February 13 – 14,2019Dubai

The Most Experiential
Tech Festival in the Middle East

Super Early Bird Ends In:

step digital

STEP Digital tackles the latest global trends in digital marketing, brands, advertising tech, and content. Brand Managers, CMOs, Influencers, and digital gurus take the stage, host workshops, and network to also meet startups in the digital media space.

What We Cover

Brands & advertising

Stories from brands on staying relevant in the digital age with insights on the evolution of consumer behavior, and the use datasets in digital platforms.

Publishers & Platforms

Publishers moving from print to digital. How is technology enhancing readers experiences through backend technologies like AI.

Programmatic Ads & Artificial intelligence

Artificial intelligence development in the programmatic advertising space, debating the survival of agencies and their advancement.

Influencers & Content

Influencers collaborating with brands, and content evolving in formats and contexts. Discussing the importance to publicly disclose relationships, and the involvement of regulatory bodies in the process.

 

STEP Digital Speakers

More Speakers Coming Soon

Mustafa
Shamseldin

PepsiCo

Mustafa
Shamseldin

PepsiCo

Vice President – Snacks Category for Middle East & North Africa region at PepsiCo. He has more than 20 years of sales, marketing and general management experience in both small and multi-billion-dollar businesses covering more than 20 countries across the Middle East, North Africa and Turkey where he led some of the most valuable global brands and trademarks, launched numerous successful products and innovations, and built new brands from scratch. In his role as Vice President Snacks Category, Middle East & North Africa for PepsiCo, he leads the development of PepsiCo’s snacks portfolio including the largest food brands in the region such as Lays, Doritos, Cheetos and Sunbites. Mustafa has been with PepsiCo since 2008 when he started as the Marketing Director for Pepsi Cola Egypt, before moving to different roles across the region including GCC Marketing Director, General Manager Saudi & Yemen Beverages, and Vice President for Sales & New Business Development. Prior to PepsiCo, Mustafa worked across the Middle East, Turkey and Africa region at different companies including Procter & Gamble, Henkel, and Americana Foods. He has a bachelor’s degree in mechanical engineering from the American University in Cairo and has attended several executive education and development programs including ‘Creating and Implementing Strategy for Competitive Advantage’ from the Wharton Business School, and ‘Basics in International Management’ from the Cranfield School of Management. His passions are social and economic development and the support for startups and small businesses, which he has fulfilled through mentorship, judging in major startup competitions, as well as contributing opinion articles to key publications. Mustafa is currently based in Dubai, UAE.

Naji
Ghaziri

Nestlé Middle East

Naji
Ghaziri

Nestlé Middle East

A geek & nature lover at heart with a huge passion for communication and everything connected . I started my career at OMD before moving to Nestlé in 2013 as a Brand Manager and digital champion for MAGGI in the Middle East. During the first 4 years my focus was to help MAGGI set a it's own unique digital footprint in the region driven by MAGGI DIARIES. In 2016, I joined the global digital acceleration team in Nestlé working with different markets and brands on their digital and e-business priorities before coming back to Dubai a year later as Digital marketing Manager. Today along with a passionate team we work to help Nestlé build brands powered by digital and create consumer journey's online with our purpose and values at core.

Richard
Fitzgerald

Augustus DMCC

Richard
Fitzgerald

Augustus DMCC

Managing Director and Found of Augustus, a ‘new media’ company, publishers of Lovin Dubai and Lovin Saudi. He has been working in the media advertising space for the past 12 years at agencies in Ireland, England and the UAE on clients such as The Coca-Cola Company, HSBC, Nissan, Nike. Fascinated about changing media consumption habits, and passionate about creating effective brand communications through native adverting, Richard aspires to making Augustus the ‘new media’ company of choice in the Middle East.

Zeynab
El-Helw

Fashion Pirate

Zeynab
El-Helw

Fashion Pirate

A well-known Fashion, Lifestyle, Travel influencer and Entrepreneur. She has graduated from Central Saint Martins University of the Arts, with an honors degree in Fashion, specializing in costume and theatre. She then earned a master’s degree in marketing and a second in international business management. For the past year, Zeynab has been an inspiration for young women. She married her best friend in a magical wedding in Barcelona, transitioned from a corporate job at a luxury fashion brand to become a successful full-time digital marketeer and social media personality.

Raj
Kotecha

Creative Content Agency

Raj
Kotecha

Creative Content Agency

Produces creative content, enabling best-in-class brands and entrepreneurs to influence decision-makers in their industry. Over two decades, Raj has built audiences, engagement and opportunities for both his clients as well as his own original ventures in media, business and entertainment. Raj is a former DJ and celebrity interviewer that took to YouTube early on to promote his music career. Quickly recognised by brands, he built out his agency in 2006 and expanded to Dubai in 2014. Since moving to the region, Raj has founded the fastest growing networking event in Dubai, My Friends Your Friends.

