatable is how that future will actually look. What are benefits but also limitations and challenges of fintech?With these disruptions, traditional financial institutions are changing their business models, collaborating with startups, developing their own tech, etc. What are the various ways to evolve and collaborate? What does it take to stay ahead of the game?

  • Sirine Faddoul VISA
  • Yehia Badawy Rain
  •  
    February 14, 2019
  •  
    4:20 pm
  •  
    STEP Money
  • STEP Money

X & Money closing remarks + Volkswagen competition winner announcement

  • 4:20 pm
  • 4:30 pm
  • STEP Money