February 11 - 12, 2020Dubai Internet City
Asad Rehman, Director of Media and Digital Transformation at Unilever in MENA, joined Turi Munthe from North Base Media in a fireside chat on STEP Digital stage earlier this year, to discuss media communication and digital transformation for brands.
Below are the key takeaways from the conversation around digital formats, communication management, data and digital entrepreneurship.
From that Asad concluded with an advice for all startups, by saying that the reason why some of them fail to scale is because either they’re not solving a problem or because they’re not fulfilling a consumer need, and what they need to do is to focus more on consumers and on the market to drive energy and scale.
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