Media coverage has always been an obsession for the corporate world, brands, and personalities. Coverage not only reflects the happenings and the facts, but emphasizes the importance of a certain happening, and empowers it.
In the world of ‘mass media’, the concept of ‘media coverage’ hascertainly evolved: From the basic text reporting, all the way to audio-visualcoverage, up until live streaming and social media videos.
Nowadays, ‘digital media coverage’ refers to the entire portfolioof articles, video content or other types of digital content where astory/brand/event/personality is discussed or shown.
But how could we move into something that is more advanced, more custom, and more tech-oriented? How can we evolve from ‘mass’ to ‘niche’? and what is the best way to get the right coverage reach the right audience?
An innovative solution
Limelines is the MENA region’s first content curation platform which uses the latest technologies in Machine Learning and Artificial Intelligence to customize the reading experience of its users. Upon creating your Limelines profile, the platform will ask you to select the topics that drive you most and that you would like to stay informed about. The system will then craft and personalize your reading feed to your desire in a way to keep you always in the know, on the go.
Limelines partners with thousands of publishers across the MENAregion to provide its readers with a comprehensive collection of stories whichthey can enjoy in English, Arabic, and French.
Reaching this point, how would that highly dynamic and complexplatform excel in media coverage?
Limelines’ solutions are numerous, and the platform enjoys redefiningthe capacities of what a media coverage can do, driven by the power of curationart and storytelling tools. Rather than any mainstream mass media coverage,Limelines is more selective and targeted. It sits at this nice intersectionbetween human talent and machine-led functionality to provide a one-of-a-kindpersonalized service to its audience.
Curation at its best
Through its ‘Curations’, it collects and groups a series of storiesfrom millions of articles, features, podcasts and videos the platform hosts, toreveal trends and share analytical insights worth discovering. Mostimportantly, it can create the most comprehensive yet targeted media coverage.Comprehensive, as it sources information from the diverse MENA publishers.Think of it as your industry specialized, tech-advanced, media partner.Targeted, as it addresses its audience by the topic they follow, whichguarantees the most efficient and impactful media reach for the coverage.Limelines’ sophisticated notification and newsletter services also assure thebest direct distribution of information to your specific audience.
From advertising to storytelling
Limelines brings to the MENA region the latest in the world ofstorytelling (advertising). Thus, it created special solutions to allow brands to tell their story. Away fromintrusive ads, its mobile solutions are seamless, yet again targeted. In aregion’s first, your event can be communicated through full screen images,storyboards, native articles, and videos. Rather than announcing your eventrandomly, Limelines allows you to reach out to your selected audience and makessure your campaign finds attentive recipients.
Limelines is your disruptive media partner. From content to brand solutions, let’s make coverage a new art.
