February 2020Dubai Internet City
February 2020 DUBAI INTERNET CITY
February 13 – 14,2019Riyadh
STEP Digital tackles the latest global trends in digital marketing, brands, advertising tech, and content. Brand Managers, CMOs, Influencers, and digital gurus take the stage, host workshops, and network to also meet startups in the digital media space.
Stories from brands on staying relevant in the digital age with insights on the evolution of consumer behavior, and the use datasets in digital platforms.
Publishers moving from print to digital. How is technology enhancing readers experiences through backend technologies like AI.
Artificial intelligence development in the programmatic advertising space, debating the survival of agencies and their advancement.
Influencers collaborating with brands, and content evolving in formats and contexts. Discussing the importance to publicly disclose relationships, and the involvement of regulatory bodies in the process.
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