February 13 – 14,2019Dubai

The Most Experiential
Tech Festival in the Middle East

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step digital

STEP Digital tackles the latest global trends in digital marketing, brands, advertising tech, and content. Brand Managers, CMOs, Influencers, and digital gurus take the stage, host workshops, and network to also meet startups in the digital media space.

What We Cover

Brands & advertising

Stories from brands on staying relevant in the digital age with insights on the evolution of consumer behavior, and the use datasets in digital platforms.

Publishers & Platforms

Publishers moving from print to digital. How is technology enhancing readers experiences through backend technologies like AI.

Programmatic Ads & Artificial intelligence

Artificial intelligence development in the programmatic advertising space, debating the survival of agencies and their advancement.

Influencers & Content

Influencers collaborating with brands, and content evolving in formats and contexts. Discussing the importance to publicly disclose relationships, and the involvement of regulatory bodies in the process.

 

STEP Digital Speakers

More Speakers Coming Soon

Mustafa
Shamseldin

PepsiCo

Mustafa
Shamseldin

PepsiCo

Vice President – Snacks Category for Middle East & North Africa region at PepsiCo. He has more than 20 years of sales, marketing and general management experience in both small and multi-billion-dollar businesses covering more than 20 countries across the Middle East, North Africa and Turkey where he led some of the most valuable global brands and trademarks, launched numerous successful products and innovations, and built new brands from scratch. In his role as Vice President Snacks Category, Middle East & North Africa for PepsiCo, he leads the development of PepsiCo’s snacks portfolio including the largest food brands in the region such as Lays, Doritos, Cheetos and Sunbites. Mustafa has been with PepsiCo since 2008 when he started as the Marketing Director for Pepsi Cola Egypt, before moving to different roles across the region including GCC Marketing Director, General Manager Saudi & Yemen Beverages, and Vice President for Sales & New Business Development. Prior to PepsiCo, Mustafa worked across the Middle East, Turkey and Africa region at different companies including Procter & Gamble, Henkel, and Americana Foods. He has a bachelor’s degree in mechanical engineering from the American University in Cairo and has attended several executive education and development programs including ‘Creating and Implementing Strategy for Competitive Advantage’ from the Wharton Business School, and ‘Basics in International Management’ from the Cranfield School of Management. His passions are social and economic development and the support for startups and small businesses, which he has fulfilled through mentorship, judging in major startup competitions, as well as contributing opinion articles to key publications. Mustafa is currently based in Dubai, UAE.

Maha
Abouelenein

Organizational Consultants

Maha
Abouelenein

Organizational Consultants

One of the MENA region’s top communications executives. From working with tech giants like Google and Netflix, to homegrown regional brands like Careem and Orascom, Maha has built her career advising Fortune 500 companies, high growth tech startups, and top government bodies in the USA, UAE, and Egypt. She is the founder of Organizational Consultants, and Digital & Savvy and you can listen to her podcast ""Savvy Talk"" where ever you listen to podcasts. Raised and educated in the Minnesota (USA) to Egyptian parents, she is home in both West and Arab worlds. She thrives on storytelling, building scalable campaigns, and thought leadership. Maha is a Mentor in Residence for TechStars and works with start-ups across the region to learn how to maximize their reputation currency and communicate better.

Yara
Yehia

Tripdizer

Yara
Yehia

Tripdizer

Born and raised in Egypt, studied bio-technology and worked in the field for 4 years then decided to pursue travel full-time in early 2016. Started a travel blog which resonated with Egyptians and Arabs around the world since it was published in Arabic. The blog gathered travellers and explorers in one place and has become a travel community of 200K+ members . The community watched and followed our journeys around the world to get the best tips and tricks for their favourite cities butstill they needed more.I Co-Founded TRIPDIZER, a travel website tailoring packages for travellers around the world based on their interests, budget and purpose of travel.

Naji
Ghaziri

Nestlé Middle East

Naji
Ghaziri

Nestlé Middle East

A geek & nature lover at heart with a huge passion for communication and everything connected . I started my career at OMD before moving to Nestlé in 2013 as a Brand Manager and digital champion for MAGGI in the Middle East. During the first 4 years my focus was to help MAGGI set a it's own unique digital footprint in the region driven by MAGGI DIARIES. In 2016, I joined the global digital acceleration team in Nestlé working with different markets and brands on their digital and e-business priorities before coming back to Dubai a year later as Digital marketing Manager. Today along with a passionate team we work to help Nestlé build brands powered by digital and create consumer journey's online with our purpose and values at core.