Mamta
Varerkar

Yellow

Mamta
Varerkar

Yellow

A digital marketing consultant and expert with more than 13 years of experience. She has developed omni-channel, 360-degree marketing campaigns for various companies and sectors, ranging from automotive to telecommunications and from travel to commence. Mamta is a partner and Digital Director at Yellow - branding and digital consultancy based in Dubai, UAE and the CMO of Ejarcar, a startup which is UAE’s largest online car rental marketplace.Her primary area of expertise is defining digital and social media marketing strategies for SME’s and startups. Mamta is also very passionate about the startup ecosystem and co-hosts a podcast called: Startup Hustle Middle East, where she shares growth-hacking tips which are beneficial to entrepreneurs and interviews founders from the region.

Ramez
Youssef

Tayarah

Ramez
Youssef

Tayarah

His inspiring career was launched upon his graduation with high honors as an Architectural Engineer. After his experience with the military, he discovered his flair for standup comedy, only one of his many talents along with hosting events and creating digital content. It also sparked his passion for communication with his fans, which led him to the very beginning of Tayarah’s rapid growth, as the presenter of Disalata’s famous “Mish Impossible” YouTube-based show for three seasons. In parallel, Ramez was actively working on developing his career as a lighting designer in charge of the Middle East and Africa at Philips for seven years, surprisingly paving the way for his newfound talent. Co-founded by Ramez and his partner Mohamed El Bassiouni, the next phase of his career saw Disalata transform into Tayarah to become what it is today. Instantly, Tayarah started booming with accomplishments that reflected Ramez' creativity. It was time for Ramez to solely dedicate his passion and talent to this field in his professional life. Today, Ramez’ responsibilities at Tayarah include heading the creative department, developing the business, and constantly motivating the team to look out for the next big thing.

Hussam
Hammo

Tamatem Inc.

Hussam
Hammo

Tamatem Inc.

Founder & CEO of Tamatem Inc., the leading mobile games publisher in the Arabic speaking market. He is a serial-entrepreneur who founded Faye3.com, the first Arabic social network that was acquired by Maktoob.com which was later acquired by Yahoo. Hussam then co-founded Wizards Productions in 2009 a gaming studio and finally Tamatem, which currently has 30 employees in its HQ in Amman, Jordan where they have published 40 games with over 55M downloads.

Peter
DeBenedictis

Microsoft

Peter
DeBenedictis

Microsoft

Leads the marketing function for Microsoft in the Middle East and Africa region, a role he assumed in March 2017. His team takes an integrated marketing and communications approach, using digital marketing and traditional channels to both build the Microsoft brand and also engage customers and partners on their purchase journey. Peter’s has lived and worked in the Middle East region for over 30 years and has deep experience of growing business in diverse Emerging Markets. Prior to joining Microsoft, he has had a distinguished career leading the marketing function in several of the world’s leading brands, including General Electric, Philips, and FedEx, where he has led multiple growth and investment programs to drive top line growth. He has built multiple public private partnerships with large government organizations to drive regional technology development, local software and engineering skills , and entrepreneurship. Peter has been a regular speaker at Marketing conferences across the region and is a member of several industry organizations. He is a past President of the Alumni Association of Dubai College, one of the top non-profit British schools in the region, and is also a member of their Board of Governors. Peter is based in Dubai with his wife and two children aged 10 and 4.

Eric
Fulwiler

VaynerMedia

Eric
Fulwiler

VaynerMedia

A sought-after expert, contributor, and speaker on key developments in and the future of social media and communications. Eric is executive director of the London office of digital agency VaynerMedia, whose clients include General Electric, Pepsico, Unilever and Anheuser-Busch InBev, among others. Previously, Eric worked at Mullen Lowe Group, an international full-service agency headquartered in NYC and London, which works with brands including Google, JetBlue Airlines, American Honda Motors, and Bose Audio.

Lukas
Krejca

ROI Hunter

Lukas
Krejca

ROI Hunter

Heads the MENA team of ROI Hunter and Business Factory and is responsible for company’s business in the region. Based out of Dubai, he has been associated with ROI Hunter - a Facebook Marketing Partner & Google Premium Partner - for the past 3 years. Beyond his role as he loves to share his knowledge and experience during various trainings and workshops, including University of Dubai and video tutorials under WeSpeakDigital channel.

STEP Digital Ecosystem Partners