February 13 – 14,2019Dubai

The Most Experiential
Tech Festival in the Middle East

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step digital

STEP Digital tackles the latest global trends in digital marketing, brands, advertising tech, and content. Brand Managers, CMOs, Influencers, and digital gurus take the stage, host workshops, and network to also meet startups in the digital media space.

What We Cover

 

STEP Digital Speakers

More Speakers Coming Soon

Mustafa
Shamseldin

PepsiCo

Mustafa
Shamseldin

PepsiCo

Vice President – Snacks Category for Middle East & North Africa region at PepsiCo. He has more than 20 years of sales, marketing and general management experience in both small and multi-billion-dollar businesses covering more than 20 countries across the Middle East, North Africa and Turkey where he led some of the most valuable global brands and trademarks, launched numerous successful products and innovations, and built new brands from scratch. In his role as Vice President Snacks Category, Middle East & North Africa for PepsiCo, he leads the development of PepsiCo’s snacks portfolio including the largest food brands in the region such as Lays, Doritos, Cheetos and Sunbites. Mustafa has been with PepsiCo since 2008 when he started as the Marketing Director for Pepsi Cola Egypt, before moving to different roles across the region including GCC Marketing Director, General Manager Saudi & Yemen Beverages, and Vice President for Sales & New Business Development. Prior to PepsiCo, Mustafa worked across the Middle East, Turkey and Africa region at different companies including Procter & Gamble, Henkel, and Americana Foods. He has a bachelor’s degree in mechanical engineering from the American University in Cairo and has attended several executive education and development programs including ‘Creating and Implementing Strategy for Competitive Advantage’ from the Wharton Business School, and ‘Basics in International Management’ from the Cranfield School of Management. His passions are social and economic development and the support for startups and small businesses, which he has fulfilled through mentorship, judging in major startup competitions, as well as contributing opinion articles to key publications. Mustafa is currently based in Dubai, UAE.

Peter
DeBenedictis

Microsoft

Peter
DeBenedictis

Microsoft

Leads the marketing function for Microsoft in the Middle East and Africa region, a role he assumed in March 2017. His team takes an integrated marketing and communications approach, using digital marketing and traditional channels to both build the Microsoft brand and also engage customers and partners on their purchase journey. Peter’s has lived and worked in the Middle East region for over 30 years and has deep experience of growing business in diverse Emerging Markets. Prior to joining Microsoft, he has had a distinguished career leading the marketing function in several of the world’s leading brands, including General Electric, Philips, and FedEx, where he has led multiple growth and investment programs to drive top line growth. He has built multiple public private partnerships with large government organizations to drive regional technology development, local software and engineering skills , and entrepreneurship. Peter has been a regular speaker at Marketing conferences across the region and is a member of several industry organizations. He is a past President of the Alumni Association of Dubai College, one of the top non-profit British schools in the region, and is also a member of their Board of Governors. Peter is based in Dubai with his wife and two children aged 10 and 4.

Eric
Fulwiler

VaynerMedia

Eric
Fulwiler

VaynerMedia

A sought-after expert, contributor, and speaker on key developments in and the future of social media and communications. Eric is executive director of the London office of digital agency VaynerMedia, whose clients include General Electric, Pepsico, Unilever and Anheuser-Busch InBev, among others. Previously, Eric worked at Mullen Lowe Group, an international full-service agency headquartered in NYC and London, which works with brands including Google, JetBlue Airlines, American Honda Motors, and Bose Audio.

Lukas
Krejca

ROI Hunter

Lukas
Krejca

ROI Hunter

Heads the MENA team of ROI Hunter and Business Factory and is responsible for company’s business in the region. Based out of Dubai, he has been associated with ROI Hunter - a Facebook Marketing Partner & Google Premium Partner - for the past 3 years. Beyond his role as he loves to share his knowledge and experience during various trainings and workshops, including University of Dubai and video tutorials under WeSpeakDigital channel.

STEP Digital Ecosystem Partners