G'man

GROUPM

G'man

GROUPM

We don't have our business, if we do not mind our client's business. G'man has always put the clients at the center of all things, as without them we have no reason to exist in the first place. Passionate about preparing the business for the future in the ever-changing marketing ecosystem, firmly believes in driving accountability for marketing return on investment. He is currently leading the delivery of all Distributed Ledger Technology related services that are at the intersection of data, technology & content at GroupM. He is also the Global Client Lead for PepsiCo and Pizza Hut at WPP where he is helping his teams across the world in partnering their clients in the transformation across insights, technology and marketing. He has been in the media industry since 1990 in various capacities across strategy, operations, technology and business development at Mindshare, GroupM and WPP in India and Asia Pacific. Follow his tweets on Technology and Philosophy @GowthamanR

Pedro
Sellos

AUD

Pedro
Sellos

AUD

Joined AUD in Spring 2017 prior to which he worked for nine years in the Communications and Media Studies Department at ISE Business School in Sao Paulo, Brazil. He has directed several Master’s and Executive Programs in Media and Communications which focused on innovation, entrepreneurship and digital strategies for media companies, and has also taught a variety of courses related to social media, new business models for media firms and corporate communications. Given his diverse background in academia and media, Dr. Sellos has worked as a consultant for large media groups in Latin America. He has also been a visiting professor at IESE Business School in Spain and at the School of Communications and Arts at the University of Sao Paulo.

Asad
Rehman

Unilever

Asad
Rehman

Unilever

Director Media & Digital Transformation, Unilever MENA Asad manages Unilever’s media investments across the Middle East and North Africa region. He is also responsible for driving communication excellence and innovation as well as digital as a discipline across the region. Asad has been in this role since August 2013, prior to which he managed Global Media for Unilever’s Foods business based out of Unilever’s HQ in London. Prior to joining Unilever, Asad did various assignments for MindShare/Group M in various parts of the world. He managed local offices in Vietnam and Pakistan for them, did a global role in London, and managed regional projects in AsiaPac and LATAM. Asad is a technology enthusiast and an internationalist at heart, and considers himself fortunate to be working in the Middle East. Asad is a Board Member of The Marketing Society Middle East. Connect with Asad on LinkedIn and follow him on Twitter @asadchawla.

Khaled
Ismail

Tetra Pak

Khaled
Ismail

Tetra Pak

VP Communications - Europe, Central Asia, Middle East & Africa Region – Tetra Pak Khaled is the VP Communications for Europe, Central Asia, Middle East & Africa Region with over 16 years of service in Tetra Pak. He has more than 25 years’ experience, which started in advertising and then continued in international sales, marketing and branding in FMCG and Food Packaging Industries, including Tetra Pak and The Coca-Cola Company. Khaled has a Bachelor of Commerce degree from Concordia University - Canada. He also completed several executive programmes in leadership and management at Ashridge - UK, IMD - Switzerland and Harvard Business School - USA. Khaled is also a serial investor in several start-ups, a US based Environmental Technology Company (Green Source Energy), a Lebanese Private Bank (Cedrus Bank), a Swedish Beverage Company (Caliente), a Dubai based Security and Business Continuity Consultancy (Tessera) and a Co-Founder of a Social Media App Company (1TAM). Khaled is Chairman and Board Member of the Marketing Society Middle East and a regular speaker at International events and conferences around the world. LinkedIn blogger @ #Thisiswhatticklesme

Sanaa
Bougazzoul

L'Oreal

Sanaa
Bougazzoul

L'Oreal

Has over 14 years of experience in the Middle East region under her belt, ranging from consumer centricity and insights to digital and marketing transformation of more than 20 brands. In her current role as the Chief Marketing Officer, her core focus is to drive the digital transformation of the entire L’Oréal Middle East business whilst building “love brands”, driving the media shift to digital/ROI measurement and leading the acceleration of e-commerce. Sanaa believes in the “Test and learn is the new perfection"" motto and is always in pursuit of reinforcing the collaboration spirit within her team and the digital community at large.

