Guess who’s beh(AI)nd our outdoor campaign!

Have you spotted our latest outdoor advertising campaign?
If so, you may have noticed the witty and humorous tech-related taglines that accompany the ads 😎 Well, we’re excited to reveal that these taglines were all generated thanks to OpenAI’s language model, ChatGPT!

Using ChatGPT to generate funny tech-related taglines shows the power of AI in advertising. By leveraging advanced technology like ChatGPT, companies like Step can create more impactful campaigns that connect with their target audience in new and innovative ways.

You can find out more about ChatGPT and the future of AI at Step Conference on 22-23 February at Dubai Internet City.

*This blog may or may not have been generated by ChatGPT 👀