Step Pakistan Main Partner Checkout.com just released their 'Digital Transformation in MENA and Pakistan' report where they dive into the most significant trends and trajectories at play – including the increase of buy now, pay later as a payment method, and the adoption of online shopping.
Using year-on-year data from 10,000+ consumers, Checkout.com's new MENA and Pakistan report dives into the most significant trends and trajectories at play – including the increase of buy now, pay later as a payment method, and the adoption of online shopping.
Plus, explore insights from experts at The MENA Fintech Association, Visa, ApplePay, and the region’s fastest-growing buy now, pay later solution Tamara.
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Research highlights:
- Year-on-year e-commerce continued to skyrocket, achieving double-digit growth in 2021
- 83% of MENA consumers say they’ll maintain or increase their current level of online spending into 2022
- 33% of consumers in MENA cite cross-border shopping as the number one reason for shopping online
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