Vit
Kodousek

Square Motion

Vit
Kodousek

Square Motion

A producer and executive director of Square Motion - a Video Marketing Agency in Dubai. As a serial entrepreneur he has been working in the media for the last 20 years. He has been in front of and behind the camera for almost all his adult life. He has produced and created more than 1200 video projects. He is helping companies and businesses to grow their online visibility with engaging videos. He believes that video is the best sales and marketing tool - and passionately shares his belief with other business owners. Vit is keen speaker on topic of Video marketing. He is originally from Prague, Czech Republic, and for last 7 years, he calls Dubai his new home. Vit Kodousek is Dubai's video marketing expert.

Mark
Melling

Verizon Media

Mark
Melling

Verizon Media

Leads RYOT Studio in EMEA. RYOT Studio is Verizon Media's immersive storytelling platform, featured and celebrated at iconic film festivals such as the Oscars. The team produce award winning creative content for some of the world's biggest brands. RYOT is a world leader in AR/VR, and 360 content.

Caitlyn
Davey

Lovin Dubai

Caitlyn
Davey

Lovin Dubai

Editorial director at Lovin Dubai, Caitlyn has previously worked for 7DAYS UAE, Time Out, ARN News Centre and in broadcast media in Australia.

Richard
Fitzgerald

Augustus DMCC

Richard
Fitzgerald

Augustus DMCC

Managing Director and Found of Augustus, a ‘new media’ company, publishers of Lovin Dubai and Lovin Saudi. He has been working in the media advertising space for the past 12 years at agencies in Ireland, England and the UAE on clients such as The Coca-Cola Company, HSBC, Nissan, Nike. Fascinated about changing media consumption habits, and passionate about creating effective brand communications through native adverting, Richard aspires to making Augustus the ‘new media’ company of choice in the Middle East.

Zeynab
El-Helw

Fashion Pirate

Zeynab
El-Helw

Fashion Pirate

A well-known Fashion, Lifestyle, Travel influencer and Entrepreneur. She has graduated from Central Saint Martins University of the Arts, with an honors degree in Fashion, specializing in costume and theatre. She then earned a master’s degree in marketing and a second in international business management. For the past year, Zeynab has been an inspiration for young women. She married her best friend in a magical wedding in Barcelona, transitioned from a corporate job at a luxury fashion brand to become a successful full-time digital marketeer and social media personality.

Andy
Tian

Asia Innovations Group

Andy
Tian

Asia Innovations Group

The CEO and co-founder of Asia Innovations Group (AIG), a leading mobile social entertainment platform in Asia with over USD $150m revenue in 2017. Before AIG he founded XPD Media, a social games company which was acquired by Zynga. As GM of Zynga China, Andy operated a portfolio of top-ten mobile games accessible in 15 languages globally. Previously, Andy led Google’s mobile business in China where he introduced Android to the Chinese market. At AIG, Andy has integrated the Gifto token into their flagship livestreaming app Uplive ($100m USD revenue in 2017) to revolutionize the economics of social media for content creators.

Ramez
Youssef

Tayarah

Ramez
Youssef

Tayarah

His inspiring career was launched upon his graduation with high honors as an Architectural Engineer. After his experience with the military, he discovered his flair for standup comedy, only one of his many talents along with hosting events and creating digital content. It also sparked his passion for communication with his fans, which led him to the very beginning of Tayarah’s rapid growth, as the presenter of Disalata’s famous “Mish Impossible” YouTube-based show for three seasons. In parallel, Ramez was actively working on developing his career as a lighting designer in charge of the Middle East and Africa at Philips for seven years, surprisingly paving the way for his newfound talent. Co-founded by Ramez and his partner Mohamed El Bassiouni, the next phase of his career saw Disalata transform into Tayarah to become what it is today. Instantly, Tayarah started booming with accomplishments that reflected Ramez' creativity. It was time for Ramez to solely dedicate his passion and talent to this field in his professional life. Today, Ramez’ responsibilities at Tayarah include heading the creative department, developing the business, and constantly motivating the team to look out for the next big thing.

Tala
Samman

MyFashionDiary

Tala
Samman

MyFashionDiary

Born in Chicago, originally Syrian and having grown up in Dubai, the London College of Fashion graduate in Fashion Media and Communications launched her style blog, myfashdiary.com in 2009

Anis
Zantout

FP7

Anis
Zantout

FP7

A well rounded and result focused digital veteran with over 14 years of experience enabling the areas of digital marketing and customer engagement effectively across award winning campaigns & technology agnostic platforms. Currently handling the regional responsibilities for digital and social strategy, digital engagement programs, and the HumanTech Lab13 offering at FP7 MENA. Anis orchestrated and integrated pure play communication programs for blue chip clients across MENA such as Nestle, Nakheel, Aldar, Etihad Airways, Coca Cola, Samsung MENA, Mobily, and Jawwy STC having worked with global media and advertising agencies.

Raj
Kotecha

Creative Content Agency

Raj
Kotecha

Creative Content Agency

Produces creative content, enabling best-in-class brands and entrepreneurs to influence decision-makers in their industry. Over two decades, Raj has built audiences, engagement and opportunities for both his clients as well as his own original ventures in media, business and entertainment. Raj is a former DJ and celebrity interviewer that took to YouTube early on to promote his music career. Quickly recognised by brands, he built out his agency in 2006 and expanded to Dubai in 2014. Since moving to the region, Raj has founded the fastest growing networking event in Dubai, My Friends Your Friends.

Tanaz
Dizadji

Insydo / Brand Ripplr

Tanaz
Dizadji

Insydo / Brand Ripplr

The Founder & CEO of insydo, a search-centric city guide, and Brand Ripplr, a micro-influencer marketplace for the Middle East. Graduating with a BSc in Accounting and Finance from the University of Warwick, Tanaz started her career as a chartered accountant in investment management at PwC in London. Before delving into the world of technology, Tanaz was the Director of Corporate Social Responsibility for Omnicom Media Group and led philanthropic and artistic projects for the Elephant Parade and START. Recognitions • Awarded 'Start Up of the Year' by Arabian Business 2016 • Awarded 'Startup Brand Penetration' by Enterprise Agility Awards 2016 (Entrepreneur Middle East) • Awarded as one of the 'Most Promising UAE Startups' by Forbes Middle East 2016 • Recognised as one of the UAE’s 50 Most Influential Brits by Arabian Business in 2014 and 2015 • Shortlisted 'The People’s Choice Award: Entrepreneur of the Year' by Arabian Business 2016 • Shortlisted for the 2016 Integrated Award at Dubai Lynx • Shortlisted for Digital Leader of the Year at the 2018 Seamless Awards • Shortlisted for Business Leader of the Year at 2018 Gulf Capital SME Awards • Shortlisted for Digital Business of the Year at 2018 Gulf Capital SME Awards • Awarded ‘Business Leader of the Year’ at 2018 Gulf Capital SME Awards Conferences • Speaker at STEP Conference 2016, 2017, 2018 • Panel speaker at Gitex • Panel speaker at Global WIL Economic Forum • Host speaker at StartUp Grind Dubai • ITP LIVE: Influencer Marketing Summit • Sharjah Entrepreneurship Festival

Xavier
Anglada

Accenture

Xavier
Anglada

Accenture

Managing Director, Digital Lead at Accenture MENA and Turkey with responsibility to drive the digital transformation agenda for Accenture’s public and private sector clients in the region. Prior to joining Accenture, and over his 23+ years of professional experience, Xavi was CEO - International in Cash Credit Group (a leading Fintech player), Partner and Group COO of Delta Partners Group, a combined Telecommunications, Media and Digital advisory and investments boutique with global presence and had leadership roles at Oliver Wyman, Ono and Hewlett-Packard. Xavi has lived in 4 continents and served clients in over 30 countries, MBA from ESADE Business School in Barcelona and MSc in Electrical Engineering and Telecommunications Engineering, from La Salle Engineering in Barcelona.

Mamta
Varerkar

Yellow

Mamta
Varerkar

Yellow

A digital marketing consultant and expert with more than 13 years of experience. She has developed omni-channel, 360-degree marketing campaigns for various companies and sectors, ranging from automotive to telecommunications and from travel to commence. Mamta is a partner and Digital Director at Yellow - branding and digital consultancy based in Dubai, UAE and the CMO of Ejarcar, a startup which is UAE’s largest online car rental marketplace.Her primary area of expertise is defining digital and social media marketing strategies for SME’s and startups. Mamta is also very passionate about the startup ecosystem and co-hosts a podcast called: Startup Hustle Middle East, where she shares growth-hacking tips which are beneficial to entrepreneurs and interviews founders from the region.

TJ
Lightwala

Mindshare

TJ
Lightwala

Mindshare

Began her role at Mindshare MENA in 2013, and is responsible for leading the digital platforms, developing new and relevant product streams, planning and overseeing full end-to-end digital performance growth of clients and internal teams across the MENA region. In 2017, she was appointed as the Future Adaptive Specialist Team (FAST) lead for the region, to ensure a 360 approach to client outcomes by putting an integrated performance unit at the heart of the business. She brings in depth digital and product perspective, having worked in the US and the Middle East on both the agency and client sides across many industries. In previous role, she led digital business for Staples USA, Canada, and international businesses at Aegis Media in Boston. She holds her bachelors, from American University in Dubai and Masters in Science, from DePaul University, Chicago. She is on the global jury of I-Com Data & Creativity, jury at Effie’s Media Effectiveness platform 2017, an author on industry press in MENA, on digital transformation topics, including Artificial Intelligence. She’s featured in Star Parade in London’ MarComm online publication. Her recent speaking events include Step Conference, Mobile Marketing Association (MMA-MENA), Oracle’ DMP Marketing meet and Dubai Lynx (Mar-April 2018).

Hussam
Hammo

Tamatem Inc.

Hussam
Hammo

Tamatem Inc.

Founder & CEO of Tamatem Inc., the leading mobile games publisher in the Arabic speaking market. He is a serial-entrepreneur who founded Faye3.com, the first Arabic social network that was acquired by Maktoob.com which was later acquired by Yahoo. Hussam then co-founded Wizards Productions in 2009 a gaming studio and finally Tamatem, which currently has 30 employees in its HQ in Amman, Jordan where they have published 40 games with over 55M downloads.

Peter
DeBenedictis

Microsoft

Peter
DeBenedictis

Microsoft

Leads the marketing function for Microsoft in the Middle East and Africa region, a role he assumed in March 2017. His team takes an integrated marketing and communications approach, using digital marketing and traditional channels to both build the Microsoft brand and also engage customers and partners on their purchase journey. Peter’s has lived and worked in the Middle East region for over 30 years and has deep experience of growing business in diverse Emerging Markets. Prior to joining Microsoft, he has had a distinguished career leading the marketing function in several of the world’s leading brands, including General Electric, Philips, and FedEx, where he has led multiple growth and investment programs to drive top line growth. He has built multiple public private partnerships with large government organizations to drive regional technology development, local software and engineering skills , and entrepreneurship. Peter has been a regular speaker at Marketing conferences across the region and is a member of several industry organizations. He is a past President of the Alumni Association of Dubai College, one of the top non-profit British schools in the region, and is also a member of their Board of Governors. Peter is based in Dubai with his wife and two children aged 10 and 4.

Eric
Fulwiler

VaynerMedia

Eric
Fulwiler

VaynerMedia

A sought-after expert, contributor, and speaker on key developments in and the future of social media and communications. Eric is executive director of the London office of digital agency VaynerMedia, whose clients include General Electric, Pepsico, Unilever and Anheuser-Busch InBev, among others. Previously, Eric worked at Mullen Lowe Group, an international full-service agency headquartered in NYC and London, which works with brands including Google, JetBlue Airlines, American Honda Motors, and Bose Audio.

Lukas
Krejca

ROI Hunter

Lukas
Krejca

ROI Hunter

Heads the MENA team of ROI Hunter and Business Factory and is responsible for company’s business in the region. Based out of Dubai, he has been associated with ROI Hunter - a Facebook Marketing Partner & Google Premium Partner - for the past 3 years. Beyond his role as he loves to share his knowledge and experience during various trainings and workshops, including University of Dubai and video tutorials under WeSpeakDigital channel.

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